To analyse the channel of distribution.

1. TOPIC:CHANNEL OF DISTRIBUTION.
SUBMITED TO:MR.S.J.VIGNESHWARAN.
SUBMITED BY:S.VINOTH KUMAR.

2. MEANING:
It is the path or route along which goods move
from producers to ultimate consumers or users .There
are various middlemen in the channel of distribution
such agent, wholesalers and retailers .

4.  Attention .
 Value addition .
 Reduced number of channel transactions .
 Information .
 Promotion .
 Financial support .
 Other .

5.  Results in customer convenience .
 Customers can buy in small quantities .
 Customers receive financial support .
 It is cost saving .
 It is time saving .
 Channel members also help in boosting sales .
 Channel members provide valuable information .
 Bigger reach .
 Increased core competency .
 Increased market knowledge .

6.  Company sales force .
 Middlemen .
 Agent or broker .
 Wholesaler .
 Retailer .
 Distributor .
 Dealer .
 Merchants .

7.  Non-integrated channels .
 Integrated channels .

8. I. Direct marketing channel or zero level channel:
II. One level channel:

9. III. Two level channel:
IV. Three level channel:

10. I. Vertical marketing system: (VMS)
A traditional channel has an independent
producer, wholesalers and retailers .
II. Corporate VMS:
The corporate VMS combines different
stages of production and distribution under single
ownership .
III. Contractual VMS:
A contractual VMS coordinates production
and distribution stages through the size and power
of one channel .

11. Definition:
The channel conflict arises when the
channel partners such as manufacturer, wholesaler,
distributor, retailer, etc .Complete against each other
for the common sale with the same brand .

13. This type of conflict arises between the
different levels in the same channel .

14. This type of conflict arises between the
same level in the same channel .

15. This type of conflict arises between the
different market channels participating in the
common sale for the same brand .