Kalinga Lancers Facebook Campaign Report

Www.preludedigital.com | 7381088846| pratik@preludelive.com

Facebook Campaign
11th Jan – 18th Feb 2014
www.facebook.com/thekalingalancers

About Kalinga Lancers
'Kalinga Lancers' is the 6th franchise to make its debut in the Hero
Hockey India League 2014.Kalinga Lancers (abbreviated as KL) is a
field hockey team based in Bhubaneswar, Odisha. It is promoted by
Odisha Sports Development and Promotion Company (OSDPC), jointly
owned by Odisha Industrial Infrastructure Development Corporation
(IDCO) and Mahanadi Coalfields Limited (MCL).
HEAD COACH : Terry Walsh
CHIEF MENTOR : Dillip Tirkey

Scope of Work
Building
Strategy
Implemen-
tation
Measures &
Reports
Campaign
Design

FACEBOOK Campaign Report
Kalinga Lancers

The official Page

Target Audience
Since KALINGA LANCERS is a Odisha based team the targeted
audience were mainly people living in Odisha , Odia’s living outside
Odisha , Hockey Enthusiasts , Away Match Cities .

Fans
Total No. Of Fans - 40,000 and counting

Reached
Our page and its posts have reached
8.3 Million people during the campaign

Competitor Engagement
Comparison
KALINGA LANCERS engagement
during the campaign was more
than the other HIL teams and also
the Official Page of Hockey India

Some Stats
Total fans
40000
Fan reached
95%
Impressions
8.2M
Posts
300
Comments
1.7K
Shares
850
Likes
16K

Fan Source
22%
20%
19%
40%
0% 10% 20% 30% 40% 50%
ads
like_story
mobile_ads
Other
Fan source
Fan source

Fan Reach
0
50000
100000
150000
200000
250000
Paid reach
Viral reach
Organic reach
Organic reach
33,085
Viral reach
726,250
Paid reach
363,479
of fanbase
95% of fanbase
2,096% of fanbase
1,049%

Page Visits
0
200
400
600
800
1000
1200
1400
0
500
1000
1500
2000
2500
3000
Unique daily page views
Daily page views
Daily visitors
28K
Page views
526

Fan Demographic
Male
91%
Female
9%
+
15%
58%
14% 2% 1%
0% 0%
2% 5%
1%
0% 0% 0% 0%
70%
60%
50%
40%
30%
20%
10%
0%
10%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Female
Male

INTERACTIONS
Our page and its posts have generated 233,799interactions

Points To Look Out
• Odisha had Highest viewership of HIL on Star Sports Source : Star Sports (
Kalinga Lancers was a Odisha based team )
•Online ticket promotion was well received by fans which resulted in the FULL
HOUSE at the kalinga stadium in all the matches
•More than 20 winners were announced since the beginning of the
tournament till the end.
•81%% of the fan-base are in the age group of 13-24 in the facebook page

Page Contents
A content (posts) category list was prepared the page
 Player Profiles
 Contests
 Fixtures
 Promotional Events & Activities
 Realtime Match Updates
 Exclusive Match Pictures ( 1st on Net )
 Fan Pictures

Player Info Posts

Contests
Contests varied from daily winners to
weekly and match based too.
The response was just fantastic , as we received
more that 100 entries each day

Contests

Contest Winners

Match Schedule/fixture
Posts

Match Schedules/Fixtures Post

Interaction & Reach

Promotional
Events/Activities
Posts

Promotional Activities

Launching Event Posts

Star Sports Photoshoot Post

Real-time match
updates

Real-time Match Updates

Real-time Updates

Match sentiment
( Victory & defeat posts)

Victory Moments

During Defeat- Motivational Posts

Highest Interaction Moments

post match

POST MATCH

Fan /crowd
posts

Crowd Posts

Other Posts

GLOSSARY
Reach
The number of people who have seen
any content associated with our Page
The proportion of Reached Users that have
engaged with our posts
= Engaged Users/Reached Users x100
Engaged Users
The number of people who engaged with
our Page and its content. Engagement
includes any click.
Consumers
The number of people sharing viral stories on
Facebook about your page. These stories include
liking, commenting on or sharing one of our Page
posts, amongst others interactions.
It also include becoming a Fan of our Page.
The number of engaged users who clicked
on any of our content without generating a
story.It happens when they click to view a
picture, watch a video or click on a link for
example.
People Talking About This
Engagement Rate

Virality
The proportion of Reached Users that have
generated viral visibility (=stories) with our
Posts
= PTAT/Reached Users x100
Virality Rate
The number of people who saw our
Page or one of its posts from a story
published by a friend.
GLOSSARY

We are a breed of wacky people with an addiction towards
'SOCIALMEDIA' . We are Prelude Digital , a digital media agency with a
flair for design & strategy. We walk into the office with a smile and walk
out with an even bigger smile! Don’t ask what happens while we’re in
here! ;)
We catch your target audience on the go with innovative, quirky &
some really exciting strategies which would thereby keep your
fans/Clients engaged, informed and raring for more. With our team of
maverick designers and digital Da Vincis, we create online destinations
that speak volumes for your brand.
About Us
Who We Are ?
How we do it ?

525/2/2014
THANK YOU 
We would love to meet you and explore opportunities together
Phone: Pratik :+91 7381088846
pratik@preludelive.com
www.preludedigital.com
@Prelude_Digital /PreludeDigital

Kalinga Lancers Facebook Campaign Report

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Editor's Notes