3 Smart Ways to Leverage Eloqua for 1to1 Real-Time Website Personalization
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1to1 Real-time website personalization that drives customer experience is a hot topic. This session will focus on 3 smart ways to leverage Eloqua to deliver 1to1 real-time personalization on your company’s main website, not just on your Eloqua hosted pages. The presentation will highlight the following: - The challenges you need to be aware of. - Which data points are best for personalization - Example 1to1 Real-time Website personalization use cases.
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3 Smart Ways to Leverage Eloqua for 1to1 Real-Time Website Personalization
- 1. 3 Smart Ways to Leverage Eloqua for 1to1 Real-Time Website Personalization Dion Jones – Sr. Multi-Solution Architect Tuesday, March 19th, 2019 Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600
- 2. BEFORE WE GET STARTED
- 3. 3 Key Takeaways BEFORE WE GET STARTED Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 The Challenges You Need To Be Aware Of Which Data Points Are Best For 1:1 Real-time Website Personalization 1to1 Real-time Website Personalization Use Cases Talk to me at Booth# MAR-28
- 4. Key Statistics BEFORE WE GET STARTED Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 80% Improve Customer Experience 42% Improve Cross- Channel Customer Experience Top Business Priorities In the Next 12 Months Base: 1,269 CX technology and metrics decision makers at global enterprises. Source: Forrester Consulting.
- 5. OVERVIEW
- 6. Who is enautics? OVERVIEW Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 • Oracle Eloqua Gold Partner. • Adobe Analytics Partner (Omniture SiteCatalyst). 2009 Break into the Market • Selected as Top 5 Partner for Oracle Eloqua SmartStart. • Preferred Partner for Oracle Eloqua and Adobe Analytics Integrations. 2011 Top Performer • Oracle commissioned us to build multiple integrations to replace their legacy integrations. • Over 100 Eloqua and 100 Adobe Projects across 25 brands. 2013-2019 Eloqua & Adobe Experts
- 7. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Who is enautics? OVERVIEW
- 8. • Eloqua 9 & 10 Power User since 2008 • 15+Years in Digital Marketing • Oracle Blog Contributor blogs.oracle.com/author/dion-jones • 3 Steps to Build Reports that Drive ROI • How to Speed upYour Cart Recovery to Increase Revenue • How toWin the MarkieAward Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 About Dion Jones OVERVIEW
- 9. GARAGE GYM
- 10. Agenda PRESENTATION Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600
- 11. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600
- 12. Agenda PRESENTATION Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 1:1 Personalization on a box? What data sources are in Eloqua?
- 13. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Eloqua: Data Sources THE SITUATION Oracle Eloqua CRM Data Custom Object Data Contact Fields Offline Data Third Party Data Accounts
- 14. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Eloqua: Data Use Cases THE SITUATION Profile Scoring Email Batches Engagement Scoring DataWashing Machine Data Enrichment Eloqua Hosted Webpages Lead Routing Profiler Engage Email Alerts Program Builder CRM Integration Print Mail Additional Integrations SMS Prepopulated Web Forms DataWarehouse Custom Objects Contact Record Accounts HighValued Content Lead Routing Lead Nurturing Email Reporting Onboarding Email Personalization Program Builder Program Canvas Update Rules Dynamic Content
- 15. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Eloqua: Data Use Cases THE SITUATION But What AboutYour Website? There’s Still a Disconnect Between Eloqua Emails andYour Website.
- 16. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Eloqua: Data Use Cases 1:1 REAL-TIME WEBSITE PERSONALIZATION Is itValuable to Offer 1to1 Real-Time Personalized Experiences fromYour Website?
- 17. Experience-Driven = Happier Employees & Customers FORRESTER CONSULTING Source: Forrester ConsultingEDB = Experience Driven Businesses
- 18. THE CHALLENGES
- 19. Unknown/Known Contact Ratio THE CHALLENGES Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 1 Million Eloqua Contacts e.g. 32/1 Unknown/Known* ? If every Eloqua Contact visited your website today, how many of those web visitors would Eloqua recognize? www *For every 32 Eloqua Contacts, who visited this webpage, we know who 1 of them are.
- 20. Which Data Points To Use For Personalization? THE CHALLENGES Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Company Name Industry Lead Score Engaged Lead Score Combined Buyer Concerns First Name Eloqua Campaign Lead Score Profile Personalization
- 23. Current Home Page Engage Score = 2-4 with no personalization.
- 24. Engagement Score Greater than 1 is Shown a Video Case Study Engage Score = 2-4 receives personalization.
- 25. BUYER CONCERNS
- 26. Use Case 2: Buyer Concerns 1:1 REAL-TIME WEBSITE PERSONALIZATION Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Integration Timeline Chat Conversation Integration Guide Technical Guide Success Studies White Paper Testimonials Webinar Video Security Checklist Offer Content That Addresses Top Concerns
- 27. Role: Executive Concern: Solution Fit with Business Goals Role: Marketing Concern: Return on Investment Role: IT or InfoSec Concern: Information Security Use Case 2: Buyer Concerns 1:1 REAL-TIME WEBSITE PERSONALIZATION Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 SecurityChecklist ROI Calculator Executive Summary
- 28. BEFORE PERSONALIZATION PERSONALIZATION When the prospect visits your website, a generic experience is presented. Your website doesn’t know know the prospect has a specific concern.
- 29. AFTER PERSONALIZATION Role: IT or InfoSec Concern: Information Security Yours website shows content that addresses the the prospect’s concern.
- 30. AFTER PERSONALIZATION ROLE: Marketing CONCERN: Return on Investment Your website shows content content that addresses the the prospect’s concern.
- 31. AFTER PERSONALIZATION Role: Executive Concern: Solution Fit with Business Goals Your website shows content content that addresses the the prospect’s concern.
- 33. 1. This is an email sent to a known/known Eloqua contact, named Jane. 2. Jane doesn’t click the link BUT visits your homepage every month or two.
- 34. BEFORE PERSONALIZATION PERSONALIZATION When Jane visits your website a generic experience is presented. Your website doesn’t know know Jane received an important webinar invite sent by Eloqua. Remember: Jane is a known/known Eloqua contact.
- 35. AFTER PERSONALIZATION Your website shows Jane the same offer she was emailed by Eloqua. This will happen even if Jane didn’t open or click the the Eloqua email.
- 36. REQUIREMENTS Talk to me at Booth# MAR-28
- 37. Requirements 1:1 REAL-TIME WEBSITE PERSONALIZATION Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 EXPERIENCE PERSONALIZATION SOLUTION MAXYMIZER |TARGET | OPTIMIZELY ENAUTICS APP CLOUD Talk to me at Booth# MAR-28
- 38. TAKEAWAYS Talk to me at Booth# MAR-28
- 39. Takeaways SUMMARY Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 1) UNKNOWN/KNOWN RATIO 2) DATA POINTS 3) USE CASES EXPERIENCE PERSONALIZATION SOLUTION MAXYMIZER |TARGET | OPTIMIZELY ENAUTICS APP CLOUD Talk to me at Booth# MAR-28
- 40. Questions? Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 enautics Group, Inc. 11801 Domain Blvd. 3rd Floor Austin, Texas 78758 Dion Jones, Sr. Multi-Solution Architect Phone : +1-512-686 -4600 Email : dj@enautics.com Website : www.enautics.com Talk to me at Booth# MAR-28
- 41. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Tech Stack
- 42. Enautics Group, Inc. | 11801 Domain Blvd. 3rd Floor, USA | Phone: +1-512-686-4600 Syncs Adobe Analytics & Eloqua or Responsys data bidirectionally. Created at Oracle’s Request Syncs Adobe Connect engagement data into Eloqua. Created at Oracle’s Request Syncs AEM Digital Assets into Eloqua or Responsys. Created at Oracle’s Request SyncsYouTubeVideo engagement data into Eloqua. Our Cloud Solutions OVERVIEW
Editor's Notes
- How many Eloqua contacts do you have? How many of those contacts filled out an Eloqua integrated web form or click an email? Divide the number of contacts by the number of web form submitters or email clickers.
- DYI = Architect it, Build it, Manage it, Service it
- DYI = Architect it, Build it, Manage it, Service it