SlideShare a Scribd company logo
"79% of people say they're more likely to revisit or share a
mobile site if it is easy to use" ~Google
OPTIMIZE FOR MOBILE, VOICE AND SPEED
Submit sitemaps to Google Search Console and Bing
Webmaster Tools. Monitor analytis to keep improving goal
conversions.
IMPLEMENT WEBSITE TOOLS
On-Page Signals (Presence of NAP, keywords in titles, domain
authority, etc.) represent 26.03% of local organic search
ranking factors in 2018. ~Moz
OPTIMIZE FOR LOCAL SEARCH
"While over 60% of people expect brands to give consumers the
information they need when they need it, less than half of
them feel that brands are delivering." ~Google
HAVE AN ORGANIZED WEBSITE WITH USEFUL CONTENT01STEP
02STEP
03STEP
04STEP
5 STEPS
TO OPTIMIZE
YOUR LOCAL BUSINESS WEBSITE
26%
60%
Use social and offline marketing tactics to complement
existing strategy.
BALANCE PAID MARKETING WITH CONTENT MARKETING05STEP
79%
?

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5 Steps to Optimize Your Local Business Website

  • 1. "79% of people say they're more likely to revisit or share a mobile site if it is easy to use" ~Google OPTIMIZE FOR MOBILE, VOICE AND SPEED Submit sitemaps to Google Search Console and Bing Webmaster Tools. Monitor analytis to keep improving goal conversions. IMPLEMENT WEBSITE TOOLS On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) represent 26.03% of local organic search ranking factors in 2018. ~Moz OPTIMIZE FOR LOCAL SEARCH "While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering." ~Google HAVE AN ORGANIZED WEBSITE WITH USEFUL CONTENT01STEP 02STEP 03STEP 04STEP 5 STEPS TO OPTIMIZE YOUR LOCAL BUSINESS WEBSITE 26% 60% Use social and offline marketing tactics to complement existing strategy. BALANCE PAID MARKETING WITH CONTENT MARKETING05STEP 79% ?