QualiTest hosts a webinar: Crowd Catcher: Take control of the Crowd
QualiTest is proud to partner with Camelot Global to discuss the question "Mobile or Crowd first?" with the help of Biraj Nakarja, we'll discover the challenges and advantages of both sides with supporting data. Don't miss out on this one!
Hosted by:
Biraj Nakarja - Camelot Global
Sanji Alwis - Applause
Jack Dillon - QualiTest Group
Hosted on: November 11th, 2015
QualiTest is the world’s second largest pure play software testing and QA company. Testing and QA is all that we do! visit us at: www.QualiTestGroup.com
3. Why Mobile first?
| Camelot Global is a provider of lottery and technology services to Lotteries around the world,
with Camelot UK, the operator of the UK National Lottery, our sister company and biggest
customer.
| Camelot UK has sold ‘eGaming’ products since 2003, but their legacy platform was holding them
back. They now have a Mobile first vision for the following reasons :
Evolution towards Digital
All industries are moving more and more towards digital,
and lottery is no different
Player Access
Their players want broader access anywhere and
anytime
Player Data
Retail is still a huge element of the UK business, but they
do not know anything about their retail players
Closed Architecture
Their Legacy systems are complex and costly to integrate
new third party systems and tools
Quality
Retail system is generally covered by error prone
manual testing, and isn’t conducive to modern testing
practises
Player Demographic
The general playing demographic is older and they would
like to attract the ‘younger player’
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5. And that now means…..
64%Players registering on
Mobile (49%) and Tablets
(15%)
42%
Conversion rate from
Mobile and Tablet
devices
47%
Interactive sales are
on mobile and tablet
devices
So they will continue to invest in Mobile…..
Source: UK Insight – Oct 2015
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6. Challenges - As Camelot Global we face……
| regulators insisting that we are inclusive to all players
| the mobile space being highly fragmented with regards to devices and OS
| cost challenges with regards to building and maintaining an up-to-date device suite
| truly understanding our products as we cannot play the Lottery as Camelot Staff
| our customer’s expectation to release products and features to the market much faster
| our customer’s needs to react to player and industry feedback and changes
| our customer’s desire to want to test and learn more and more
| integrity being paramount to all of our customers
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7. So how does the Crowd help us?
It gives us the device
and OS coverage we
need during our
testing
It save us money as
we don’t have to buy
all devices
It helps give real user
feedback during our
delivery cycles
It allows for us easily
test out of hours and
on weekends
It helps shorten and
reduce the cost of
our test cycles
It helps us react to
changes, quickly –
player feedback, new
devices etc.
We can test and learn
before we go live
It helps build
confidence in the
products and systems
we build for our
customers
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8. End Result….
| We now look at Crowd testing differently – “where can it help us”?
| Its becoming widely used in Business As Usual activities and projects
| We use it to keep check that production is stable
| We are looking to formally embed the use of the crowd into our transition test strategies
| We see the crowd as complimentary to our internal test team
| We’re proud to say that we have a crowd ‘partner’
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