1. Qiushi Zheng
(608) 886-8911!• qzheng9@wisc.edu
437 W Gorham St!• Madison, WI 53703
EDUCATION
University of Wisconsin-Madison Madison, WI
Intended Degree: Bachelor of Business Administration May 2016
Major: Marketing
Certificate: Digital Studies
Overall GPA: 3.793/4.0
EXPERIENCE
Ogilvy& Mather New York, NY
Global Marketing Intern May 2015-August 2015
•! Managed and Co-produced CGCC’s Decennial Documentary in the Eastern Coast in two months
•! Interviewed more than twenty leaders of top Chinese businesses in the U.S in person
•! Co-organized Yanghe Distillery’ s introduction event to New York and designed floor plan of the event
•! Edited promotional materials and managed visual and aural effects for China Center’ s ceremony
Restaino & Associates Realtors Madison, WI
Social Media Intern October 2014-May 2015
•! Helped the company expand social media channels to reach larger potential market
•! Designed monthly postcards to all clients of the company
Calvin Klein Watches& Jewelry Nanjing, China
Sales Intern June 2013-August 2013
•! Consulted sales for over 50 customers per day in Calvin Klein Watches& Jewelry Store
•! Achieved over 20000 personal sales in June and over 30000 personal sales in July
•! Wrote report on sale force performance and consumer behaviors to help further sales improvement
ACTIVITIES
Mu Kappa Tau Madison, WI
Vice president of Consulting September 2013-Present
•! Consulted the packing design of Rayovac’s new mobile chargers and offered plans for future campaigns
•! Edited online research for Daily Cardinal to collect feedback and did analysis to improve readership
•! Led a team of five to post for 365discovermadison.com and practiced various design software
Chinese Student and Scholar Association (CSSA) Madison, WI
President May 2015-Present
•! Lead all events and partnerships of the organization and be responsible for all Chinese students at Madison
•! Directed and Hosted ‘Take me out’ talk show at Gordon Commons and attracted over 600 audiences
•! Hosted and Co-directed Madison’s Chinese Spring Festival Gala for three years with over 1000 attendance
The Multi-Industry Interview Tour Shanghai, China
Interviewer July 2014
•! Investigated luxury industries’ current situation and foreground by visiting managers of five luxury brands
•! Discovered the magic of digital marketing by interviewing CMOs of two top advertisement companies
•! Absorbed experience on big data and O2O knowledge from managers of three top media websites in China