The document discusses digital marketing predictions for 2014 from S2 Agency. It summarizes key trends from 2013 including growth in content marketing, mobile marketing, data gathering, infographics, and social media. Predictions for 2014 include a rise in graphic and audio content to accommodate less reading time. More data mining is expected to enhance customer experience and improve processes. New real-time communication methods are predicted to facilitate immediate consumer purchases. The document provides further details on these predictions and encourages contacting the agency for the remainder of the 2014 outlook.
4. IN 2013, WE SAW…
• The growth of content marketing
• An emphasis on mobile marketing
• An increase in data gathering and research
• An increase in infographic use
• Personalization in email marketing
• An increase in social media marketing across the board
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5. FOR 2014, WE EXPECT…
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6. 2014 WILL BRING:
• More graphic content
• More audio content
• More data mining
• New RTC methods
• Less advertising on Facebook for most marketers
Available in Part 2
of this presentation
• More interactions
when you email:
team@s2agency.co
• More personalization
m
• More LinkedIn networking, connections and business
building
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7. LET’S LOOK AT EACH OF THESE AREAS.
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8. MORE GRAPHIC CONTENT
WHY?
• Less time to read
• More information available everywhere
• Faster to “digest” graphic content
• Posts with graphics attract 3 times more
inbound links than plain text posts.
90% of information
transmitted to the
brain is visual, and
visuals are processed
60,000X faster in the
brain than text.
(Sources: 3M Corporation
and Zabisco)
(Source: SEOmoz)
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9. MORE AUDIO CONTENT
WHY?
EASIER TO
CREATE
MORE
CONTENT
RESOURCES
FOR
MARKETERS!
•
• Take a recording and release it as a
video, an MP3 audio file, a text
transcript of what you said and a copy
of the slides.
•
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My advice, especially if you are going to
create an information product, is
consider using the slide presentation
model.
This means you effectively create four
different content resources using all
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three mediums (audio, video, text).
10. MORE DATA MINING
WHY?
•
•
In 2013, 30% of companies had
deployed Big Data projects.
Big Data can help to:
• enhance the customer experience (54%
cited this as their driving motivation)
• improve process efficiency (42%)
• launch new products or business models
The problem for many of
these same enterprises is
that they struggle to
understand what Big Data is
all about, and how to make
it work.
Source: Matt Asay - ReadWrite
(39%).
Lesson Learned: Start Small Projects with Specific Goals
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11. NEW RTC METHODS
WHY?
•
RTC is becoming more and more important
as consumers utilize more choices in which
to make real-time purchases and real-time
purchase decisions.
•
In this context, the term "real-time" is
synonymous with "live.”
•
Example: a person scans a barcode for an
item at her favorite retail store. She price
compares with an app. A web rep from a
competitor pops up and says, “How about
a 15% immediate discount on that item?”
RTC = “REAL TIME
COMMUNICATIONS
”
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