IBOM Capstone Business plan presentation

1. Eco-Resort Los Leones - Patagonia, Chile

2. 1. Introduction
2. Our Proposal: Resort Los Leones
3. The Company
4. Market Analysis
5. Differentiation & Marketing
6. Implementation Strategy
7. Financials

3. Eco-resort by Design

4. 20 Luxury Bungalows

5. Fundo Los Leones
Conservation

6. High-class Service

7. Activities

8. Luxurious amenities

9. The Company

11. Belize
Guatemala
Argentina
Italy

12. Market Analysis
The Chilean Market: An Opportunity
Luxury Ecotourism & The Rise of Philantropic Travel

13. Market Analysis
The Competitive Landscape

14. Marketing Strategy
Luxury Ecotourism for the Rich and Famous
Change the world from your Private

15. Differentiation
• The Coppola Name & Network
• Location, location, location
• Ecotourism Experience & Resorts
• Existing Partners in Latin America
• Scientific & Community Partnerships
• Recognized Conservator

16. Implementation Strategy
Step by Step
Planning
Land
Acquisition
Construction
&
Renovations
Marketing
Campaign
Resort
Operational
Land Sales

17. Implementation Strategy
Staffing
Resort General
Manager
Mark O’Connell
Finance and
Accounting
Manager
Hilary Mindy
Marketing &
Sales Manager
Jamon Perez
Conservation and
Sustainability
Program Manager
Oliver Dahan
Operations
Manager
Maria Mendoza

18. Financials
Total Project Costs: $4,962,423
Total Capital Investments: 4,198,350
YEAR 1 YEAR 2 YEAR 3
Total Profit $3,043,981 $3,556,461 $3,369,319
Total Profit
excluding Land
Sales
$1,643,981 $2,156,462 $2,642,668

19. Thank You!