A presentation on Indian super league and its various functions.

1. Indian Super League.
By,
Eshan Patel
Sports Freelancer
MANAGEMENT OF

2. Index
1. Introduction
2. Mission/Vision
3. Teams
4. Auction
5. Club Owners
list
6. League
Structure
7. Major
Sponsors
8. Money involved
in sponsorship.
9. Prize Money of
ISL
10. Venues Of ISL
11. Departments
12. Functions -
Communicatio
n
13. Venue
setup/Branding
14. Technical
management/
Officiating.
15. Marketing
16. Video
Campaigns
17. Broadcasting
18. Accreditation
19. Security
20. Ticketing
21. Finance
22. List of winners
23. Closing
ceremony
24. Bibliography
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3. ➢ Officially known as the Hero Indian Super League,
Originally established in 2013 but Kicked off in 2014.
➢ It is played in a span of six months from October to
March.
➢ USP is that first time international players played along
with the Indian Football players along with support of big
industrialists, cricketers and Bollywood celebrities as
team owners.
➢ It is organized by the Football Sports Development (FSDL)
and governed by the All India Football Federation (AIFF).
➢ It is co-promoted by IMG-Reliance & Star India.
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4. MISSION
❑ To provide an entertaining and high quality football league
that engages hundreds of millions of fans,
drives improvement in playing standards and delivers value
for all partners.
VISION
❑For India to become a global football power and qualify for the 2026 FIFA
World Cup.

5. TEAMS
AS OF 2019

6. Auctioncome on India
let’s football ➢ in early April 2014, the first team winning bidders were
announced.
➢ It was also revealed around this time that not only would bidders
need to comply with a financial requirement but they would also
need to promote 'grassroots' development plans for football
within their area.
➢ The selected cities/state were
Bangalore, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai,
and Pune.
➢ After that first player Auction happened in 2015.
The Auction Process:
• The auction happens every year and every team bids for players.
• A total of 10 players are listed in the auction pool. Any particular club
may buy no more than four domestic players at the auction.
• Each player will have Predetermined Base price.
• The spending limit per team is be 15 cr.

7. Click on the image for video.
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Auction Video

8. club owners
City Football Group
Ranbir Kapoor
Bimal Parekh
Tata Steel
vica Tončev
Svetozar Mijailovic
John Abraham
JSW Group
Sourav Ganguly
Harshavardhan Neotia
Sanjiv Goenka
Utsav Parekh
Abhishek Bachchan
MS Dhoni
Vita Dani
Vijay Madhuri
Varun Tripuraneni
Rana Daggubati
GMS Inc
Jaydev Mody
Rakesh Jhunjhunwala
Ashish Kapadia
Akshay Tandon
Virat Kohli
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9. ➢ The Indian Super League consists of ten teams from nine different states in
India.
➢ Unlike other football leagues, the ISL does not use promotion and relegation.
➢ instead uses expansion like Major League Soccer in the United States and the A-
League in Australia, due to various financial reasons.
• There are 18 rounds of the league phase.
• Each team will have to play a total of 18
matches.
• 1 home and 1 away against each of the nine
other teams in the competition.
• The four top teams will progress to the semi-
final stage.
Rules
League structure

10. Competition Format – Finals Series
The top four (4) Clubs at the conclusion of
the Regular Season will progress to the
Finals Series.
The following points will be awarded for
Matches during the Regular Season:
•Win = 3 points
•Draw = 1 point
•Loss = 0 points
The Finals Series format will be as follows:
Finals
Semi
Finals -1
Team1
Team2
Semi
Finals -2
Team3
Team4
Q
U
A
R
T
E
R
S

11. MAJOR Sponsorscome on India
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12. ➢ The title sponsorship- Rs 25cr.a year(approx.)
(Renews every 3year and the amount also increases).
➢ Associate sponsorship Rs 10cr and official partners pay Rs 3-5 cr.
a year.
➢ Rs. 50-60 cr. on licence fee, player acquisition, training and
management, and promotions.
➢ Promoters, franchises and sponsors have shelled out an
estimated Rs 800 - 1000 cr.
➢ Rs. 300-400 cr. spent by the promoters IMG-Reliance and STAR
India.
➢ Rs 350 cr.by the franchises and Rs 150 cr. in advertising and
sponsorships.
➢ This, of course, is nowhere close to the Rs 3,000-3,500 cr. riding
on the Indian Premier League. But year by year it has seen
dynamic growth.
Money Involved in Sponsorship
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13. What is the prize money for ISL ?
➢The ISL is offering 15 crore rupees in prize money which includes
➢8 crore being awarded to the winners.
➢Runners-up walking away with 4 crore themselves.
➢This isn’t it obviously. The two beaten semi-finalists will also get 1.5
crore each.
➢Besides the prize money, participating clubs in the ISL will also receive
a sum determined by their respective teams’ league positions on the
table.
➢The sum, otherwise called a ‘performance bonus’ will be calculated as
per the participation agreement.
➢Also winner gets a championship trophy of ISL.

14. Mumbai Football Arena,
Mumbai
JRD Tata Sports Complex,
Jamshedpur
Jawaharlal Nehru Stadium,
Kochi
Indira Gandhi Athletic
Stadium, Guwahati
Sree Kanteerava
Stadium, Bengaluru
Salt Lake Stadium,
Kolkata
Jawaharlal Nehru Stadium,
Chennai
G. M. C. Balayogi Athletic
Stadium, Hyderabad
Kalinga Stadium,
Bhubaneswar
Fatorda Stadium,
Margao
Home VENUES of teams

15. STADIUMS
Click on the image for video.
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16. Communications
•IMG| Reliance
•Star Sports
Football operations/ Branding
• IMG| Reliance
• FSDL
• DHL
Public affairs
•IMG| Reliance
•FSDL
Finance
• FSDL
Security
• Local Police
• Security Agencies like (TRIG,TERRIER,GUARD etc.)
Officiating
•AIFF
•AFC
Marketing
•STAR INDIA
•Various brands and sponsors
Media / broadcasting
•STAR INDIA
Franchise/club management
• IMG| Reliance
• FSDL
• AIFF
Accreditation & Ticketing
• Paytm | Insider
• Bookmyshow
➢ Every department is handled by various organizations and monitored by IMG | Reliance.
• Elephant Designs
Major departments in Isl.

17. Functions of ISL departments.
➢ ISL uses various mediums and channels to reach out
and attract the Fans, Teams and sponsors.
➢ Their Major medium of communication is always been
Campaigns and social media promotions.
➢ Star Sports Network has been the major partner for ISL
fan reach out.
➢ With several sporting events trying to gain and get a
bigger chunk from the advertising pie, A management
firm ‘Young’ was called in by Star Sports to develop
communication that could bring in affinity to ISL.
➢ And also to help ISL generate higher revenues from
potential advertisers.
Communications
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18. Fan reach out Campaigns.come on India
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Designs by
YOUNG,
A division of Yo Sports
Management Pvt. Ltd

19. Venue setup & branding
➢ Venue setup is handled by various production partners.
➢ There are two major partners in production, DNA Networks, DHL.
➢ The setup and branding depends upon the venue and the home
club.
➢ For Example If Mumbai city is playing a match at Mumbai football
Arena the branding of home club will be more along with isl and
sponsors branding to attract fanbase.
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21. Technical
management/Officiating
➢ This department is taken care by the AIFF and AFC since the ISL got
recognition and standards from AFC guidelines.
➢ Fixtures , match day technical inspections and allocation of Officials is
taken care by AIFF and AFC.
➢ The Referees in ISL are majorly Indians and Represent AIFF and AFC in
order to give opportunity to local referees. Also in some major matches
FIFA referees are hired.
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22. ➢ ISL also organizes Referee seminar and courses every year to
improve referees knowledge and interest.
➢ ISL official team usually consists Match Commissioner, one main
Referee, two assistant referees, one fourth official , two
additional reserve referees. A team of SEVEN.
➢ Even after focusing so much on referees development ISL
referees decision has not been taken well by the audience and
teams.
➢ Glimpse of ISL referee Training programs.
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Click on the images for training video.

23. Marketing
➢ The Hero Indian Super League ceremony launching ceremony was
on Thursday 28 August (28-8-2014).
➢ The campaign was launched during Sunday's T20 cricket match
between India and England - followed by a heavy promotional
blitz across Star Network.
➢ The main aim of the campaign was to create a large viewership
for ISL but also to generate more awareness about Football in
India
➢ The league was majorly marketed digitally on Social Media
websites through its National Campaign Along with star sports
networks the major campaign was,
“Come on India let’s football”
And many more Other campaigns like,
“Who will be the first champion?”, “Future Hai Football”.
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24. The Next Champion.
Click on the images for campaign videos.
ISL Videos campaigns

25. Broadcasting
➢ The broadcasting rights of Indian super league is with star India
networks.
➢ Star sports broadcast the ISL through eight channels in five different
languages in an attempt to reach 85% of the Indian television
audience, the first of its kind in Indian sporting history.
➢ The viewership of isl has seen a significance growth.
➢ It has total 216 million viewers for a season.
➢ Hero ISL 2019-20 season opener registered 1.2 TVR and
96%** growth in TV ratings among M15+AB Urban and an
impressive 97% viewership growth on Hotstar over last season.
➢ it seems that the English Premier League is the biggest football
event followed in India. However, the reality is that our very own
Indian Super League is 20 times bigger than EPL in viewership in
India.
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26. TOP TWITTER #TAGS

27. Accreditation
➢ Accreditation of ISL is done by Paytm | Insider team in major
venues like Mumbai, Delhi, Goa, Kerala, Bengaluru, Jamshedpur
and Odisha.
➢ It is a very crucial sector to handle utmost secrecy and precision
is required to prevent any security theft.
➢ There are various type of accreditation for access in different
zones of the stadiums, also media and officials are given
separate identity accreds.
➢ The accreditation card works on barcode system or number tags.
➢ Ground entry is restricted for limited number of people and
special cards are given along with wrist bands for access.
➢ The accreditation process is very simple and user friendly for
those who are eligible to get access.
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Application Verification Printing Handover
Access
check

28. Accreditation samples

29. Security
➢ The International Centre for Sport Security (ICSS) has been the
partner for ISL Security.
➢ The ICSS will provide its anti-corruption expertise to advise the ISL
on the development of its overall integrity strategy.
➢ In order to minimize the competitions risk to match-fixing and
betting fraud, as well as conducting a top-level review of existing
anti-corruption regulations and practices of the ISL.
➢ Building on the successful collaboration in 2014, the ICSS SID also
provides operational support to the ISL during the seasons, delivering
various education seminars with players, administrators and match-
officials, briefing a team of local integrity officers as well as
providing overall intelligence support.
➢ https://sdma.kerala.gov.in/wp-content/uploads/2019/10/CMP-ISL-
2018-19.pdf
Disaster management plan from Kochi ISL venue.
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30. ➢ Other security is provided by various Private security agencies
at every venue.
➢ Local police force also plays an important role at ISL security.
➢ ISL spends a big money on security as every venue is
equipped with CCTV, Metal detectors and Guards covering the
area.
➢ Also for ticket authenticity and to avoid Duplicacy ticketing
partners use barcode based ticketing.
Security
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31. Ticketing
➢ Ticketing rights of ISL is given to all the franchise owners.
➢ The Home team Holds the Ticketing Rights.
➢ Majorly there are Two ticketing partners for all the franchises
Paytm | Insider, Book My Show.
➢ Ticket price are kept low and reasonable to attract crowd.
➢ Season tickets and contest are also there to attract Fans.
➢ On an Average a Club earns 1.5 to 3 cr. Per season from Ticket
sales.
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32. Financecome on India
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FOOTBALL SPORTS DEVELOPMENT
LIMITED.
CIN- U74120MH2013PLC247778
shorturl.at/horxZ

33. come on India
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34. Closing ceremony 2020.
➢ Due to current pandemic the finals of 2019-2020 season was played
behind closed doors.
➢ ATK won the Finals and made a record by winning ISL trophy 3 times.
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Click on the image for video.

35. Bibliography/ List of References
• Indian Super League – Wikipedia
• Indian Super League (ISL) 2019-20: Teams, Preview and Fixtures
• Reliance ISL | Sports Branding, Communication Design | Elephant
Design+Strategy, India — Elephant Design
• Ad Analytics: How popular football league ISL impacted Indian
markets
• ISL heralds 'birth of a footballing nation' | Advertising |
Campaign India
• YouTube
• Exclusive: ISL 2020-21 to have new structure to comply with AFC
Norms
• https://www.sportskeeda.com/
• https://www.livemint.com/sports/football-news/how-are-isl-
clubs-faring-off-the-field-11571292069466.html
• http://www.mca.gov.in/mcafoportal/checkFilingStatus.do
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36. Thank you.
Email- eshanpatel98@gmail.comFor any questions/queries