Interio world class Kitchen Brands The modular kitchen market in India is expected to continue to record significant growth over the forecast period. The growth is primarily attributed to an increase in the number of housing projects, rising disposable incomes, changes in lifestyle and the emergence of nuclear families. Products are also expected to become more affordable with a variety of pricing options, and growth in the organized retail sector, changing perspectives on home aesthetics, increased incomes and a rise in the number of working women are also expected to drive growth. The modular kitchen market in India has been growing at a rapid rate, albeit from a low base. According to industry experts, the market was approximately 21 billion INR in size in 2012, and could grow to about 60 billion INR by 2016. The market is largely unorganised with the presence of local and small players. The unorganised market (estimated at 70 to 75% of the total) includes carpenters making custom-designed kitchens based upon the requirements of the households. Modular kitchens account for an estimated 20% of the organised home interior market.

1. KITCHEN INDUSTRY
MARKET RESEARCH & BRANDS

2. I can direct breakfast, lunch, and dinner.
I take pride in my kitchen,
but I'm not going to direct a movie.
- Julia Roberts

3. The modular kitchen market in India is expected to
continue to record significant growth over the fore-
cast period. The growth is primarily attributed to an
increase in the number of housing projects, rising
disposable incomes, changes in lifestyle and the
emergence of nuclear families. Products are also
expected to become more affordable with a variety
of pricing options, and growth in the organized retail
sector, changing perspectives on home aesthetics,
increased incomes and a rise in the number of
working women are also expected to drive growth.
The modular kitchen market in India has been
growing at a rapid rate, albeit from a low base.
According to industry experts, the market was
approximately 21 billion INR in size in 2012, and
could grow to about 60 billion INR by 2016.
The market is largely unorganised with the pres-
ence of local and small players. The unorganised
market (estimated at 70 to 75% of the total) includes
carpenters making custom-designed kitchens
based upon the requirements of the households.
Modular kitchens account for an estimated 20% of
the organised home interior market.
MODULAR KITCHEN
IN INDIA

4. Modular kitchens are largely focused towards the
middleclass and affluent households in urban India
and offerings are based on functional practicality,
design and appeal.
Increase in the number of nuclear families, rise in
the number of working couples, higher disposable
income, and increased affordability of such offer-
ings are all factors that have driven awareness
levels and increased demand for modular kitchens.
Owing to their compact design, modular kitchens
provide effective space management and hence
are preferred over traditional kitchen designs.
The growing hospitality sector and increase in
demand for ‘service apartments’ has also boosted
sales of modular kitchens. Service apartments
generally prefer modular kitchens because of
their sleek design and standardisation.There
has also been a surge in demand from Tier 2
cities and smaller towns resulting in expansion
and foray of major brands into these towns.
2016
Modular kitchen market size and growth (INR billion)
21
60
0
10
20
30
40
50
60
70
2012
Share of organised and unorganised segment in the
modular kitchen market
30%
70%
Organised segment
Unorganised segment

5. Trends in the modular kitchen market
in India
• European design: There has been an
increase in the demand of European
style modular kitchens as the design is
seen to be clutter-free, trendy and
modern and the colour palette is subtle
compared to Indian kitchens.
• Key convenience and trendy fea-
tures: Incorporated lighting, soft closing
doors and high end accessories have
become common in modular kitchens in
India. The current trend includes
handle-less doors, soft closing drawers,
top open-able glass doors, rust proof
and grease resistant counter tops,
water-proof cabinets and built-in appli-
ances. Pastel shades and wooden finish
kitchens are the fastest growing trends in
the modular kitchen segment.
• New players: Several European com-
panies (particularly from Italy, Germany
and Austria) as well as the Middle East
have recently entered the Indian market.
• Tie-ups: Companies engaged in the
modular kitchen segment are setting up
joint ventures with international players
who are engaged in the similar line of
business. Domestic players benefit from
the technological expertise provided by
international.International players are
entering the market through tie-ups with
domestic firms for the distribution of their
products in India.
List of International Players entered
India
Pedini, Nolte, Scavolini, Snaidero, Hacker
Aran, Alno, Bulthaup, Cucine Lube,
Veneta Cucine, Poggenpohl, Val Cucine,
Stosa, Signature, Ewe, Aster, Durable
Kitchen, Oppein, Nobilia, Siematic,
Stormer, Grouppo Euromobil, Miele,
Bauformat, Burger, Del Tongo
Prodomo, Arrital, Berloni, Copat,
Europlak, Florida and many more.
What is missing in Indian Kitchens?
1) Design with all correct ingredients,
aesthetic, logical and creative.
2) Right manufacturing process with
correct raw materials.
3) Right installation practice.
4) Right kind of experience to customer.
There is also lack of knowledge and
availability of trained manpower at all
level.
To create a good brand needs great
effort for considerable time, consistent
delivery of product, value and service
what is promised.
To ensure the above mentioned flaws in
Indian kitchens, here are few brands that
would clearly make a difference.

6. BRANDSIn this section, few brands are mentioned
that will solve most of the kitchen issues
that we are facing.

7. Aga has nearly a century of experience of enriching kitchens
around the world. The Classic Aga Range employs cast iron
construction and energy efficient heating, which combine to
offer a truly unique cooking experience. Available in a variety of
enameled colors, Aga ranges offer tremendous design flexibil-
ity. Now enhanced with complementary undercounter refrig-
eraton Aga continues to redefine upscale kitchen design
coupled with professional cooking prowess.
website : http://www.aga-ranges.com/
AGA

8. Luxury manufacturer of Custom German-made Kitchen + Bath
Cabinets, extending its flexible design and innovative integra-
tion capabilities to other areas of the home.
website : http://www.allmilmoe.com/
ALLMILMÖ

9. Constant pursuit of excellence – since 1925. Arclinea’s great
reliability means that all products are covered by a five-year
guarantee against factory defects. Quality development starts
with the project through careful selection of materials and
finished products and it is certified by physical and mechanical
testing carried out by in-house laboratory staff and qualified
external laboratories (Certo, Catas).
website : http://www.arclinea.it/
ARCLINEA

10. The company’s artisan past, inherited from the family tradition,
and its constant search for quality in every detail, from the
interior finishes to the raw materials, blend together perfectly in
a kitchen space with simple, elegant forms.
website : http://www.binova.it/
BINOVA

11. DADADada has since 1980 been part of the Molteni Group, a major
force in the Italian furnishings industry which offers a global
range of products in over fifty countries through its companies
Molteni&C, Dada, Unifor and Citterio.
website : http://www.dadaweb.it/

12. DACORWorking together to redefine the modern kitchen, the Dacor
family has produced an impressive array of industry firsts.
Patented features abound throughout their full line of cooking
appliances. Features like an infrared gas broiler inside an
electric oven, a Pure Convection system for even heat distribu-
tion, a Butterfly Bake Element for an extraordinary traditional
bake, and extra-large Dacor Greats that simplify cooking with
large pots and pans.
website : http://www.dacor.com/

13. EGGERSMANNEggersmann has produced individual tailor-made solutions for
aesthetic and luxurious kitchen furniture for more than a 100
years. The development is based on the research for innova-
tions, the use of the most advanced manufacturing technolo-
gies and the fosterage of the traditional craft. Eggersman
consider the sustainability of the kitchen systems as an impor-
tant challenge. Eggersmann manufactures valuable unique
pieces for sophisticated people.
website : http://www.eggersmann.com/

14. GEMONOGRAMGE has been a leader in American manufacturing for years,
gaining a corporate reputation for unmatched reliability and
innovation in their products. Their Monogram line consists of
their premier professional-grade products, from refrigerators to
cooking appliances and everything else you can dream up for
your kitchen. Should you ever take issue with a Monogram
product, GE employs a nationwide fleet of vans and repairpeo-
ple to provide prompt service on your appliance.
website : http://www.monogram.com/

15. LA CORNUEEach Château and each Cornuchef is assembled by hand and
by one person, this person will follow production through to
the end and finalize every last detail. Each kitchen range is
monitored, controlled and tested at all the stages of produc-
tion. (Even if you happen to be the Queen of England, you will
have to wait at least two months for your Château La Cornue.)
The superior ranges simply cannot be made any quicker. For
three generations, La Cornue has loved and served cuisine in
the same way as a stringed-instrument craftsman loves and
serves music. La Cornue cultivates an ideal of excellence.
website : http://www.lacornue.com/

16. MOBALPAIt all started 100 years ago, in 1907, with a cabinetmaking
workshop in Thônes, in the French Alps, where various
wooden objects were made, especially kitchen cabinets.
The workshop grew, and then in 1949 branched out, with the
creation of the Mobalpa brand name and the first unit-based
kitchens. Nowadays, Mobalpa has 3 production sites in France
employing more than 1000 people.
The brand has already brought satisfaction to more than a
million customers with fully customized kitchens.
website : http://www.mobalpa.com/

17. SMALLBONESmallbone has been designing and making fine furniture in its
Devizes workshops for over 35 years. Smallbone has been key
in the introduction of open-plan living, making the kitchen the
perfect space for socialising – transforming mundane mela-
mine units into luxurious, hand built furniture. The Walnut &
Silver and Macassar collections set a new style standard for
beautiful, timeless designs tailored to cater for every aspect of
lifestyle.
website : http://www.smallbone.co.uk/

18. STRATOCUCINEFounded by Gianna Farina and Marco Gorini in 1987, Strato
has always been on the cutting-edge of the kitchen world
thanks to constant product and process innovation, continu-
ous research into solutions within the sphere of technology
and hand made finishings.Strato collections are distinguished
by their quality, exclusive design and distinctive charm that
makes them immediately recognizable.
website : http://www.stratocucine.com/

19. THERMADORThermador has been at the forefront of cooking technology for
more than seven decades, fusing state-of-the-art performance
with classic design to satisfy the most demanding culinary
enthusiasts. From introducing the first built-in wall oven almost
50 years ago, to revolutionizing gas cooktops with the
patented Star Burner, Thermador's innovations have helped to
transform the kitchen from a mere workplace into the social
and entertaining center of the modern American home.
website : http://www.thermador.com/

20. TURBO CHEFImagine cooking anything - from fresh asparagus in 45 sec-
onds, a frozen pizza in 90 seconds, to a rack of lamb in 4
minutes, or a Thanksgiving turkey in 42 minutes - with five-star
quality results and in a fraction of the time. Meats come out
caramelized, moist and tender. Baked goods are golden
brown, flaky and perfect and vegetables are crisp, flavorful and
nutritious. Cooking speeds like these are only found in Turbo-
Chef products, thanks to their unique technology.
website : http://www.turbochef.com/

21. TONCELLIWith the dynamism of a young company, yet with the experi-
ence of over 50 years and in full respect of the environment
Toncelli are constantly trying to stir deep emotions constantly
drawing on advanced technology sectors, and the company
cabinetmaker.
website : http://www.toncelli.it/