Strategy Technology and SME’s

Why am I here ?
Commercial Solutions Manager

Edel IT Consulting
BarCamp Africa UK Founder
...
Why Strategy

28/11/2013

2
Why Strategy

Koko

First in the
Market
Different
delivery model
Met a need and
space in the
market

Now , Several New Ent...
Why Strategy

Without a clear business strategy: How will you know
where you business is going ? How do you know what
you ...
Why Strategy

Amazon’s Strategy
1.Premium products @ non-premium prices.
2.Make money when people use our devices not when...
What Businesses Want ?

• Increase profitability.
• Gain more market share.
• Increase approval ratings, or boost
customer...
Exercise :Lets Pick a business to model a
strategy For ?
Declining Sales
Lowered market Share
Secure Product
Infusion of C...
Strategy Questions (The Now)
Really. why did
they buy? no spin

we create compelling
marketing materials
and have hard-dri...
Strategy Questions (What do you do with GoogleAnalytics
I hate to be the bearer of bad news……but your website
may not be a...
Strategy Questions (how are your customers behaving on
your Platform)
Number of logins per
day, week or month

,

Length o...
Strategy Questions (Where do you want to go )

•

•
•
•
•
•

Where do you think your customers’ needs will evolve to based...
Challenge your Assumptions

Henry Ford challenged the assumption that
automobiles were expensive, hand-built carriages for...
Challenge your Assumptions, don’t go for the most
obvious decision/solution

14
Reframe the Problem

15
How to perform a strategic planning exercise

Lets look at our strategy again….

28/11/2013

16
Strategic Execution

Prioritize Strategy
3-5 yrs

1……
2….
3…..

28/11/2013

What are you doing this
What are you doing thi...
How to be Strategic to offer better Solutions for
Client

• Review past board decks, or other company strategy
material -T...
Take Away Material

The 2 Page Strategy Sheet
The Harvard Paper on Executing
Strategy(

28/11/2013

19
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Business Stratergy presentation at Ispace tech series in Accra

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This is the Business Strategy and Tech series talk at iSpace Accra.
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Business Stratergy presentation at Ispace tech series in Accra

  1. 1. Strategy Technology and SME’s Why am I here ? Commercial Solutions Manager Edel IT Consulting BarCamp Africa UK Founder Start-up Weekend Accra Coach/Judge How to Implement Effective Strategy to become Competitive 28/11/2013 @MissEDCofie EthelCofie.com 1
  2. 2. Why Strategy 28/11/2013 2
  3. 3. Why Strategy Koko First in the Market Different delivery model Met a need and space in the market Now , Several New Entrant into the space How does Koko King stay relevant and Number 1 28/11/2013 3
  4. 4. Why Strategy Without a clear business strategy: How will you know where you business is going ? How do you know what you need to do to get there Video 28/11/2013 4
  5. 5. Why Strategy Amazon’s Strategy 1.Premium products @ non-premium prices. 2.Make money when people use our devices not when they buy our devices. 3.Deep Integration Hardware, OS, key apps, cloud and services 28/11/2013 5
  6. 6. What Businesses Want ? • Increase profitability. • Gain more market share. • Increase approval ratings, or boost customer satisfaction. 28/11/2013 6
  7. 7. Exercise :Lets Pick a business to model a strategy For ? Declining Sales Lowered market Share Secure Product Infusion of Capital given Good software Asset base Chillax Any from the audience ? 28/11/2013 Winner of Start-up weekend Accra Good Publicity $1500 Funds Looking for potential Investors 7
  8. 8. Strategy Questions (The Now) Really. why did they buy? no spin we create compelling marketing materials and have hard-driving sales people that get customers buying product or are we solving a deep-seated customer need? What problem you are solving for today’s users of your product Are you winning (Marketing vs. Compelling What are you customer Segments Who uses your products Are you operationally efficient 1.Why are they buying from us? 2.What are their alternatives? 3.What do customers hate about us 28/11/2013 What are you profit margins Strength Against Competition 9
  9. 9. Strategy Questions (What do you do with GoogleAnalytics I hate to be the bearer of bad news……but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. What is the bounce rate ? 10
  10. 10. Strategy Questions (how are your customers behaving on your Platform) Number of logins per day, week or month , Length of visit, actions taken on the site or app and anything else specific to the product . 11
  11. 11. Strategy Questions (Where do you want to go ) • • • • • • Where do you think your customers’ needs will evolve to based on your world view of changes in the marketplace in the next 2-3 years (i.e. changes in computing devices, regulations, end user adoption of technologies such as wearable computers, watching online video, whatever) Financially Customer Delight What features do you need to stay abreast Improving UX Challenge your assumptions 12
  12. 12. Challenge your Assumptions Henry Ford challenged the assumption that automobiles were expensive, hand-built carriages for the wealthy. Anita Roddick challenged the assumption that cosmetics had to be in expensive bottles. Her retail chain, the Body Shop, sold products in plastic containers. IKEA challenged assumptions by allowing customers to collect their furniture from the warehouse. The low-cost airlines like Southwest and Easyjet challenged the assumptions that you needed to issue tickets, allocate seats and sell through travel agents. 13
  13. 13. Challenge your Assumptions, don’t go for the most obvious decision/solution 14
  14. 14. Reframe the Problem 15
  15. 15. How to perform a strategic planning exercise Lets look at our strategy again…. 28/11/2013 16
  16. 16. Strategic Execution Prioritize Strategy 3-5 yrs 1…… 2…. 3….. 28/11/2013 What are you doing this What are you doing this Year to Meet the Strategy Quarter/week to Meet the Strategy 1…… 1…… 2…. 2…. 3….. 3….. 17
  17. 17. How to be Strategic to offer better Solutions for Client • Review past board decks, or other company strategy material -These are all great clues to the higher-level vision and the evolution. • How is the company measuring progress against the goals? Is it revenue, number of customers, volume of transactions, etc.? How are these measurements done • In order to meet the company goals it is important to understand how the product has been built and what plans exist for advancing it in the future. • Understand the market and competition. If there is a competitive analysis somewhere then you can start by reviewing the research that has already been done. • How are customers treated? • Understand the pain points • Read Budget and World Bank Report 18
  18. 18. Take Away Material The 2 Page Strategy Sheet The Harvard Paper on Executing Strategy( 28/11/2013 19

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