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Top Shelf SEO and SEO Hot Topics

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Top Shelf SEO 2013
Presented by:
Scott Polk
Founder - ObsidianEdge

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Links Antiquated Techniques
Do not hold the
value they used to

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Links – Anchor Text
• Exact Match is dying
• Need Diversity
• Use Brand Names
• Use URL/Domain
• Use CTA (Call to Action)

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Top Shelf SEO and SEO Hot Topics

  1. 1. Top Shelf SEO 2013 Presented by: Scott Polk Founder - ObsidianEdge
  2. 2. Links Antiquated Techniques Do not hold the value they used to
  3. 3. Links – Anchor Text • Exact Match is dying • Need Diversity • Use Brand Names • Use URL/Domain • Use CTA (Call to Action)
  4. 4. Link Profile Research Required! If you are not doing your homework then you are not doing your job
  5. 5. Optimize Linking Sites Optimize the sites linking to you
  6. 6. Deep Linking Deep links are more important than ever Pages Indexed vs Links Ratio Average ratio 80-85% Deep Links
  7. 7. Links & Social Signals • Utilize Social Signals to strengthen links
  8. 8. Social Signals • The future is going Social • Micro-Social Networks built on top of existing platforms/technologies • Verified ID Accounts
  9. 9. Future of SEO • Predict the Future based on direction of the web • Evolve, Adapt and Adjust • Always have a 36 month plan as a living document
  10. 10. Scott Polk Founder/ President ObsidianEdge Marketing http://ObsidianEdge.com @scottpolk scott@obsidianedge.com

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