SXTXState Presentation


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Students present the result of their work during SXSW.

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  • --Originally a website for citizen reporting and mapping incidents of violence after post-election fallout in Kenya in 2008--Became open-source platform for others to create interactive mapping apps--We used this platform to create an app that would allow us to map our coverage of SXSW
  • General assignments:Emily – site redesignMegan – Ushahidi leadBrittany – Social MediaSarah – content recommendations/multimedia/mobile reportingKiana – content recommendations/text/text features
  • Each team member did one article, total of 12 articles of this type.
  • TBL-Megan and BritElon-Emily
  • Maddow-MeganInman-Kiana
  • Paul Qui- BritDavid Karp- Emily
  • Andy Carvin- SaraMichele Norris-Sara
  • AdrianGrenier- SaraW. Kamau Bell- Megan
  • 2013-24.3 posts per member on average…. PRODUCTIVITY doubled!2012-180 posts from 14 team members (12.85 post per member)2011-116 posts2010-130 posts
  • 2013 SXTXState Stats--Period from 1/20-3/17: 4,292 visits--During SXSW Interactive 3/8-3/12 --1,219 visits --1,042 unique visitors --2,574 pageviews
  • --Visitors from at least 64 different countries; 49 states, plus D.C.;every continent--Top 5 outside U.S. --Canada --UK --Australia --India --Germany
  • During SXSW Interactive--Generated 41 stories; 8 categories--Most frequent emotion:
  • --During SXSW Interactive --235 visits --186 unique visitors from 12 countries --711 pageviews
  • During SXSW Interactive--62 tweets from @SXTXState handle
  • During SXSW Interactive--624 tweets w/ hashtag #sxtxstate--Mostretweeted; 22 retweets
  • During SXSW Interactive--624 tweets w/ hashtag #sxtxstate--Mostretweeted; 22 retweets
  • --59 photos shared during SX; 96 overall--68 likes during SX; 98 overall-Mention taco party here
  • SXTXState Presentation

    1. 1. SXTXState Project 2013Texas State graduate studentscover SXSW Interactive
    2. 2. The Project• Weekly Hangouts &In-Person Meetups• SXSW Coverage• Mobile Reporting• Website Design• Social Media & Promotion• Ushahidi Mobile App• Hackathon• Taco Party
    3. 3. Our Team• Brittany Black – social media• Kiana Fitzgerald – text content, features• Megan Kilgore – Ushahidi application lead• Emily Lyons – website redesign• Sara Peralta – multimedia content, mobilereporting• Faculty: Dr. Cindy Royal• Faculty Support: Dr. Jacie Yang, JonZmikly and Ryan Stewart
    4. 4. DesignLogo iterations:
    5. 5. DesignFinal logo designs:• Main Logo:• Social Media Logo:
    6. 6. WebsiteNew DesignOld Design
    7. 7. WebsiteWebsite redesign overview:• Kept a WordPress format• Visual display• New color scheme and logo• Responsive layout for mobile• Refined categories
    8. 8. Ushahidiu-sha-hi-di[oo-shah-hee-dee] – a Swahiliword meaning“testimony”
    9. 9. Ushahidi DesignUshahidi design overview:• Utilized new project theme and colors• Responsive layout for mobile• Created logo (Kiana):
    10. 10. Ushahidi Design
    11. 11. Hackathon
    12. 12. Hackathon
    13. 13. Hackathon
    14. 14. Hackathon
    15. 15. Hackathon
    16. 16. Hackathon
    17. 17. Social Media
    18. 18. Social Media
    19. 19. Social Media
    20. 20. Social Media
    21. 21. Social Media
    22. 22. Social Media
    23. 23. Social Media
    24. 24. Social Media
    25. 25. Social Media
    26. 26. Content – Before SXSWiPreviews:Coverage of notable panels and events before theSXSWi conference. 30 articles.Process:Team members assigned to beats butcollaborative approach allowed flexibility.
    27. 27. Content – Before SXSWiWeekly News Roundup:provides visitors with the latestin panel sessions, tech news &social media issuesTop 5:provides visitors with the top5 relevant panels by SXSWsession category6 articles 6 articles
    28. 28. Content – Coverage of SXSWiTim Berners-Lee(inventor of World Wide Web)Elon Musk(SpaceX, Tesla, PayPal)
    29. 29. Content - CoverageRachel Maddow (MSNBC)Top viewed SXTX video ~ 900 viewsMatthew Inman(The Oatmeal)
    30. 30. Content - Notable interviewsPaul Qui(South Bites)David Karp(Tumblr)
    31. 31. Content - Notable interviewsAndy Carvin(NPR)Michele Norris(NPR)
    32. 32. Content - Notable interviewsAdrian Grenier(Entourage, SHFT)W. Kamau Bell (TotallyBiased)
    33. 33. Content – SummaryContent Highlights:• Articles• 42 articles produced beforeSXSWi.• 81 articles produced over 5 dayscovering SXSWi.• Total of 123 articles!• Multimedia• 44 videos produced, 38 onlocation coverage• 29 Storify curated stories• 1 SoundCloud audio story• Mobile• SXTXState Stories: 48 geotaggedstories• GroupMe to coordinate coverage
    34. 34. Analytics - SXTXState.com050010001500200025003000Visits Unique Visitors Pageviews201120122013Site Traffic YOY2011-2013
    35. 35. Analytics - SXTXState.comGlobal VisitorsJanuary 20 – March 17
    36. 36. Analytics - SXTXStories.comSession/Speaker35%Official25%Party18%Food12%Free10%Top 5 Story Categories
    37. 37. Analytics - SXTXStories.com0501001502002508-Mar 9-Mar 10-Mar 11-Mar 12-MarSite Traffic During SXSW InteractiveVisitsUnique VisitorsPageviews
    38. 38. Analytics - @SXTXState
    39. 39. Analytics - #SXTXState• 624 tweets with #sxtxstate• 140 tweets with @sxtxstate account in 2013
    40. 40. Analytics - #SXTXState
    41. 41. Analytics - Instagram• 59 photos shared• 68 likes
    42. 42. Analytics - YouTube• 1,517 views• Top Video:RachelMaddow– 586 viewsduringSXSW– 867 totalviews
    43. 43. Post-SXSWi: Student reflections• Brittany Black“South by Southwest has been anamazing experience. Exhausting, butamazing. My brain has absorbed somuch information and I have had thechance to meet so many inspiringand influential people.”Post-graduation plans:Communications and EmployeeEngagement staff at Hewlett-Packard.
    44. 44. Post-SXSWi: Student reflections• Kiana FitzgeraldOn SXSWi, it “leaves meenlightened, exhausted, well-connected andhonestly, a bit depressed. It’s always difficultto go back to your regularly scheduled lifeafter being introduced to so many newideas, people, products and concepts in asuch an inviting environment, surrounded bypeople just like you.”Next steps: Invited to attend the DiverseVoices reception at the annual White HouseCorrespondents Weekend in WashingtonDC.
    45. 45. Post-SXSWi: Student reflections• Megan Kilgore“It’s hard not to feel overwhelmed by thatmuch knowledge flying at you from alldirections at once. It was absolutelyexhausting, and I wouldn’t have missed itfor the world.”Post-graduation plans: Joining the CapitalArea Food Bank as the Digital MarketingManager in May 2013.
    46. 46. Post-SXSWi: Student reflections• Emily Lyons“I think it was especially rewarding for mebecause I’m at this crossroads of my life –nearing the end of my formal graduateeducation and considering where I’mgoing from here. I was inspired by thestartup panels I attended, and took awaysome great inspiration for my futurecareer.”Next steps: Joining the Capital Area FoodBank as the Digital Marketing VISTA forthe Summer of 2013 and graduating Fall2013.
    47. 47. Post-SXSWi: Student reflections• Sara Peralta“As a whole, I sincerely believe SXTXState’scoverage of SXSWi rivals that of any“professional” coverage of the event. I continuedto be amazed by my cohorts’ instinct fornewsworthy content and their drive to secureinterviews with the conference’s biggest names.From David Karp, W. Kamau Bell, MicheleNorris, Gary Vaynerchuk, and more, our teamsuccessfully interviewed the same high-profileleaders in tech and communications as majornews outlets.”Next steps: graduating Summer 2013 andattending the SALT Institute Multimedia SummerImmersion program.
    48. 48. Post-SXSWi: Looking AheadStudents are working on panel proposals for SXSW ’14,so they can join SJMC alumni as SXSW speakers
    49. 49. Thank You• Find this presentation• Visit and