Our latest Product Talks event focused on one of the most significant yet often highly neglected areas of Product Management – market research.
A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation.
In a high-paced society where trends, market needs, and customer preferences change at an alarming rate, maintaining a competitive edge may be just a customer insight away.
Some key questions this event and presentation focused on are:
1. How to ask customers questions that will draw out the most reliable and valuable responses
2. Tips for analysing, extrapolating and deducing data into accurate insights
3. Methods for testing product ideas and product features on your target market
4. Understanding where customer insight can be of use in the product management and marketing process