airtel

1. 11/19/2018 RASHNA AND LAIBA 1

2. Group Members
• Rashna Ramzan Memon
• 16 BS BBA 02
• Laiba Saifee
• 16 BS BBA 108
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3. Topic
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4. Content
• Introduction
• History
• Objectives
• Mission
• Vision
• Marketing mix
• Direct/ indirect competitor
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5. Introduction
• Bharti Airtel Limited is an Indian global telecommunications
services company based in New Delhi, India. It operates in 20
countries across South Asia and Africa. Airtel provides GSM,
3G, 4G LTE mobile services, fixed line broadband and voice
services depending upon the country of operation
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6. History
• Bharti group was established in 1983 by Sunil
Mittal.
• In 1986 Bharti Telecom limited was incorporated,
first company to offer Push button telephones.
• In 1992,Sunil Mittalwon a bid to set up a
cellular network in Delhi.
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7. Objectives
• Easy to access
• Traffic management
• Quality management
• Customer satisfaction
• New ideas
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8. Mission
• Customers services focus
• Empowered employees
• Innovative services
• Cost efficiency
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9. vision
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10. Marketing mix
• Marketing mix of airtel analysis the brand /company which
covers 4Ps:
Marketing
mix
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11. Product
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12. price
• The company uses competitive pricing strategy just like
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13. Place
• Airtel sells its service through distributors and retailer which
form the bases of place strategy in the marketing mix of airtel.
• Airtel uses: Retail stores, Convenient store, Road side stalls to
make its service available to customers.
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14. Promotion
Airtel organize strong promotional campaigns for its services
utilizing all media channels
‘Har ak friend zarori hota hai’
‘Jo tera hai wo mera’
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15. Direct and indirect competitors
• Idea
• Tata Docomo
• Reliance Communications Limited
• Bharat Sanchar Nigam Ltd
• Vodafone(strong competitor)
• jio
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