3. Youthfulness and Hero MotoCorp
• There's a whiff of youthfulness at Hero MotoCorp these days.
• Alia Bhatt has come on board as new brand ambassador. She has
always been perceived as a young achiever with youthful energy,
dynamism and versatility.
• Youth the key brand values of Hero.
• Hero has always been known for its high-decibel advertising
campaigns featuring Bollywood superstars.
4. Format
• Student Awards is to identify the best talents in collage across the
Nation
• Under the categories Sports, Extra Circular, Academic Excellence and
in the field of Innovation
• Scholarships, contests, giveaways and other financial assistance to
help students.
• Grand Prize could be awarded to an all-rounded student
• Youth participation in decision-making is the latest trend.
• College marketing, targeting college-age consumers, typically ages 18
to 24.
6. Youth and sports connect
• Indian population majorly comprises of youths.
• Every third person in an Indian city today is a youth.
• Sport is an attractive activity for young people, and is often used as a draw
card to attract.
• Today’s youngsters are willing to dream beyond cricket and want to be
involved with sports other than cricket because their passion is immense.
• Sports in India is developing and this is because there is at least one sports
icon who is giving his/her best to the game.
• There is Saina Nehwal in badminton, Rohan Bopanna in tennis, Mary Kom
in boxing.
• Icons have a huge impact on youngsters who choose these sports.
7. Hero and sports
• Hero had has high-decibel advertising campaigns featuring sportspersons.
• Virender Sehwag, Gautam Gambhir, Ishant Sharma, Suresh Raina and
Rajyavardhan Rathore were earlier associates.
• Hero moved away from cricket, and enhanced its association with other sports.
• While Hero is already a key partner of FIH - global hockey's apex body, a keen
promoter of golf as the title sponsor - the men's and women's Indian Open
• Now looking at leveraging the popularity of football across the world.
• Title sponsor of the football league, Indian Super League,
• International Hockey Federation to sponsor all events played in India.
• Associated with prestigious golf events in the country like the India Open.
8. The glamour quotient
• Sports sponsorship has always had glamorous appeal
• It is exciting to be linked to competitiveness, action and
success
• But of course for all the high octane thrill and drama often
associated with high risk of supporting single entity.
• On the sports field or off, it is often the brand that suffers as much as
player(s).
If one player or one sports.
• As Hero expands its global footprint in North, South and Central America
and Africa
• It can reach out to its TG (target group) by extending its association with
sports and entertainment to a global scale
9. Time to own sports
• Hero have been associated with cricket for over two decade.
• Now the aim is to Recognize athletes and sports persons for outstanding
performances in the various fields of sports
• The benefits of sport reach beyond the impact of any other category and
should not be under-estimated.
• Hero could advocate for positive and safe sports promotion for future.
• It can no longer be said that India concentrates and produces only high quality
cricketers only.
• Aravindh Chithambaram, S.P. Sethuraman in chess, Sriram Balaji N., Jeevan
Nedunchezhiyan in tennis, Derryl Munro in football, Venkatesh Shreyas, Rahil
Noorani in motorsports
• The kids are always inspired by the sports personalities who are prominent
• Time to make other sports also prominent
