Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. In any scenario, a content calendar should be a key piece of your organizational strategy. There's a reason major publishers use editorial calendars to plan content throughout the year.

1. Assignment of Content strategy
Pratap Zachariah Poovelil
SDM DEC&JAN 19 Batch

2. Apollo tyres
• Apollo Tyres designs, manufactures and distributes tires, tubes and
flaps for commercial vehicles.
• Industry Sector: Tyres & Rubber products
• Annual Revenue: $2.3B (2018)
• Sales ranking 1st in India & Global ranking 11th
• Major sales revenue is from India 69%,26% from Europe and 5% from
other geographies
Followers 6969Followers 939800 Subscribes 8200

3. Brand analysis
Internal factors Strengths Weakness
Wide product arrange Low presence in latest car models.
External factors Excellent geographic coverage
across Asian, European & African
market .
But still not enter the USA market .
Good financial position. Brand yet to establish itself like the
market leaders globally.
Good brand awareness about the
product.
Low presence in two /three
wheeler segment.

4. Objective to the brand
Brand pitching in USA
(Manchester United)
Brand awareness through
social media
Increasing followers in social
media
Online sales

5. Objective of campaign
Shout loud that
Manchester United
coming to USA for
friendly match with local
club sponsored by Apollo
tyres.

6. Campaign Name
Be “United”
In the states

7. # Hashtag
# Meet your Dream Team
Run time :-2 month
Online cars tyres buying in USA : 150,000,000 M
[The eligibility for obtaining a Learner's Licenses for a private motor
vehicle for a vehicle of 50 CC engine capacity and without any gear,
is 16 years (if the applicant's parents or guardians give their consent).
The minimum age to apply for a permanent licenses to drive a private
motor vehicle is 18 years.]

8. Buyer persona
• Primary 18-25 Age Car
users are 47,000,000 M
• Secondary 25-45 Age Car
users are 110,000,000 M

9. Buyer persona
Name :- Adam Matt
Gender:-Male
Age:-20
Place:-New Jersey
Occupation:-
Undergraduate/part time
job (Receptionist in Motel)
Income :- 1200$ monthly
Hobby:- Reading, Listing
Music, Movies, Plays Soccer.
Interested :- Bike riding,
Trekking and biggest fan of
Manchester united

10. Buyer persona
Name :- Martin Guptill
Gender:-Male
Age:-32
Place:-Texas
Occupation:- Business
Income :- 600000$ monthly
Hobby:- Reading, Listing Jazz
Music, loves Shopping
Interest:- Taking one nice
vacation a year to
established tourist
destination.

11. Sales Funnel
• Awareness through Social media.{Increase followers by 10%}
• Interest {Soccer}
• Desire {to see & meet players}
• Action{take part in completion eg posting video ,pictures, Ads of band
etc}

12. Content bucket

13. Content bucket
• DIYs (do it yourself)
• Did You Knows
• Instagram stories and Boomerangs
• Videos
• Games
• Blog
• Listicles

14. Facebook post and Instagram post and Snapchat post
Sponsor by Apollo tyres

15. Facebook & Instagram & Snapchat video
Band awareness

16. # Campaign in Facebook
• Header
• Make your Dream Team with
legendary players and manger
from Manchester united played
players
• Name your team and 1000
participants win T-shirt
• 2 months
• www.Dreamteam/apollocontest.
com

17. 10 weird things u do for ur dream team
• Picture of yourself and friends
• Video on Apollo tyres fan
page
• www.Apollotyres/manchester
unitedfanpage

18. Video
7 Greatest players of
Manchester United Sponsor
by Apollo tyres

19. Waiting finished
They R Arriving in Ur Home Town

20. Thank you