Cohort analysis

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1 like•975 views

Product Camp Sydney

Business Economy & Finance

Cohort
Analysis
david.neale@moxy.com.au
www.moxy.com.au

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users acquired in January
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after 4
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Value per Month contributed by
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1. Cohort Analysis david.neale@moxy.com.au www.moxy.com.au

5. Why should product owners care?

7. Value per Month $ Jan Feb Mar Apr May Jun Jul Value per Month contributed by users acquired in January Month Stabilizing after 4 months

8. Value per Month $ Jan Feb Mar Apr May Jun Jul Value per Month contributed by users acquired in January Month Life time value of customer

9. Life Time Value > Cost of Acquisition

10. Build Measure Learn

11. david.neale@moxy.com.au www.moxy.com.au

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