BUSM 1227 International Business –Marking Rubric for Essay MNCs in the Contemporary Environment Not achieved Basic Competent Proficient Excellent 1) Analysis of organization & its MNC status and international objectives in regards to vital company statistics, industrial products and countries in which it operates in. 0 Not achieved 2 Key aspects of the company were missing so that it did not provide for a solid base for analysis and evaluation further on in the report. 3 Very little vital company profile, its internationalisation objectives, industrial products and countries in which it operates were covered, linked to internationalisation strategies or linked to the target market. 4 A few vital company profile, its internationalisation objectives, industrial products and countries in which it operates were considered missing or not linked to the internationalisation strategies of the firm or the target market. 5 Vital company profile, its internationalisation objectives, industrial products and countries in which it operates in were fully covered and linked to the firm’s internationalisation strategies and the target market. 2) Analysis of the internationalization process using internationalisation theories in academic sources and in class. 0 Little or no analysis in this essay 2 The analysis was rudimentary at best. There was no clear connection between the organization’s actions in the international context and the relevant literature. 3 The actions of the organization were described and there was some reference to relevant literature. However the links between the literature and the actions of the organization in the international context were tenuous or were to narrow in angles examined. 4 Key aspects of the literature were applied to the actions of the organization. The literature was effectively used to analyse the key internationalization issues. 5 Evidence of creative insight and originality in terms of comprehension, application and analysis and at least some synthesis of the international context and the actions of the organization in a broad range of aspects. 3) Evaluation: You were required to evaluate the actions of the organization. 0 Not completed 2 This section was superficial. The lessons learned and/or the insights were only a summary of the analysis. Claims were not supported with evidence 3 While the evaluation of the organization’s actions was completed it was largely descriptive, but had some recommendations for the improvement of the firm’s internationalisation process. It is important to use evidence to support claims. A higher grade would have been achieved if you had used the experiences of the organization to articulate some insights into the international business environment. 4 The evaluation was well done with the actions of the organization critically evaluated and suggested improvements identified. Key IB theory was used in your analysis. More could have been made of your anal ...

1. BUSM 1227 International Business –Marking Rubric for Essay
MNCs in the Contemporary Environment
Not achieved
Basic
Competent
Proficient
Excellent
1) Analysis of organization & its MNC status and international
objectives in regards to vital company statistics, industrial
products and countries in which it operates in.
0
Not achieved
2
Key aspects of the company were missing so that it did not
provide for a solid base for analysis and evaluation further on in
the report.
3
Very little vital company profile, its internationalisation
objectives, industrial products and countries in which it
operates were covered, linked to internationalisation strategies
or linked to the target market.
4
A few vital company profile, its internationalisation objectives,
industrial products and countries in which it operates were

2. considered missing or not linked to the internationalisation
strategies of the firm or the target market.
5
Vital company profile, its internationalisation objectives,
industrial products and countries in which it operates in were
fully covered and linked to the firm’s internationalisation
strategies and the target market.
2) Analysis of the internationalization process using
internationalisation theories in academic sources and in class.
0
Little or no analysis in this essay
2
The analysis was rudimentary at best. There was no clear
connection between the organization’s actions in the
international context and the relevant literature.
3
The actions of the organization were described and there was
some reference to relevant literature. However the links
between the literature and the actions of the organization in the
international context were tenuous or were to narrow in angles
examined.
4
Key aspects of the literature were applied to the actions of the
organization. The literature was effectively used to analyse the
key internationalization issues.
5
Evidence of creative insight and originality in terms of

3. comprehension, application and analysis and at least some
synthesis of the international context and the actions of the
organization in a broad range of aspects.
3) Evaluation:
You were required to evaluate the actions of the organization.
0
Not completed
2
This section was superficial. The lessons learned and/or the
insights were only a summary of the analysis. Claims were not
supported with evidence
3
While the evaluation of the organization’s actions was
completed it was largely descriptive, but had some
recommendations for the improvement of the firm’s
internationalisation process. It is important to use evidence to
support claims. A higher grade would have been achieved if
you had used the experiences of the organization to articulate
some insights into the international business environment.
4
The evaluation was well done with the actions of the
organization critically evaluated and suggested improvements
identified. Key IB theory was used in your analysis. More could
have been made of your analysis of the organization – the
analysis provided you with an opportunity to articulate insights
about the international business environment more generally.
5
This evaluation was exceptionally well executed. The
evaluation of the organization was based on the evidence
(actions and literature) and the application of IB theory. It also
summarised the analysis and gave recommendations for the
improvement of the company’s internationalisation process.
You demonstrated a capacity to apply the lessons learnt to the
broader international business environment.

4. 4) Country/Regional Analysis
0
The analysis was vaguely and poorly done (such as Generic
SWOT/PESTEL).
2
The analysis was superficial. Some information were
incorporated but not clearly related to the industry.
3
Some key socio-cultural factors were used but and links with
the industry and MNC well.
4
Strong focus of key country/regional factors. Essential
indicators are used to analyse the country.
5
Excellent analysis of the country/region. Key IB theories and
indicators are incorporated in the analysis.
5) Quality of information
0
Poor in quality and not relevant information.
2
Some relevant information but lack of variety (i.e. focusing on
website)
3
Some key information were used. However, the links between
literature and information were not clearly drawn.
4
Relevant information from various sources. Links between
literature and information were made.
5
Excellent, updated and relevant information from key academic
journals in IB, news, reliable websites, strong links between
literature and information.
6) Incorporation of international business theories

5. 0
No IB theories are used to form arguments.
2
IB theories are used but not directly related to the analysis.
3
Some IB theories were used and show some links with the
analysis.
4
The links between IB theories were clearly made. IB theories
were appropriate with the analysis.
5
Excellent incorporation of IB theories to the case. Relevance of
IB theories is strong.
7) Reflections on Sustainability issues (UN Global
Compacts/SDGs) and MNC
0
Fail to relate with the essay
2
This section was poorly written and shows no strong links with
the essay.
3
General ideas on the UN Global Compacts and IB were made
and concluded.
4
The links between UN Global Compact principles and MNC
were clearly highlighted. Strong points were made here.
5
Strong articulation of UN Global Compact focus. Links with
international business were clearly made.

6. 8) Writing, clear succinct sentences & well-structured
paragraphs
0
Very poorly constructed sentences and paragraph. Many
spelling and grammar mistakes.
2
The writing and lay out of this essay was basic at best.
Paragraphs were not well structured and the essay lacked
coherency. It would have benefitted from a good edit. Spelling
and grammar needed to be substantially improved.
3
While the overall structure was evident the links between
sections and paragraphs were weak.
Editing and proof reading would have improved this essay.
Check paragraphs for clarity of purpose.
4
This essay was clearly organised and the arguments well
developed. The links between the organization, the
internationalization process and the literature were clearly
highlighted. Minor editing would have improved this essay.
5
Very well organised with clear, well developed arguments. The
literature was very well integrated.
9) Referencing & use of sources
0
No references, one reference, all references lack academic
credibility or very poorly done.

7. 2
A limited number of sources were used or were not considered
academic in nature.
Significant errors were made. The sources were not related to
the argument or analysis.
3
A number of sources were used. While sources were cited they
tended to be plonked on the page without explication or
justification.
4
Generally the sources were properly acknowledged though there
were minor errors or omissions.
5
A good range of sources were used.
All references / citations were completed without error.
10) Overall argument
0
Very weak or incoherent
2
Demonstrated a superficial understanding of the
internationalization process and issues in the international
context, but with very large gaps in evidence and reasoning or
inability to source from academic resources.
3

8. Competent understanding of the of internationalization process
and an appreciation of some of the main issues though there
were gaps in evidence or reasoning
4
Strong grasp of the internationalization process and an
appreciation of key issues. A more subtle analysis would have
resulted in a higher grade..
5
Evidence of creative insight and originality in terms of
comprehension, application and analysis with at least some
synthesis and evaluation.
Guide for
International Business Essay:
Internationalisation of Business
Prepared by Associate Professor Natt Pimpa & IB Team
Semester 1/2017
Objectives:
Multinational corporations (MNCs) are among the key players
in the global economy. Their emergence from a wide range of
diversified national production systems results from the

9. globalisation process and the proliferation of different forms of
competition.
In recent decades, MNCs have started to operate in emerging
and frontier markets. There are also disruptive technologies that
promote the growth of MNCs from all countries around the
world. It is, therefore, important for us to be able to
comprehend the nature of internationalisation process of
business.
In this task, you are asked to perform an international business
analysis. In doing so, you will need to understand some
international business theories from this course. This
assignment will help you to be able to ‘learn’ and ‘apply’ key
international business theories from the course to ‘real-life’
multinational corporations (MNCs).
- Type: Individual
- Value: 50% (length: up to 2,500 words)
- Due: TBA
Structure of your Essay:
The key question for this essay is:
“What are the key challenges for an MNC in the international
business arena?
Step 1:
You need to select a multinational corporation from appendix 1.
All companies from the list are ranked among top MNCs from
various industries.
Step 2:
Select one country where your company has invested in (in any
foreign direct investment forms). Then, you need to will need to
answer the following questions in your essay.
Part 1: Analysis of your Multinational Corporation (MNC)
In this section you will need to present and analyse key data
supporting the status of your company as a multinational
corporation.
Question 1: Please explain your company’s profile as an MNC.
Question 2: Please use one theory related to ‘globalisation of

10. business’ to analyse the status of your company.
Part 2: Host Country Analysis
You will need to focus on ONE factor from the host country that
influences the internationalisation process of the firm. As we
focus on politicaleconomy and socio-cultural factors in the first
part of this course, we recommend you to answer the following
questions in this section:
Question 3: What are the key country/regional factors affecting
your firm’s choice of country? Why?
Question 4: Please use one theory from the course to support
your argument(s). The application of some theories from this
course such as Uppsala internationalisation theory, Eclectic
paradigm, and Porter’s diamond theory can also be useful at this
point.
Part 3: Foreign Entry Strategies: In this section you will need to
answer these questions:
Question 5: What is entry strategy performed by the company?
Please use academic resources (i.e. journal articles) to explain
the concept of the company’s entry strategy and its
benefits/pitfalls. Please identify some constraints of the selected
entry strategy. It is important that you combined points from
academic sources (i.e. academic journal articles) and
information from the company to analyse potential constraints
of the entry.
Part 4: MNC and its Impacts
Question 6: What are the key international business challenges
for your company?
Question 7: From the UN Global Compact
Principles/Sustainable Development Goals, which area(s) that
your MNC will need to focus in their current and future
business? Why?
Tips
1. The core of this assignment is to assess your level of mastery
of the subject matters and your analytical skills in relation to

11. foreign market entry strategies. It is important that you can
integrate key international business theories from the course to
your analysis of an MNC in this assignment.
2. Do not perform PESTEL/SWOT/ five forces analysis in this
essay.
3. This is an international business essay. Please avoid
marketing and general management points/analyses in this
essay.
4. You can use primary data from corporate’s social media
channels such as twitter, facebook, or Instagram to analyse its
position in the current international business climate.
Other requirements
- A minimum of six (6) academic journal articles must be read
and cited.
- The assignment must be well-structured and well-presented.
- The clarity of expressions together with the appropriate use of
grammar, spelling and punctuations are important to maintain.
- Any use of comments, information, data or quotations from
others (books, journals, newspapers, web etc.) must be cited
using Harvard referencing style.
- The 12 point font in Times New Roman should be used
throughout. Appropriate spacing (1.5 lines) and margins on all
sides (at least 2 cm) need to be maintained.
- Number each page.
Essential Information
· This is an individual assignment (50%)
· Length of this essay should be between 2,000-2,500 words
(including country analysis).
· Theories from the course (BUSM1227 International business)
MUST be incorporated in your analysis
· Marking criteria is available from the learning hub.
· We focus on the quality of reference. Make sure you combine
both academic and industrial or trade information. Please use, at
least, six academic journal articles to form your arguments.
· The clarity of expressions together with the appropriate use of

12. grammar, spelling and punctuations are important to maintain.
· Any use of comments, information, data or quotations from
others (books, journals, newspapers, web etc.) must be cited
properly.
· The 12 point font in Times New Roman should be used
throughout. Appropriate spacing (1.5 lines) and margins on all
sides (at least 2 cm) need to be maintained.
· Number each page.
· This link will be useful for your writing, referencing and
academic style presentation
https://emedia.rmit.edu.au/learninglab/content/writing-skills
Appendix 1: Company List and its country of origin
Glencore (Switzerland)
Industrial and Commercial Bank of China (China)
MMG (Australia)
Amazon.com (US)
Petrobras (Brazil)
Samsung electronics (Korea)
China Construction Bankn (China)
Boeing
(US)
BASF (Germany)
GlaxoSmithKline (UK)
Airbus Group (Netherlands)
State Grid (China)
Trafigura Group (Singapore)
Siemens (Germany)
Tesco
(UK)
Luk Oil
(Russia)

13. Tata Group (India)
Monsanto
(US)
ANZ
(Australia)
Petronas (Malaysia)
Sony
(Japan)
HSBC Group (UK)
Atento
(Spain)
Novo Nordisk (Denmark)
Microsoft
(US)
1