Pratiksha Misra has over 11 years of experience in digital marketing and analytics. She has worked with several large companies, including P&G and Capital One bank. She leads digital analytics and marketing implementation projects. Pratiksha also owns 5 websites and has a master's certificate in internet marketing and a specialization in digital marketing. She designs data solutions for business use cases like search, navigation, campaigns, and social media analysis. Pratiksha provides sample reports from tools like Google Analytics and has expertise in enhancing market control through strategies such as SEO, social media, and content optimization.

1. DIGITAL PORTFOLIO
PRATIKSHA MISRA

2. EVERY ACTION DRIVES YOU
CLOSER TO PREDICT YOUR
CUSTOMER’S REACTION.
Pratiksha Misra

3. WORK & EDUCATION
▸ 11 years of Digital Marketing & Analytics Experience.Started off with an online advertising firm in
Mumbai where I was introduced to the online business of domains and website
optimization.Eventually getting hands on expertise with Adobe Analytics(Omniture), Google
Analytics, Content Management for the P&G brand and The Fifth Third Bank in Cincinnati with
Possible World Wide.Currently leading the Digital Analytics and Marketing Implementation and
analysis projects at Capital One bank where we kicked off Adobe Analytics as an enterprise wide
analytics strategy.
▸ Have been a part of building Road Map, Strategy Plan , Analytics Demo Sessions , Webinars and
creating Marketing Proposals for acquisition of potential clients being part of Cognizant
Technology Solutions for the past 5 years as a part of their Data Intelligence Unit.
▸ Owner of 5 effective websites including personal and product specific sites which earns top most
SEO listings on the SERPS with over 2500 followers for my promotion page on Facebook for
“innocent thoughts”.
▸ Acquired Masters Certificate in Internet Marketing from USF and Digital Marketing Specialization
from University of Illinois at Urbana Champaign.

4. DESIGN & FORMULATING DATA FOR MULTIPLE BUSINESS USE CASES
▸ SEARCH
▸ NAVIGATION
▸ DISPLAY & CAMPAIGN ANALYSIS
▸ CONTENT EFFECTIVENESS
▸ USER INTERACTION FUNNELS
▸ GEOGRAPHIC & BEHAVIORAL PATTERNS
▸ TECHNOLOGY TRENDS
▸ CLICKSTREAM ANALYSIS
▸ SOCIAL MEDIA ANALYSIS

5. SEARCH
FEATURE
TERM
SUGGESTED TERM
SUGGESTED LINKS
SEARCH RESULTS
PAGE
LINK 1
LINK2
LINK3
LANDING PAGE
PRODUCT 1
PRODUCT 2
KPI’S
SEARCH TERMS WHICH
LEAD TO FINAL
CONVERSION ON THE
LANDING PAGE
WHICH FLOW WAS
MOST FAVORABLE TO
THE USER
BUSINESS REQUIREMENTS
SEARCH TRENDS
SEARCH EVENTS FUNNEL
SEARCH INTERACTIONS
SEARCH TO SUCCESS RATIO
ANALYTICS DESIGN
‣ - SEARCH TERM TO BE
POPULATING THROUGHOUT THE
FLOW WITH ASSOCIATES SEARCH
EVENTS.
‣ - CAPTURE INTERACTIONS
ASSOCIATED WITH SEARCH
‣

6. SAMPLE REPORTS
TOOL -GOOGLE ANALYTICS

10. ENHANCING MARKET CONTROL
▸ MARKET TRENDS & KEYWORD
ANALYSIS
▸ SEO & SEM
▸ BLOGGING & MICROBLOGGING
▸ CONTENT OPTIMIZATION
▸ LINK BUILDING
▸ SOCIAL MEDIA COVERAGE
▸ CAMPAIGN POSITIONING
▸ BRANDING STRATEGY

11. SOCIAL MEDIA
PRESENCE

13. THANK YOU