3. Retrospection
“ It was a incredible and fruitful year for Master Group in 2015,
the milestone is made by each member in the group. “
-- Mr. Edmond Liang ---
President of Master Group Co. Ltd
4. Retrospection
Background
• Established in 1988
• Specialized in high-end Stainless Steel, Aluminum Cookware, and Small Home Appliances
• Operate on a 3.2 million square foot of land
• Employ about 2500 workers
• Monthly Output: 300 x 40’ HQ of Cookware
6. Retrospection
Annual amount in past few years
• 2013 – US$100,000,000
• 2014 – US$140,000,000
• 2015 – US$120,000,000
• 2016 – US$150,000,000 ( Target )
Guangdong Master Group Co. Ltd. keep having double digit percentage increase in past few years, based
on our mature network and technology in product development, we target to have at least 15% increase in
coming 2016 in order to reach US$ 150,000,000 annual sales.
70%
20%
5% 5%
Europe
USA
Australia
Others
7. Retrospection
“ Facing its clients, partners and investors,
The company has always taken its enterprise mission and responsibilities in mind.“
-- Mr. Liu Bang Yao ---
CEO of Master Group Co. Ltd
8. Retrospection
Factors of success
There are three direction which follow by our management team to achieve the goal in order to lead us the
route to success.
• Automation
• Brand building
• Innovation
10. Automation
Background
In order to fulfill challenges in business world nowadays, we need to guarantee production in a stable and
productive situation to ensure our products are able to achieve quality of global market and customer needs.
Therefore we invested with value over US$ 1,000,000 to upgrade our production area with automatic / semi-
automatic machines which covered :
• Cutting raw material
• Deep Drawing
• Fade out the edge
• Impact Bonding
• Brazing
• Polishing ( in both Mirror and Satin finish )
11. Automation
Automation in production area
• Cutting raw material
• Deep Drawing
• Fade out the edge
• Impact Bonding
• Brazing
• Polishing ( in both Mirror and Satin finish )
12. Automation
Fully Automatic
Two fully automatic cutting machines installation
is in progress of new modern industry of
stainless steel cookware
Assemble + Cleaning Conveyer
Master Group is the FIRST one who developed
Assemble + Cleaning Conveyer system in
production area, a fully automatic conveyer from
ultrasonic cleaning process to assemble line,
while such automatic system brings products
from station to station in midair, which totally
avoid any scratches or damages by workers
when compare with traditional process. The is
one of the main supports which make Master
Group the leader among the industry.
17. New Development
Iron Powder Base
After several generations / experience, we are mature on
Iron Powder technic and able to control powder with
smooth surface in final product.
• Coal gas / Induction
• Better connection on induction
• Price competitive compare with traditional impact
bonding
18. New Development
Titanium Frypan
After several generations / experience, we are mature on
Iron Powder technic and able to control powder with
smooth surface in final product.
Compare with traditional Stainless Steel Frypan
• Better non stick function
• Less Smoke
• Shorter time for cooking
e.g. 1000g water
Stainless Steel Frypan – 4 minutes
Titanium Frypan – 3 minutes
19. New Development
Tri-ply material in 2.0mm
Current triply material request at least 2.3mm and also much higher price
compare with Stainless Steel, as demand on the market and based on my
professional, we develop triply material with 2.0mm and aim to promote to
the market.
Advantage of triply material
• More even in heating transfer and faster
• Better performance for keeping warm
• Price competition in our combination ( 2.0mm )
• With Master Group quality standard & production control
20. MomsCook
Reddot award 2015 - WINNER
The award “ Red Dot “ for high design quality, expressing innovation in form and function in an exemplary
manner.
Compared with other pressure cookers, this Light press pot cooks more quickly with less energy and
eliminates the potential danger for customers. Light press pot is easy to operate. The design of the long arc-
shaped handle allows users to cover the pot in a smooth and safe way, forming a sealing system. With its
high practicability, innovative locking system, arch-shaped handle and manifold lug on the cover, the pot is
constituted as a whole.
22. Othello
German brand : Othello
In order to achieve our dream step by step to be a Global company, Master Group mergers and acquisitions
a German brand Othello this year.
The trademark has been registered for over 100 years, which mainly producing knife with quality. Besides
they own story we planned to combine our strengths : Cookware to enhance category in the Brand. On the
other hand the “Flagship shop” which located in Frankfurt is ready for the world in March 2016. It’s another
milestone for Master Group, a solid asset in opposite of the World.
26. Innovation
GMRI.
Guangdong Master Group Research Institute ( GMRI. ) is team who creating innovative and intelligent idea
for the world. The Low Pressure Pot which got Reddot award is also creating by GMRI., There are more
intelligent items will be released to the world very soon…..
• IOT (Internet of Things) Tablet Heating Induction Cooker
• E-cook Pan
• E-cook Table
27. IOT (Internet of Things) Tablet Heating Induction Cooker
The design of IOT (Internet of Things) heating induction cooker is extremely simplified, the panel uses LED
lattice screen to display interactive information, only retaining one operating button. The induction cooker
links mobile phone through Bluetooth. The corresponding App in the phone has a rich variety of recipes. In
the process of cooking, the induction cooker receives recipes information automatically, adjusting the
temperature and cooking time, displaying each step of cooking on the phone and meanwhile assisting the
user with voice hints for cooking in order to help even beginner to cook good meal. Users can synchronize
and share in real-time the cooking process and prepared food for their friends, forming a gourmet social
group.
28. E-cook Pan
The E-Cook Pan is built in temperature feedback system developed by our company. Based on the
feedback of system, you can control the cooking heat. Everyone will be a heating master. At present,
connected to our mobile App by IOT technology, all cooking appliances of our company can be intelligent on
the condition that they are equipped with temperature senor and senor IOT. The most distinguished
difference between intelligent cooker and traditional one is that the former can link with Apps on mobile
phone with the assistance of Bluetooth and WIFI, which truly realize the integration of cooking appliances
and the platform of Internet. It is a great assistant in cooking. Because if you have chosen the recipe that
you’re going to use, it has ability to remind the user automatically of every cooking step by voice prompts
sent by mobile phone, according to the temperature of cookware and cooking time. All of these advantages
are conducive to solve the previous problem that you have to cook on one hand and hold recipe on the
other hand. It is time to free your hands.
29. E-cook Table
Intelligent cooking machine is an interactive home cooking food center. The modular design of the
fusion, target is to become the future home kitchen intelligent cooking core, this platform can meet the
basic needs of small home appliances.
The concept of eCook-table integrated traditional stoves and multimedia console. The electromagnetic
oven heating zone, and the multimedia console set into a seamless whole, the surface is a large smooth
plane, the users can do the pretreatment before cooking ingredients in it (such
as cutting),browse, download and Webpage recipes using social software. The concept of machine can be
connected to the Internet, and with family in the kitchen with the function of things devices, including
smart cooker series of our company.
In addition, the modular design of the intelligent cooking table, so that you can replace the related
components in the overall framework, such as the multimedia console to replace a special design of
the chopping block, can enrich our product line, covering the high-end market.
31. Future
Future
As responsibility of a company, we should contribute to the society rather than focus on business only,
therefore our target in 2016 is keep developing more innovative and intelligent idea for the industry in order
to make a better world. Also we already kick started the plan to be listed company in 2017 which is the goal
for us in coming 2 years…….
