My resume as of 8/2019.

1. EXPERIENCE
Project Manager | CreateAthon@USC
Columbia, SC | August 2017 — November 2017
Freelancer | rAVe Publications
Chapel Hill, NC | February 2013 — July 2018
Campaign Manager [and more] | NSAC
Columbia, SC | January — May 2019
• Co-led a team of 11 creatives
• Produced two videos
• Designed six billboards
• Directed internal and external communications
• Traveled with rAVe to ten audiovisual trade shows in the
Netherlands, Australia, Orlando and Las Vegas
• Interviewed company representatives
• Co-hosted two podcasts
• Shot 300+ product videos
• Took product pictures of 100+ companies
• Managed social media platforms during shows
• Created an IMC campaign for Wienerschnitzel
• Led a team of 11 people
• Wrote the strategy
• Created animations and graphics for the plans book
• Wrote and edited copy for the plans book
• Created the activation and PR collaboration
• Conducted primary and secondary research
• Developed micro-influencer social media concepts
Social Media Strategist | CreateAthon@USC
Columbia, SC | October 2016 — July 2017
• Increased Instagram followers by 133%
• Increased Twitter followers by 67%
• Increased Facebook likes by 21%
• Created content strategy for social media platforms
Marketing Intern | Urban Decay
Newport Beach, CA | June — August 2018
• Created the marketing brief and strategy
• Determined messaging and influenced Creative
• Profiled competitors and created competitor analyses
• Created an experiential marketing event
• Pitched swag ideas for various events
• Created the launch calendar for 2019
• Collaborated with Education and In-Store Event teams
• Selected music for events and freestanding stores
linkedin.com/in/annabellekayye/
annabellekayye.com
annabelle@kayye.com
919.265.3662
University of South Carolina ‘19
Study Abroad: Mahidol University
International College, Thailand
Advertising Major
Graphic Design Minor
NSAC District Competition
Won 3rd place out of 12 teams
2018 Stickell Award
Selected as an outstanding member
of USC’s student chapter of AAF,
and one of the top 20 AAF students
in the United States
Dean’s list
Fall 2015, Spring 2016, Fall 2016,
Spring 2017, Fall 2017, Spring 2018
SJMC Scholarship
Student Advertising Federation
President
September 2017 — May 2018
Gamecock Club Swim Team
September 2016 — February 2017
Adobe Illustrator
Adobe After Effects
Adobe InDesign
Adobe Photoshop
Hootsuite Certified
Photography
Open Water 20
ABOUT
EDUCATION
AWARDS & HONORS
ACTIVITIES
SKILLS