In this issue of, The 10 Most Inspiring Business Leaders Making a Difference, we have shortlisted Sezer Ozmutlu, the CFO of Hitit Computer Services as one of the inspiring leaders of 2022. Established in 1994

1. www.primeview.co
April 2022
Sezer
Ozmutlu
Chief Financial Officer | Hi�t
Most
2
0
2
2
Making A Difference
THE

4. Editors Note
It’s
All About
Leadership!
Who do we call an inspiring business
leader? Is he/she the one, who has all the
needed knowledge or who has the required
sources to run a business? I believe that leading a
business needs self-belief, courage, perseverance,
and competence. Being a business leader, one needs
to cross the line to bring. Develop, or create
something out of the box despite all the odds and
impossibilities. There are many examples of,
business leaders who have failed multiple times, but
they never gave up on their dreams and made a
fortune from nothing.
Quality leadership skill is one of the most essential
traits for any leader to lead an organization
effectively. To be an inspiring business leader, one
has to bring innovative ideas to the table and
systematically implement them. Innovation, skills,
leadership, utilizing all the available talents, skills,
and proper understanding of technology and its
potential are, some of the key characteristics of an
inspiring business leader. A business leader tries his
best to transform the available opportunities into
sustainable success. Leaders who inspire others to
be business leaders believe in practical results
rather than getting caught up with wishful thinking.
Most leaders understand the market well they
recognize the needs and the potential opportunities
earlier than others. They often implement their
creative and innovative ideas to create a solution;
that solves customers' needs effectively. To be an
inspiring leader, one must possess common sense,
confidence, honesty, and humility.
Every business leader’s journey is awe-inspiring in
their way. However, it is important for us to look at
the idea, reason, or motivation that inspired and
helped them achieve feats as no one could imagine.
These leadership stories are a beacon for them, who
are willing to change and have the capability to
transform their ideas into something new. To bring
those inspiring leadership stories into light, we have
successfully curated a list of “The 10 Most Inspiring
Business Leaders Making a Difference in 2022”,
who are slowly revolutionizing customer standards
and business concepts.
So, delve into inspiring stories and lessons from the
most inspiring business leaders who are making a
difference, in 2022.
Let’s Read !

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6. COVER
STORY
Sezer Ozmutlu
Changing the
World of Aviation for Better
ARTICLES
Farrah Smith Pedro Barasnevicius
Quagliato
18 32
08

7. CONTENTS
Stephen Roche
Helping Organiza�ons
Succeed
Lane Mendelsohn
Vantagepoint a.I., The world’s 1st company
to give independent traders the
Power of ar�ficial intelligence
for their computers.
Mark Kidd
Enabling Businesses
to perform Be�er
28
22
14

8. Cover Story
Sezer Ozmutlu
Hitit | Chief Financial Officer

9. Sezer Ozmutlu
Hitit | Chief Financial Officer
Victory is for those who can say
‘Victory is mine.’ Success is for
those who can begin saying ‘I
will succeed’ and say ‘I have
succeeded’ in the end.
“
“ - Mustafa Kemal Ataturk
09 09

10. The 10 Most Inspiring Business Leaders Making a Difference, 2022
Changing the
World of
Avia�on for
Be�er
I
n this issue of, The 10 Most Inspiring Business
Leaders Making a Difference, we have
shortlisted Sezer Ozmutlu, the CFO of Hitit
Computer Services as one of the inspiring leaders of
2022. Established in 1994, Hitit is considered one of
the largest airlines, and travel IT solutions providers,
in the world. Hitit is a one-stop-shop for Software as
a Service new generation airline IT solutions with
modules geared towards every part of an airline’s
business lifecycle. The firm currently serves more
than 50 airline companies and travel partners across
Europe, Africa, Asia, the Middle East, North, and
Latin America. With a strong team of consultants and
an ever-changing progressive vision, Hitit is an
industry leader in seamless integration,
high-performance implementation, and customer
support. With multiple sales and distribution channel
support and unlimited ancillary capabilities, Hitit’s
solutions and services provide airlines the ability to
maximize profit and minimize costs. Having
completed the public offering of 27.6% of its shares,
Hitit has been publicly trading on Borsa Istanbul
since March 3rd, 2022.
The Goal-Oriented Leader
“It is a great pleasure for me to be ranked in
the category of leaders who make a difference. I
have been working in the aviation industry for
30 years and we recently had a very
challenging period for our industry due to the
pandemic. Getting through these tough times
successfully and being one of the leaders that
helped the company grow during this period is
very meaningful for my professional life. It
makes me very proud to be rewarded for this
situation.”- says Sezer.
Sezer’s professional life has been spent in the
aviation industry and aviation has become a
great passion for her. Before working at Hitit,
Sezer worked for one of Turkey's largest airline
companies for 23 years. She worked in many
different roles at Pegasus. Sezer has made a
significant contribution to the transformation of
a newly established airline into one of the most
well-known airlines in the world. Finance is a
very complex field, but Aviation finance is one
of the most challenging sub-sectors of the
business world. With over 30 years of
experience in the airline business, Sezer is very
much involved in preventing revenue losses
through effective operational processes and
innovative initiatives in close coordination with
the commercial and operational divisions. As
Sezer is a person who loves challenges, she
could not leave aviation. After Pegasus, she
switched to the field of aviation technologies
with the title of CFO.
Providing Best Services
Hitit’s brand “Crane” offers a
comprehensive suite that serves flag
carriers, low-cost and hybrid airlines, as
Sezer holds a BA degree in economics and an MA in
international relations from Istanbul University. After
completing her education, Sezer began her career in
1992 at Pegasus Airlines as an Assistant Revenue
Control Manager. In 2007, she was appointed as the
Manager of Revenue Control and became the
Director of Revenue Control in 2012. On 1st
June 2015, Sezer was appointed as the CFO of
Hitit Computer Systems. Sezer is a CPA and
she also has the IATA diploma in the field of
Revenue Accounting Control.
COVER STORY 10
The 10 Most Inspiring Business Leaders Making a Difference, 2022

11. Leadership and Teamwork
Sezer is managing a finance team of 8 people at
Hitit. In addition to finance, her area of
responsibility also covers accounting, budgeting,
and the procurement processes.
For this reason, Sezer carries out critical
operations of the company together with her
team. Hitit is a very big company in terms of its
work and is currently considered one of the
largest aviation technology companies globally.
The entire team of Hitit achieves great success
with relatively small teams. Each member of
Sezer’s team has the required education and
experience to be part of the team such as being a
CPA, having expertise in IFRS audit and
reporting, etc. Without Sezer’s teams’ support,
Hitit would not have been able to carry out the
finance, accounting, and purchasing processes so
successfully.
Most of Sezer’s professional life has been spent
in a managerial position. She has managed
different teams. After 30 years, she has
understood that it is essential to give your team
confidence and show that you believe in them.
Apart from that, it is very important for teams to
love each other, and spend time together outside
of work. Sezer takes her team out and she even
As a result of this management style, Sezer
would like to point out that the turnover number
in the departments she manages has always been
low.
Current Landscape
Hitit has experienced immense challenges at both
the individual and corporate levels, but the
company has learned that every challenge leaves
both difficult and positive impressions. While
feeling the importance of solidarity once again,
Sezer and her team have witnessed how
technology is an indispensable saviour. Sezer
believes the aviation industry will continue to
develop with the help of technology and as the
pandemic lessens. The industry will soon see
rapid growth towards normalization. Aviation
technology companies like Hitit are of great
importance. Now, digitization in aviation has
reached an irreversible point, and with the
increase in digitalization, the aviation industry
will reach new heights.
Hitit’s IPO process started in the second half of
2021 and successfully concluded in March 2022.
Finance departments have a massive burden
during the public offering process. Together with
Sezer’s entire team, they worked day and night
for about six months. Sezer and her team went
through processes where they were exhausted,
had little spare time for their families, did not
take a vacation, and worked even while they
were sick, voluntarily. To do her best in such a
difficult time, Sezer constantly had to motivate
her team.
well as ground-handling agencies. The
firm’s solutions and services provide its
partners in the aviation industry with
state-of-the-art technology for passenger
services, operations, accounting,
merchandising, travel solutions, and cargo.
Sezer and her team, provide all their
partners, regardless of their size or
business model, whether an ambitious
low-cost start-up or an established
full-service carrier looking to modernize,
with the right tools to achieve their goals
today and tomorrow.
goes on vacation with them.
COVER STORY 11

14. HELPING
ORGANIZATIONS
SUCCEED
with the intent of helping those in crisis
mode, Cloud Services Solutions, Inc.’s
mission is to help companies manage
the ERP purchasing process from cradle to grave.
Cloud Services Solutions provides global advisory
services for clients to measurably improve the
performance efficiency of their ERP ecosystem.
It serves the global market with offices in the
Americas, Europe, Asia, and Latin America.
Utilizing cost-effective ERP application solutions,
and strategic consulting services, Cloud Services
Solutions, Inc.’s clients improve their performance
and processes and increase efficiencies. This
includes higher education, government agencies,
and commercial clients.
Stephen Roche, the CEO of the organization often
says, “We sat in your seat. We are former Directors,
CIOs, CHROs at global Fortune 500 companies.
We understand the frustrations; blown budgets,
project-stalls, understaffed and overworked.”
Under Stephen’s leadership, the organization’s goal
is to remove all the guesswork within ERP Cloud
Systems by providing an ecosystem that improves
all aspects of any business organization. Stephen
and his colleagues ultimately cut down on the time
involved in the investigation, selection, and
implementation process by dealing only with
vendors that fit their clients’ needs. In addition, the
firm advocates for its clients, through vendor sales
and negotiations allowing them to save thousands
of dollars.
Providing Cloud ERP for Every Need
Stephen and his team provide Cloud ERP for
essentially every area of need including financials,
human capital, implementation and/or upgrade, and
management and planning. From start to finish,
Stephen’s company handles the selection of
vendors, the facilitation and implementation of
clients’ ecosystem, and any necessary training to
ensure they understand the ins and outs of the new
Cloud ERP.
With the Vendor Assessment Matrix, the firm
successfully removes emotions from the vendor
selection process. Its experience has taught it that
when selections are made based on facts, not
emotions, clients save both time and money. The
company's product-agnostic approach enables it to
help its clients select the correct products for their
unique needs.
After 20+ years of experience on ERP
projects costing $5M+, Cloud Services
Solutions’ trusted experts have developed
10-steps that companies need to follow to
have a successful ERP rollout. The
company’s proven system for integration of

15. 14 14
The 10 Most Inspiring Business Leaders Making a Difference, 2022

16. your needed ERP cloud solution is time-
tested and optimized to save you time and
money.
Serving Clients Proactively
Cloud Services Solutions serves a variety of clients
across the globe including the Americas, Europe,
Asia, and Latin America. The firm’s international
team of ERP experts enables it to meet the needs of
the clients in both a proactive and comprehensive
manner.
Stephen believes clients choose to work with Cloud
Services Solutions because it takes a holistic
approach to human capital management. Stephen
and his colleagues help their clients walk through
the entire process, from choosing the right software
to selecting the best implementation partner. This
level of service and expertise translates into cost
and time savings for the clients of Cloud Services
Solutions.
When the Pandemic Happened
One of the biggest challenges Stephen, and his team
have faced, over the last few years, has been the
worldwide pandemic, which has touched almost
every aspect of not only their business but
commerce on a global scale. While it’s been
challenging to navigate the restrictions, Stephen has
found, that Cloud Services Solutions’ business; and
its team, are very resilient, and has adapted to the
changes well.
Another unforeseen challenge the firm is closely
monitoring is what people are calling the “mass
resignation”. For what many find to be a complete
mystery, people are resigning from their positions
in high numbers. And it’s not just a select group of
people. It’s people from many different industries
with different levels of seniority. While Cloud
Services Solutions has not faced this challenge
internally yet, the company leadership is
proactively keeping their eyes on the phenomenon.
A Good Team is Key
Cloud Services Solutions’ team is essential to the
success, of itself and the client outcomes. When
Stephen looks for new candidates to join his team,
he requires at least 10 years of global experience.
And with offices across the world, Stephen’s
international team can serve a variety of cultures.
While competitors might find this challenging,
Cloud Services Solutions find that its international
presence and attention to detail from a cultural
perspective give the company a competitive
advantage.
Daily, the firm utilizes the talents of its staff to be
the best possible advisory experts and client
advocates possible. Stephen likes to think of Cloud
Services Solutions as an insurance policy for its
clients and when recruiting, he desires to build his
team with the best and brightest individuals who
bring experience and excitement to the fast-paced
company.
Future Roadmap
Looking forward, one of Stephen’s primary points
of focus this year is expansion into the European
and APAC regions. As the pandemic is slowly
receding, he and his team have seen many projects
that were put on hold, start to resurface. So, they
have begun re-engaging with clients and talking
about resuming their projects.
15 15

19. - Director
- Director
18 18

20. steps forward does not have to be negative. Within
those movements, there is still progress. The journey
to success is rarely linear, so I believe it’s the individ-
uals who know how to overcome roadblocks,
setbacks, failure, and rejection that reach their highest
potential and live the most fulfilling lives.
When I am rejected or hear “no,” I take time to look
at the resilience of successful people I know and
admire for inspiration. In my current role, I have been
fortunate to meet many influential and successful
people. One of the individuals I enjoy working with
the most is billionaire John Paul DeJoria. Something
he says that has always resonated with me is that one
of the keys to success is being prepared for rejection.
“Throughout your career, you are going to run across
rejection. You will knock on doors, and many will
close on you. To be successful, you must remain as
confident and enthusiastic on door No. 59 as you
were on door No. 1. If you realize this is going to
happen, the rejection won’t hit you so hard. It will
help you be resilient!” - John Paul DeJoria
Despite now being a multi-billionaire, John Paul’s
route to success didn’t unfold in the streamlined way
that most people probably expect. The co-founder of
John Paul Mitchell Systems and founder of Patron
Tequila had to work incredibly hard to get to where
he is today. He lived an impoverished childhood,
ended up homeless on two separate occasions as a
young adult, and even spent time working as a
door-to-door salesman and a janitor. It may be hard to
believe, but one of the most profitable haircare com-
panies in the world, started out being peddled from
the trunk of John Paul’s car.
John Paul DeJoria firmly believes that every ‘no’
allows you the opportunity to mold yourself into a
success. When you utilize every experience as a
lesson for growth, unearth a sharper and more resil-
ient version of yourself.
There are countless examples of iconic people who
have achieved success by facing their failings and
using them to harness determination and reach the top
of their field.
W
e often use the phrase “two steps forward,
one step back” to depict the process of
failure. But taking a step back after two
3. Steven Spielberg
“Failure is inevitable. Success is elusive.” - Steven
Spielberg
After being rejected twice by the University of South-
ern California’s School of Cinematic Arts, Spielberg
persisted on which resulted in him winning three
Academy Awards and grossing more than $9 billion
from the film industry.
4. Oprah Winfrey
“There is no such thing as failure. Failure is just life
trying to move us in another direction.”- Oprah
Winfrey
After being fired from her first TV job as an anchor in
Baltimore, Oprah is now one of the most recognized
TV personalities in the world, a multi-billionaire
thanks to hosting one of the most successful talk
shows of all time, and now even owns her own TV
channel.
5. J.K Rowling
“It is impossible to live without failing at something,
unless you live so cautiously that you might as well
not lived at all - in which case, you fail by default.” -
J.K Rowling
Originally written as an escape from her depression,
financial woes, and struggling as a single mother,
Harry Potter was rejected countless times until one
publisher decided to take a chance on her vision. J.K
Rowling turned her initial story into a seven-book
world-renowned series, which resulted in correspond-
ing blockbuster movies and made her one of the
wealthiest people in Britain.
8. Arianna Huffington
“Failure is not the opposite of success; it’s part of
success.” - Arianna Huffington
After her second book was rejected a colossal 36
times before publication, Arianna Huffington went on
to build The Huffington Post empire and write multi-
ple New York Times Best Sellers.
19 19

21. 9. Steve Jobs
“I didn’t see it then, but it turned out that getting fired
from Apple was the best thing that could have ever
happened to me. The heaviness of being successful
was replaced by the lightness of being a beginner
again, less sure about everything. It freed me to enter
one of the most creative periods of my life.” -
Steve Jobs
Contrary to the above examples, Steve Jobs started
out incredibly successful in his 20’s when Apple
evolved into a lucrative technology enterprise. How-
ever, when he was 30, the board of directors decided
to fire him from his own company.
Undeterred, Steve Jobs founded a new company,
NeXT, which Apple eventually acquired. Once back
within the realms of Apple HQ, Jobs demonstrated his
capacity for greatness by reinventing the company’s
image and taking the Apple brand to new heights.
He co-created the Macintosh, iPod, iPhone, and iPad
before sadly dying at age 56 with a reported net worth
of $7 billion and being hailed as one of the most
influential business people of our time.
10. Bill Gates
“It’s fine to celebrate success but it is more important
to heed the lessons of failure.” - Bill Gates
After dropping out of the highly acclaimed Harvard
University, Bill Gates launched his first company
Traf-O-Data, which ended in a colossal failure.
Undeterred, a few years later, he began Microsoft
and, as they say, the rest is history.
Bill Gates is now one of the wealthiest and most
successful individuals in the business world.
I am the Director of Fundraising for one of the most
successful ocean conservation organizations globally,
and my view of the word “no” helps me raise more
money. Contrary to popular belief, “no” should be
viewed as the start of the negotiation, not the end of
it. You can turn a negative into a positive if you use
their resistance as an opportunity to slow down,
analyze the situation, and determine what they really
want. This will highlight the real issues and redirect
the conversation as needed. Often, the individuals
who say no at first ultimately provide a higher level
of support because we were able to align their specific
passion and desire for change with a direct mission
we have for protecting the ocean.
“Every no gets me closer to a yes.” - Mark Cuban
By being prepared for rejection and using your deter-
mination to face those adversities head-on, you will
set yourself up for a more assured road to success.
Failure isn’t and shouldn’t spell the end – it is an
opportunity to reevaluate, reassess, and return wiser,
stronger, and better positioned for your eventual
success.
20 20

23. Cover Story
22 22

24. www.vantagepointsoftware.com

25. LANE
MENDELSOHN
President of Vantagepoint ai, LLC.
23 23

26. he Prime View magazine is pleased to pres-
ent a trailblazer in the FINTECH industry;
founded by Louis Mendelsohn, this remark-
able company is Vantagepoint A.I.
Founded in 1979, Vantagepoint A.I. was the first com-
pany in the world to offer traders the power of artificial
intelligence for their home computers. Louis Mendel-
sohn has been dedicated to levelling the playing field
for independent traders, helping them to control their
own destinies, and creating the freedom of life lived on
one’s own terms. Their patented, predictive technical
analysis forecasts and patented Global Intermarket
Analysis help traders in over 160 countries trade
smarter and be their own trading guru. They no longer
need someone to send them trade signals, they aren’t
reacting to the headlines, they aren’t getting caught in
trades for too long or missing out on prime opportuni-
ties because they are hobbled by lagging data.
A Family Commitment to Excellence
Lane Mendelsohn, Louis Mendelsohn’s son, has taken
the role of President of Vantagepoint A.I. He is
recognized expert in his own right in the financial
space and has continued to grow the company his
father founded. Lane has been involved in the world
of trading since childhood, he was passionate about
the markets from the time he could read and has been
actively involved in the company since he was a child.
Lane has worked in every aspect of the company and
today leads with a comprehensive understanding of
controlled growth, superior customer care, and a
company culture that maintains the core values of
teamwork, innovation, communication, passion,
purpose, positivity, integrity, and respect.
STRAIGHT FROM PRESIDENT’S DESK
This story begins with Lane Mendelsohn’s father,
Louis Mendelsohn. He was the first person to intro-
duce strategy backtesting to the financial markets. He
created the FinTech industry with the release of the
first version of his software.
“As a child I was at his side, formatting the big floppy
discs for traders to use on their home computers (most
of which did not have a hard drive!) at a time when
very few people actually had a “microcomputer.”
Over the years, I held every position in the company
related to sales and marketing. I built our first web-
site. I also become a Charted Technician through
CMT at 13 years old. That was a huge accomplish-
ment and has been part of my success over the years. I
was fascinated by the financial markets and I continue
to be – I’m always working to improve my own knowl-
edge and carry that innovation into our company so we
can use it for the good of traders around the world.”
“My father took an early interest in Artificial Intelli-
gence and how it could be used to automate repetitive
tasks, he wanted people to have more time for what
matters to them and for innovation. Today, our compa-
ny provides patented, predictive market forecasts
created by using artificial intelligence to traders
around the world. I’m very proud of that. Our predic-
tive forecasts reliably help traders anticipate market
movements up to 3 days in advance with up to 87.4%
accuracy. We’ve been training our neural networks for
over 30 years and our forecasts just continue to grow
in accuracy. We safeguard our traders by ensuring
that we can forecast a market with a minimum of 70%
accuracy before it is incorporated into our software;
each year we are adding more and more markets as the
machines are learning faster. Our software is perform-
ing valuable analytic functions for our traders so they
can trade with calm, assured confidence even when the
Cover Story
T
24 24
The 10 Most Inspiring Business Leaders Making a Difference, 2022

27. markets are extremely volatile.
Since my father stepped back from the daily operations
of the company, I have been leading our team with a
focus on our growth, product improvements and new
capabilities for our traders. We are dedicated to grow-
ing our family of traders and our team without ever
sacrificing the quality and customer care we are
known for”, explained Lane Mendelsohn.
THE INNOVATIVE TEAM AT VANTAGEPOINT
The team at Vantagepoint is exceptional and Mendel-
sohn works hard to support them in all they do includ-
ing driving Vantagepoint’s unique company culture.
The team is fiercely dedicated to their core values
which guide every decision they make and every
action they take. The team is all-in on Teamwork,
Innovation, Passion, Purpose, Positivity, Communica-
tion, Respect, and Integrity. As a natural extension of
those core values, the team is also dedicated to giving
back to their community. Vantagepoint A.I. regularly
donates a portion of its profits to Shriners Hospitals for
Children, The Children’s Cancer Center, and many
small, local charities that are often overlooked by large
corporate giving programs.
COPING WITH TODAY’S “NEW MARKETS”
AND STRATEGIZING FOR THE FUTURE
The financial markets are very volatile right now;
anyone trading in the financial markets will acknowl-
edge it’s been quite a rollercoaster. Independent trad-
ers are being pushed and pulled not only by the ups and
downs of the market but also by a huge disparity of
opinions about what’s next. VantagePoint software
gives traders the power of artificial intelligence with a
predictive moving average. Traders have the tools at
their fingertips to get off the rollercoaster and start
looking at the markets from a data-driven predictive
perspective. VantagePoint also helps traders find
hidden opportunities in the markets with their Global
Intermarket Analysis and their IntelliScan feature. But
probably the greatest protection their software can
offer any kind of trader is their predictive market high
and low each day. Traders can trade more confidently
when they see where to set their stops, what the
momentum looks like, and how strong the trend is that
they’re trading. Most VantagePoint traders say they
can’t imagine trading without that edge!
THE TOUGHEST DECISION MADE
We asked Lane what the toughest decision is that he’s
had to make along the way. He said, “Like most people
running a company, the pandemic forced us to take a
whole new approach to the business. Vantagepoint
had a very vibrant in-office culture. It was tough on
everyone when we had to deploy our team to work from
home. Since then, we’ve worked to find new ways to
hold the fabric of culture together while we’re physi-
cally apart. It’s worked really well and I credit my
leadership team for their flexibility and innovation.
Because the team has been able to adapt so well, I’ve
made the difficult decision to maintain a remote work-
ing model. I do miss some of the excitement of our
daily office atmosphere but I also want to ensure my
team is safe, healthy, and protected. It was a difficult
choice but truly the best one for taking care of my
Vantagepoint family.”
WHAT’S ON THE VANTAGEPOINT HORIZON
Vantagepoint is known for its high-calibre customer
care. The company has been growing quickly but with
great care. Lane and his father both believe in a
controlled growth model. This mindful approach to
growth is a contributing factor to why Vantagepoint
has been around for over 40 years and maintains an A+
Better Business Bureau rating. “Yes, we’ll continue to
25 25

28. grow, expand, innovate and bring even more function-
ality to our traders,” says Lane, “but we are fiercely
committed to ensuring our growth includes being able
to provide the services, training, and level of support
we believe is required of us and that our traders
deserve!” That said, they are looking for all-stars to
join the team on a regular basis and they will continue
to expand – always with the utmost care.
GIVING BACK MEANS MORE THAN WRIT-
ING A CHECK
As mentioned before, Vantagepoint A.I. regularly
donates a portion of their revenue to Shriners Hospitals
for Children and The Children’s Cancer Center. But
there’s more to their philanthropy! The team involves
their patient ambassadors in their Vantagepoint family
too – they join into their events, fun contests, and quar-
terly meetings. The team also supports local food
banks, homeless shelters, veterans’ programs, and
other local charities where they know they can make a
difference in people’s lives in their community.
“For businesses in the fintech space that are
looking to establish themselves and offer a
service to people, my first advice is to help
make your customers’lives easier. Give people
something that is useful, practical, and helpful.
In the world of software, you can design all
kinds of shiny widgets and cool interfaces, but
at the end of the day does it make people’s lives
better? It’s also important to have integrity in
business; we hear so many horror stories from
traders and we work to do our best to take good
care of our customers - we call them our
Vantagepoint family, and we mean it. Our
customers’ success with our software is our
true measure of our own success!” shared
Lane Mendelsohn. “Our third generation of
family leadership is already in training. My
girls (12 and 8) understand how important our
traders are, how vital our team is, and what
principles we are dedicated to in our business.
I can’t wait to see what innovations they bring
to our company!”
26 26

30. Safe365 | Co-Founder Director
I
t’s a real honour to be selected by Prime View
as a business leader making a difference in
2022. The reality is there are thousands of
business leaders out there making a difference
every day who are highly motivated to do inspiring
things in their community or society, so I am proud
to be asked to share some of my insights.
The Safe365 story has been driven by wanting to
make a difference. Internationally the data on the
level of workplace safety and associated harm is
quite staggering. We could see that results weren’t
improving, mostly because standard approaches
weren’t changing either. The Safe365 journey has
been about wanting to disrupt the norm and reset
expectations on what great safety could look like
using technology as an enabler and removing barriers
to creating safer workplaces around the world.
28 28
The 10 Most Inspiring Business Leaders Making a Difference, 2022

31. This philosophy is very much engrained in the
Safe365 vision and values. Everyone in the team is
passionate about making a significant social impact
in the community through reducing harm in the
workplace. Better decisions on workplace safety
culture and performance can only be made with
better insights. The road to improvement starts with
those insights about what the key strengths and
weaknesses are and what needs to be done to
improve outcomes.
Safe365 is essentially a safety ecosystem for
businesses, allowing them to have everything at
their fingertips with resources to improve their
safety using mobile-friendly technology. The
insights generated on health and safety
performance and the ability for businesses to
benchmark themselves over time, and compare
themselves at a sector and a country level is a key
driver to propel positive change.
Transparency, engagement, assurance and
governance need to be woven into everything
relating to safety and risk management if it is to be
successful.
As a team we fundamentally understood that one of
the key barriers to creating safe workplaces was
poor information flows and engagement between
employers, employees, contractors and community.
Core to our proposition was to create a seamless,
intuitive experience for all workplace participants
so we could increase engagement and awareness,
making everyone part of the solution and not the
problem.
While it is incredibly gratifying to win three
international awards in the last 12 months, judged
by some of the leading safety, risk and tech experts
on the planet, the most gratifying aspect for us is
hearing from our clients globally that we are
making a difference to their safety performance.
After only six years in operation, we are fortunate to
have thousands of clients across every sector of the
economy in 40+ countries. Our clients are part of our
family, they have become our biggest champions and
sales channel, actively promoting Safe365 into their
networks.
Our client list ranges from Amazon right through to
small sporting organisations with 2-3 people. I am
extremely proud of the work we with do with
charities, giving them our product at cost price as
well as our efforts amidst the Covid-19 pandemic, in
making our product available free to organisations
during a really tough time. This was an easy decision
for our team and while we all had to work our butts
off to make this happen it was the right thing to do at
the time and truly aligned to our values.
A key philosophy for our business and a strong
mantra is ‘outside-in thinking’. Putting the customer
at the forefront of everything we do is critical to our
business success. I’m proud to say there is nothing
built in Safe365 that hasn’t come from our
customers. That’s because we are in the business of
solving their problems, not ours.
Personally I think it is incredibly conceited to think
you know what’s good for the market. Our approach
is guided by one of my favourite sayings ‘feedback is
the lifeblood of champions’. This applies to our
clients and staff, the need to have open conversations
about what is working, what is not and what needs to
be done differently. Having an agile mindset is
critical along with an environment where everyone
feels they can contribute. We give everyone the
license to provide feedback.
However, it has not always been plain sailing.
Creating change always has its detractors. Being
extremely disruptive means changing the paradigm.
In entering the market our biggest resistance came
from existing safety professionals worried that we
were going to ‘cut their lunch’. However, once they
Our number one goal is to have more workers
return home safely every day, but to do that,
businesses often need to change some deep seated
behaviours and create a culture where safety
becomes part and parcel of their everyday
organisational performance.
29 29

32. Creating and having the right team, with the right
values is critical. We have been very conscious of
getting the right skills and expertise in the business.
People who know their stuff in the disciplines they
excel in. They also need to be passionate about
safety and the difference we can make at a societal
level and take pride in what they are doing, with
loads of drive, energy, tenacity and resilience. They
all have these attributes in spades to the point that
several are now shareholders in the business,
investing their own money to join the journey on
another level. They are also having fun with
purpose, critical to business success!
Some parting observations: I personally think of
business as a team game. If you treat your
business like a sports team things will happen. You
need a vision for what outcome you are trying to
achieve, you need the right players with the right
skills, attitude and behaviours aligned to the
vision. You have to love your players as both
professionals and human beings and respect
diversity on all levels. Take the BS out of the
environment and enforce a ‘no poor-behaviour’
mantra as it can destroy your culture in a
heartbeat. At all times remain yourself and let
others be themselves, let them breathe and grow.
Authenticity is critical, your team and customers
can smell inauthenticity at 100 metres.
By all means be aware of your competition but
don’t be obsessed with them. Instead become
obsessed with your own game and the market you
serve. Iron out your weaknesses, adapt, change and
learn. Really get to understand the underlying
problem and the solutions that address it. Learn
from things that don’t go well - ‘it is only a failure
when you don’t learn from it and adapt’. Surround
yourself with people who are better than you,
remain agile, pivot in need and always listen, listen,
listen to your customers. You can’t be world class
with a closed mind.
There will always be challenges in business so
confront them. They only become a problem when
you don’t address them and find a solution.
I am excited about 2022 as it will see a return to
normal, albeit a new normal. Covid-19 has left an
indelible footprint. People are more digitally aware
and tech-savvy, having been forced to engage,
communicate and survive using technology. Great for
SaaS businesses like Safe365.
Boards, executive teams and businesses have a
greater awareness and appreciation of safety, health
and well-being. The latter will have even greater
importance especially as businesses adapt and
accept flexible workplaces, people working
remotely and the impact this has on developing safe
and endearing cultures and workplaces at home and
at work. 2022 promises to be an exciting year for
change.
understood that they could bundle our offering into
theirs to help them grow their own business while
improving safety outcomes for their clients, their
position changed. We now have premium partners
across multiple countries.
30 30

34. Founded in 2014 in Campinas, State of São Paulo,
during the wave of foreign investments in Brazil
leveraged by the 2014 World Cup and the 2016
Olympic Games, both hosted in Brazil, Quagliato
Advogados, from the beginning, had an
international vocation focused on serving foreign
companies interested in doing business in Brazil.
The firm provides comprehensive legal support for
foreign companies in multiple sectors, from before
the moment of incorporation (with strategic
guidance on the place of incorporation, corporate
structure, possible associations with local
companies, etc.) until the company is fully
operational in Brazilian territory.
The firm provides full legal service in the most
diverse and varied areas of law, having as
fundamental principles:
The resolution of legal issues in Brazil in a
highly specialized way;
Understanding customers' core business in
order to serve them in a customized way; and
Knowledge of the laws and regulations of the
countries where the customers are based in order
to guide them in a precise, clear, and transparent
way, considering the similarities and differences
of the legislations of the countries involved.
Quagliato Advogados recently received two awards
from the business news platform “The New World
Report”: “Leading International Law Firm
LATAM” (2020); and “Best International
Commercial Law Firm LATAM” (2021), which
was a recognition of its great international
vocation.
Currently, the firm serves companies based in more
than 10 different countries, located on 3 continents
(America, Europe and Asia).
About the Founding Partner - Pedro Quagliato
Enrolled in the São Paulo State Bar Association
(OAB/SP) and Rio de Janeiro State Bar Association
(OAB/RJ).
15 years acting as senior legal executive for
multinational companies such as Whirlpool, John
Deere, TeleTech Holdings and PPG Industries.
Led strategic projects such as the implementation of
a Whirlpool’s plant in Mexico (Monterrey), the
installation of a Whirlpool’s business unit in Russia
(Moscow) and the construction of a resin plant for
PPG in Brazil (Campinas).
Strong experience in Corporate Governance
(Anti-Trust, Anti-Money Laundering and
Anti-Corruption Laws).
Master in International Commercial Law (LL.M.) -
University of California, Davis.
Specialization Degree in Consumer Laws - Pontifícia
Universidade Católica de São Paulo.
International Executive MBA in Economy and
Corporate Law - Getulio Vargas Foundation.
Post MBA in Enterprise Intelligence at Getulio
Vargas Foundation.
Bachelor of Laws (LL.B.) - Universidade Paulista de
Campinas.
Fluent in English, Portuguese and Spanish.
1.
2.
3.
Quagliato Advogados
32 32

35. Pedro Barasnevicius Quagliato
Quagliato Advogados
33 33

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