Black Friday 2014: When Cyber Monday Lost its Crown: UK shoppers spend £810m on Black Friday; Shoppers in the UK spent an estimated £720m on Cyber Monday. Email Marketing & Social Networks are coming into their own and influencing buying behavior.
8. More Purchases made via Apple than
Android
Black Friday:
AOV: Apple iOS users averaged £88.81 per order compared to £88.95 for Android users.
Traffic: Apple iOS traffic accounted for 41.8 % of total online traffic, over double that of Android (16.7%);
Sales: Apple iOS sales accounted for 35.1 % of total online sales, more than triple that of Android (11.6%);
Cyber Monday:
AOV: Apple iOS users averaged £75.83 per order compared to £76.12 for Android users.
Traffic: Apple iOS traffic accounted for 39.4 % of total online traffic, more than double that of Android(15.6%);
Sales: Apple iOS sales accounted for 31.3 % of total online sales, almost triple that of Android (10.6%).
11. Black Friday and Cyber Monday
Buying Trends In UK
1. Black Friday 2014: When Cyber Monday Lost its Crown: UK shoppers spend £810m on
Black Friday;Shoppers in the UK spent an estimated £720m on Cyber Monday.
2. Black Friday was a daytime event, Cyber Monday an evening one: BF: Between 12:00 -
13:00 was pinpointed as the biggest window for sales during Black Friday this year
(November 28); CM: Cyber Monday (December 1) was more of an evening event, as
proved by the key sales gap of 21:00 - 22:00.
3. Smartphones influence, tablets convert; More Purchases made via Apple than Android;
4. the hottest retail categories of BF & CM: BF: Department Stores/General
Clothing/Health & Beauty; CM: Department Stores/Women Clothing/General Clothing.
5. Percentage of Revenue Driven By Voucher Sites increased.
6. Email Marketing is a holiday marketing superstar; Social media = word-of-mouth
advertising; Social Networks are coming into their own and influencing buying
behavior. 67% of consumers said they would be likely to share a digital coupon on
Facebook during the holidays. 63.4% of consumers said they would be likely to share a
link to a holiday contest. 30% of twitter users tweet about Holiday Shopping before
October.