CSR of Amul

Corporate Social Responsibility of Amul
Copyright © 2018 Priyom Gwalior India, Inc. All rights reserved


 Formed in 1946, is a dairy co-operative movement in India with 250
litres of milk per day with name KAIRA DISTRICT CO-OPERATIVE
MILK PRODUCERS UNION.
 A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
 The brand name “AMULYA” – suggested by a quality control expert
in Anand. Amul has spurred the white revolution of India.
 Dr. Verghese Kurien, former chairman of the GCMMF was the man
behind the success of Amul.
 A – Anand, M – Milk, U – Union, L – Limited. AMUL means
“priceless” in Sanskrit.
 Amul is the number 1 dairy brand in India. It has multi-dimensional
impact on Rural Economy & Society of India.
HISTORY


 Members – 18 district cooperative milk producers’ union
 No. of Producer Members – 6,94,271
 No. of Village Societies – 1,713
 Total Milk handling capacity – 5 million litres per day
 Milk Collection – 2.5 Million litres per day
 Milk Drying Capacity – 160 Mts. Per day
 Cattle feed manufacturing capacity – 2500 Mts. Per day
 Sales Turnover (2016-17) - ₹ 57,000 Million (US $ 900 million)
OVERVIEW OF THE
COMPANY
Source – www.amuldairy.com


CSR is defined as the commitment of business to contribute to sustainable
development working with employees, their families, the local community
and society at large to improve their quality of life, in ways that are both
good for business and good for development.
To meet with the CSR, it is expected that a business in its entire
procurement-production-processing-marketing chain should focus on
human development involving the producer, the worker, the supplier, the
consumer, the civil society and the environment.
CORPORATE SOCIAL
RESPONSIBILITY


 CSR – Sensitive Business Philosophy
 To Serve the interests of milk producers
 To provide quality products to consumers as value for money
 CSR-oriented to distributors & retailers
 CSR – oriented to the staff
CSR, THE AMUL WAY


A devastating earthquake hit Gujarat on 26th January 2001. The epicentre
of the quake was located in Kutch district. It caused death of thousands of
people, many were injured, hundreds of thousands were rendered
homeless and damage of billions of Rupee was done.
GCMMF formed a specific organization named “Amul Relief Trust”
(ART) under the chairmanship of Dr. V. Kurien in 2001 with a donation of
Rs. 50 Millions for reconstruction of the school buildings damaged in the
earthquake in the Kutch area.
The trust reconstructed 6 schools damaged by the earthquake at a cost of
Rs. 41.1 million in Kutch area.
AMUL RELEIF TRUST


 This is an Integrated Rural Health &
Development Programme by Amul.
 The foundation derives its uniqueness from
the fact that it is a need-based programme
and is run by the villagers themselves.
TRIBHUVANDAS
FOUNDATION
 This foundation fulfils the basic health care needs of the villages.
Apart from this the firm also is engaged in promoting the
preventive health practices.
 It also provides continuous training and retraining to Village
Health Workers who are chosen from the villages with the help of
the Dairy Cooperative Society.
 Tribhuvandas Foundation has become one of Asia’s largest
community healthcare service providers covering more than 700
villages.

The milk producers of Gujarat Dairy Cooperatives are conducting mass
tree plantation drive every year on Independence Day for last three years.
The idea is “one member five tree” (2009)
GREEN GUJARAT TREE
PLANTATION CAMPAIGN
The entire plantation activity is coordinated
at all the three tiers of Anand pattern – at
village, district and state level dairy
cooperatives. Amul co-ops planted more
than 312 lakhs trees in just five years.
A SAPLING, OFTEN, RESULTS IN A TREE. A CRORE SAPLINGS
HOWEVER RESULT IN GLOBAL RECOGNITION. “Amul Green”
movement wins the International Dairy Foundation’s award for the best
environment initiative in the “sustainability category” during 4th Global
Dairy Conference held in Austria on 28th April, 2010


 Amul Dairy has launched a novel scheme for total rural sanitation and
set a target for itself whereby not a single milk producer will attend to
nature’s call in open.
 The Dairy with the support of District Rural Development Agency
(DRDA) has prepared a low-cost toilet block that costs ₹11,500 per
unit.
 DRDA supports through subsidy ranging from between ₹4500 and
₹4600 for BPL/APL families.
 Amul provides interest free loan worth ₹4300 returnable in 4 years’
time, which the member would pay by deducting ₹100 per month
from his/her bill.
RURAL SANITATION
CAMPAIGN


 Encourages woman to participate in dairy co-op societies.
 To develop and enhance leadership skills and qualities among woman.
 Amul’s member unions organized three self managing leadership
workshops at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU,
3100 woman participated in this programme. Organization of AMUL
YATRA in Anand.
 ‘Amul Vidya Awards’ to the toppers of Std.
X and XII throughout the country.
OTHER ACTIVITIES


 Inspiring Leadership and Consuming Values.
 Building Networks.
 Coordination for competitiveness.
 Technology for effectiveness.
CONCLUSION

CSR of Amul

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