Business Stratergy presentation at Ispace tech series in Accra
Strategy Technology and SME’s
Why am I here ?
Commercial Solutions Manager
Edel IT Consulting
BarCamp Africa UK Founder
Start-up Weekend Accra Coach/Judge
How to Implement Effective
Strategy to become
First in the
Met a need and
space in the
Now , Several New Entrant into the space
How does Koko King
stay relevant and
Without a clear business strategy: How will you know
where you business is going ? How do you know what
you need to do to get there
1.Premium products @ non-premium prices.
2.Make money when people use our devices not when they
buy our devices.
3.Deep Integration Hardware, OS, key apps, cloud and
What Businesses Want ?
• Increase profitability.
• Gain more market share.
• Increase approval ratings, or boost
Exercise :Lets Pick a business to model a
strategy For ?
Lowered market Share
Infusion of Capital given
Good software Asset
Any from the audience ?
Winner of Start-up
Looking for potential
Strategy Questions (The Now)
Really. why did
they buy? no spin
we create compelling
and have hard-driving
sales people that get
product or are we
solving a deep-seated
you are solving
users of your
What are you
Who uses your
1.Why are they
buying from us?
2.What are their
What are you profit
Strategy Questions (What do you do with GoogleAnalytics
I hate to be the bearer of bad news……but your website
may not be as pretty or user-friendly as you think. How
you think users interact with your website can be very
different from reality.
What is the bounce rate ?
Strategy Questions (how are your customers behaving on
Number of logins per
day, week or month
visit, actions taken on
the site or app
and anything else
specific to the
Strategy Questions (Where do you want to go )
Where do you think your customers’ needs will evolve to based on your
world view of changes in the marketplace in the next 2-3 years (i.e. changes
in computing devices, regulations, end user adoption of technologies such as
wearable computers, watching online video, whatever)
What features do you need to stay abreast
Challenge your assumptions
Challenge your Assumptions
Henry Ford challenged the assumption that
automobiles were expensive, hand-built carriages for
Anita Roddick challenged the assumption that
cosmetics had to be in expensive bottles. Her
retail chain, the Body Shop, sold products in
IKEA challenged assumptions by
allowing customers to collect their
furniture from the warehouse.
The low-cost airlines like Southwest and
Easyjet challenged the assumptions that you
needed to issue tickets, allocate seats and
sell through travel agents.
Challenge your Assumptions, don’t go for the most
How to perform a strategic planning exercise
Lets look at our strategy again….
What are you doing this
What are you doing this
Year to Meet the Strategy Quarter/week to Meet the
How to be Strategic to offer better Solutions for
• Review past board decks, or other company strategy
material -These are all great clues to the higher-level vision
and the evolution.
• How is the company measuring progress against the goals?
Is it revenue, number of customers, volume of
transactions, etc.? How are these measurements done
• In order to meet the company goals it is important to
understand how the product has been built and what plans
exist for advancing it in the future.
• Understand the market and competition. If there is a
competitive analysis somewhere then you can start by
reviewing the research that has already been done.
• How are customers treated?
• Understand the pain points
• Read Budget and World Bank Report
Take Away Material
The 2 Page Strategy Sheet
The Harvard Paper on Executing