House of Pataudi is an ethnic wear brand co-owned by Saif Ali Khan, Myntra and Exceed Entertainment. Purpose Studios was approached to create timeless content for House of Pataudi that communicated the brand as an enabler of joyous moments and love between the couples across the country. We created an award-winning series for Saif Ali Khan’s clothing brand, House of Pataudi that celebrates real love stories. Creative Agency - Purpose Studios Concept and Execution - Purpose Studios

1. House of Pataudi -
Stories of Love
House of Pataudi is an ethnic wear brand co-
owned by Saif Ali Khan, Myntra and Exceed
Entertainment.
Brief
Purpose Studios was approached to create timeless content for
House of Pataudi that communicated the brand as an enabler of
joyous moments and love between the couples across the
country.
Approach
We wanted to capture love stories of real people from diverse
cultural backgrounds to establish an emotional connection with
their customers.

2. Execution
• The series was divided into three chapters featuring three real
couples sharing their love story — each unique and
endearing in their own ways.
• The goal was to capture real stories and real emotions. Since
the couples were non-actors, in pre-production stages we
developed a format such that the flow was unscripted
(allowing genuine responses from the couple) whilst also
staying aligned to the brief.
• Music is at the heart of the film. Therefore, we took the
regional approach by incorporating soulful, local music. To
further the cultural relevance, we also include local
references such as tea and food as a recurring element
across the three films.
• Product placement was integrated organically in the
narrative.
• We also wanted to translate the romance visually by
incorporating various metaphors. As storytellers, during our
writing process, we developed a common theme that would
appeal to the viewer’s subconscious whilst also adding a
greater depth to the narrative. each of them had a consistent
natural element, in chapter one- water, chapter two- fire and
chapter three- air, these sub-layers helped in tying up the
entire film together seamlessly.
Impact
• The films performed phenomenally in their stead and gave
results that exceeded our expectations!
• We won a silver award for ‘Best Regional Communication’ at
The Kaleido Awards.
• The films collectively garnered over 2.6 million views on
YouTube, 135k+ views on Instagram, 7.9+ million views on
Facebook.
• Love is a universal language, these local love stories didn’t
just resonate with the local regions but with the entire
country.