1. BACKSTAGE PASS OVERVIEW
BROOKE HOFFPAUIR & NIKKI BRUYERE
1

2. What is cbanc Network?
 Collaborative Banking Network
 Users contribute all content, trade
documents and discuss topics such as exam
peer trends and industry vendors.
 A point system (cbanc points) incents users
to ask, answer, & share information.
 An average of 30 members join per day.
 More than 4,400 CU’s & Banks have joined.
 More than 10,000 members to date.
© Copyright Q2 Confidential and proprietary. 2

3. What is cbanc’s Backstage Pass?
 A way for vendors to:
◦ See questions about their company
◦ View trending topics
◦ See reviews about their company
◦ Answer questions
◦ Provide thought leadership content
◦ View what people say about competitors (Note:
You can not view other vendor reviews)
◦ Q2ebanking has access to Backstage Pass and all
of the above. We are also a site sponsor.
© Copyright Q2 Confidential and proprietary. 3

4. Connect & Analyze

5. Real Time Intelligence

6. What is Backstage Pass NOT?
 A place to pitch sales. cbanc users will rate
the company poorly if we come off too sales
focused and we will lose credibility.
 This is not Client Zone.
 A place to answer every question. We should
only answer or comment on relevant
questions.
© Copyright Q2 Confidential and proprietary. 6

7. How Backstage Pass Benefits You
 See what people are talking about – can
even be specific to region, asset
size, bank/CU.
 View banker/credit union exam pain points
 Gain competitive intelligence
 See what people do/don’t like about our
products
 Follow questions about Q2
© Copyright Q2 Confidential and proprietary. 7

8. Weekly Reports
 Marketing will provide a weekly report
(starting Monday) that includes:
◦ Trending Topics
◦ Questions about Q2
◦ Q2 Reviews
◦ Q2 provided content
◦ Q2 clients added to cbanc
© Copyright Q2 Confidential and proprietary. 8

9. How Can You Contribute?
 Help to respond to negative reviews
◦ Marketing is working to identify subject matter
experts (SME’s).
◦ Marketing will need to review responses
 Responding to relevant questions
 **When you are asked to respond, it’s
important that it is timely.
© Copyright Q2 Confidential and proprietary. 9

10. How to Engage Clients
 Encourage Clients to join cbanc
 Encourage happy clients to write reviews!
◦ We can offer clients cbanc points to write reviews
about Q2. Let marketing know if you are
interested.
© Copyright Q2 Confidential and proprietary. 10

11. Questions?
© Copyright Q2 Confidential and proprietary. 11