ClassPass Company Preso- Prerana Shenoy

1. CLASSPASS
By: Prerana Shenoy

2. 2
Problem and Solution

3. Brooke the Boxer
Brooke is a 24 year old living in Chicago. She moved
straight from Ann Arbor, MI after graduating from
UMich and studying business. She is currently
working at a consulting firm and is still trying to find
her way around the huge city while balancing it with
work. She loves to stay active by taking kickboxing
classes when she was in Ann Arbor, but she is
struggling to find a class she likes in Chicago. At the
moment she just has a Planet Fitness membership to
get in her daily workout, but she wants something
more involved and fun. She wants to get back into
boxing classes, and maybe try a new class like barre.
3

4. Financials

5. Business Model
◎ Started as an online portal for fitness classes
◎ Introduced a subscription service
◎ Unlimited monthly membership jump-started
growth

6. History of ClassPass
◎ Payal Kadakia struggled to find dance classes
online
◎ Gave herself 14 days to think of a business idea
◎ Saw the need for an online portal to find fitness
classes

7. History of ClassPass
◎ Started as Classtivity but rebranded as Classpass
◎ Fritz Lanman becomes CEO, Payal Kadakia as
Chairman
◎ Grew from 2 cities to 35 cities

8. What’s Hot
◎ Wellness Experiences
◎ Online Fitness Classes
◎ Simple User Interface

9. Secret Sauce
◎ Geographical Flexibility
◎ Fitness Class Choice Flexibility
◎ Value for money

10. Competition
ClassPass FitReserve Google
Reserve
MyFitnessPal
Class Reservation
Portal
Online Classes
Wellness Experience
MindBody Interface

11. My Prediction
◎ ClassPass will continue to grow and succeed
◎ Risks with Mindbody partnership and
competitors
◎ Wellness experiences and online classes will
help them grow

12. Thank you!
References
◎ https://medium.com/@othmaner/an-in-depth-st
artup-analysis-is-classpass-the-next-unicorn-or-
the-next-bust-9c6f286b4f7b
◎ https://www.wellandgood.com/good-sweat/class
pass-worth-it-nyc/
◎ https://pitchbook.com/profiles/company/54710-
65
◎ https://en.wikipedia.org/wiki/ClassPass#History
◎ https://www.businessinsider.com/fitreserve-gett
ing-classpasss-angry-customers-2016-4