Find the elements of social media marketing, that helps companies to grow their business over the internet.

1. AShortLectureSeries
PIXIBIT
The
Social
Media
Marketing

2. THE OUTLINE
DEFINATION
Using social media platforms to promote any
product or services is known as social media
marketing.

3. Platforms
Introduction
The platforms that are used to promote company
and services.

4. Social Media
Networking Websites
These are the virtual community that
allows consumers to express their
needs, wants and values, online.
Examples - Facebook, Instagram,
Pinterest, etc.
CateringNeedsby
Makingcommunity

5. BILLION PEOPLE USE MOBILE
PHONE WORLDWIDE.
5.7
StudiesShow

6. Strategies
DEVELOPING YOUR UNIQUE
ABILITIES
Pixibit

7. PIXIBIT
An amazing platform to hear customer
perspectives.
logs, content communities, and forums are
platforms where individuals share their
reviews and recommendations of brands,
products, and services. Businesses are able to
tap and analyze the customer voices and
feedback generated in social media for
marketing purposes.

8. Social media can be used not only
as public relations & direct
marketing technique but also as
communication channels
targeting very specific consumers
with social media influencers and
social media personalities and as
effective customer engagement
tools

9. Engagement
Traditional media such as tv is provided only by one way
communication. Where social media helps us by providing two ways of
engagement with the audience.

10. DIGITALCONTENT
FIRSTLY
proactive, regular posting of new online
content. This can be seen through digital
photos, digital videos, text, and
conversations

11. COMMUNICATION
SECONDLY
Maintaining reactive conversations with
social media users responding to those who
reach out to your social media profiles
through commenting or messaging

12. Small businesses also use social networking sites to
develop their own market research on new products
and services. By encouraging their customers to give
feedback on new product ideas, businesses can gain
valuable insights on whether a product may be
accepted by their target market enough to merit full
production, or not. In addition, customers will feel the
company has engaged them in the process of co-
creation—the process in which the business uses
customer feedback to create or modify a product or
service the filling a need of the target market. Such
feedback can present in various forms, such as surveys,
contests, polls, etc.
Campaigns

13. TWITTER
Allows to promote company products
by tweets is a very short sentence,with
140 character.
FACEBOOK
The pages allow companies to provide videos
videos, photos, longer descriptions, and
testimonials where followers can comment on
the product pages for others to see
INSTAGRAM
Instagram has been proved itself a powerful
platform for marketers to reach their customers
and prospects through sharing pictures and
brief messages. According to a study by
Simply Measured, 71% of the world's largest
brands are now into Instagram by making their
own marketing channel.
BOOKMARK
Websites such as Delicious, Digg, Slashdot,
Diigo, Stumbleupon, and Reddit are renowned
social bookmarking sites used in social media
promotion.
PURPOSESAND
TACTICS

14. Analytics
WEB SITE
REPORTS
tracking the volume of visits,
leads, and customers to a
website from the individual
social channel.
RETURN ON
INVESTMENT
DATA
ROI can be measured by
comparing marketing analytic
value to contact database and
connect marketing efforts
directly to sales activity.
REACH AND
VIRALITY
an effective SMM cannot be
measured by a large audience
but rather by vigorous
audience activity such as social
shares, re-tweets etc.
Metrics

15. MAILING ADDRESS
BJ 101, BJ Block, Sector II, Salt Lake City, Kolkata, West Bengal 700091
EMAIL ADDRESS
contact@pixibit.net
PHONE NUMBER
Mobile: +919831008911
Contact Us
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