1. Cross-Roads Group
Nail it before you scale it!

2. Accelerate sales for early-stage, technology focused
companies
 Develop go-to-market strategies and tactics
 Provide sales execution and management
 Generate end-user testing and adoption
 Build sales pipeline and channels
 Provide technical & support expertise
 Create strategic partnerships
 Positioning for investment and generating funding interest

3. Go-to-Market Strategies and Tactics
• Identify target markets
• Develop sales plans applying our Goals, Strategies, Tactics and Measures (GSTM)
model
• Develop sales messaging and delivery
• Implement lead generation programs (e.g. SEO, Webex, email campaigns)
Sales Execution and Management
• Target relevant end-user network and source additional prospects
• Apply customer-centric sales methodology and processes
• Build, measure and report sales pipeline
• Provide knowledge transfer
End User Testing and Adoption
• Leverage Cross-Roads end-user relationships to drive early trial and feedback
• Work with early-adopters to achieve acceptance and testimonial
• Generate revenue

4. Sales Pipeline and Channels
• Initiate direct sales engagement and target best channel partners
• Use initial end-user trial and sales to attract relevant channel partners
• Develop channel vertical and/or geo ecosystems
Technical and Support Expertise
• Leverage Cross-Roads and partner subject matter expertise
• Learn from and integrate with client resources
• Work with early-adopter end-users to refine technical and support needs
• Document and facilitate processes for transfer of expertise to clients
Strategic Partnerships
• Leverage Cross-Roads and partner networks to assess partnering opportunities
• Position clients with potential technology and business partners

5. Investment Positioning and Funding Interest
• Build trial and sales momentum to attract investment
• Assess Cross-Roads debt & equity investor relationships
• Position and introduce clients where appropriate
• Reduce investor risk

6. Technology centric companies
 Early-stage
 Close to or already commercially available technologies
 Business, Vertical, Datacenter and/or Cloud applicability
 Unique, differentiated and high value-add solutions
 Ownership focused on achieving growth

7.  Gaining early trial and acceptance
 Sales learning curve, market fit and validation
 Building pipeline (i.e. sales execution)
 Generating revenue/achieving platform to scale
 Available subject-matter resources to support growth
 Cash flow
 Current investors expectations, additional funding,
dilution and/or cost of funds

8. Experience
 Extensive technology business backgrounds
 Senior OEM and channel business development and sales expertise
 Technical resources with broad IT knowledge and hands-on capabilities
 Successful executives/owners in Fortune 100 and early-stage companies
Network
 Complementary subject-matter partner experts (e.g. branding, promotion, finance, operations)
 High-level relationships across NA : customers, channels and investment communities
Skills Transfer
 CRG to client transition of methodology, processes and expertise
 Training, mentoring, coaching
 Ongoing advisory services as appropriate

9. Find out if Cross-Roads can add value to your business
 Assessment (1 to 2 hours with owners/principals)
Outcomes: - Goals, Strategy, Tactics and Measures report
- Level of mutual interest and commitment
- Provided at no cost
 Initial engagement (work with ownership/mgmt. team for 1-2
months)
Outcomes: - Market & technical concept testing with CRG network to assess
viability and positioning
- Detailed go to market sales strategy and tactics
- Support investors and/or investment process and provide potential
funding partners
- Cost of initial engagement credited against a full engagement
 Full engagement (integrate with organization to execute plan)

10. Cross-Roads Group
Nail it before you scale it!
info@cross-roads-group.com