2. When picking a shape for you logo, you must think
of what audiences you are looking to target as well
as what emotions and feeling you want to convey in
your logo.
The meaning of shapes have originated from universal
associations with nature, man-made objects, icon, and symbols.
Shapes have just as a strong impact on the portrayal of a logo as
colors and typography.
3. Familiarity, turst order,
peace, uniformity
One of the most common shapes
used for logo design, squares and
rectangles lend a sense of stability
and formality.
SQUARE
4. Power, science, religion,
masculine attribute
Because triangles have a peak, they
can symbolize greatness or
superiority giving the impression
of striving for greatness.
TRIANGLE
5. Community, friendship,
love, attention, protection
Circles have no beginning of end,
which shows how a logo can
represent cycles, completeness,
eternity, and timelessness.
CIRLCE