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The Luxury Retail Consumer January 2016
1. The modern luxury consumer is predominately male and men now dominate the luxury retail segment,
growing 1.5 over women. The year men’s accessories (specifically watches) are forecast to capture
29% of the luxury market and grow 8% - more than apparel and hard luxury (jewelry).
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As interpreted by, Christine Bourgeois Sica
47%
53%
Wholesale was still the dominant selling channel within the
personal luxury goods market, capturing 66% of market share.
Retail and monobrand distribution continued to be the winning
formats.
Luxury consumers are motivated by
superior quality, craftsmanship, design
and aesthetics over brand loyalty.
Department Stores
Specialty Stores
Off-price Stores
Online
Airport
Monobranded Store
25%
23%
10%
7%
6%
29%
-8%
-9%
+10%
+29%
+17%
No Change
Magazine
Shopping
48%
Online
45%
Auth. Dealer
Boutique
36%
36%
Holiday
43% 47%
Self Gift
Purchase Purchase
57%
Airport
The menswear market is growing
1.5 vs. women’s abd forecast to
reach $40 billion by 2019.
19%
29%
Worldwide Luxury Market
The luxury market exceeded $1 trillion in 2015, up
5% year over year.
Boosted by a strong USD, the Americas emerged
as the biggest global region for personal luxury
goods - $79 billion (or more than 90%).
Personal luxury goods ballooned to more than
$250 billion, up 13% over 2014, more than tripling
over the past 20 years.
Accessories reigned supreme, capturing 30% and
growing 3% in 2015, more than apparel and hard
luxury (jewely).
24%
39%
17%
6%
4%
4%
3%
4%
80%
20%
LuxuryCars
Other
LuxuryHospitality
PersonalLuxuryGoods
$223 $351 $150 $1422014
$253 $405 $176 $2112015
+13% +15% +17% +33%
The Luxury Consumer
Personal Luxury Goods
“Impulse”asthe
mainreasonfor
purchasing
s
Fashion
Accessorie
34%
Handbags
Leather Goods
34%
Clothes
39%