The slide contains information about business disruptions in India. It also has details about the current business and statistics regarding start-ups and reasons for their success.

1. Business Disruption In India
Presented By - Shruti Bal, Prajakta Shinde
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2. Introduction
What is Business Disruption?
• Minimum use of resources
• Threatens the existing business
• Causes economic shift
• Destabilizes the current trend
• Creates sustainable economic value
• Triggers Innovation
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3. An Opportunity Or Threat?
• Disruptor that unfreezes a stable industry
• To recognize potential market
• Microeconomic driver
• Technology
• Business Model
• Industry dynamics
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5. 5
Customer’s In India

6. 6
Disruptions Due To Technology In India

7. According To NASSCOM’s report
9 Indian start-ups
valued over $1bn
125% increase in
funding since 2014
123% increase over
2014 in active
investors
$2.5 – $2.7 mn-avg
valuation of Start-
ups
1,200 start-ups
were born in 2015
28 yrs is the avg
age of new
entrepreneurs
40% increase in no. of
Start-up Incubators &
Accelerators
80,000 – 85,000
directly employed by
Start-Ups
8 out of 10 VCs & PEs
operating in India are
foreign companies
2015- e-commerce
companies invested
$600 mn in ad &
marketing
No. 3 ranking in the
Global Start-up
Ecosystem, Also 9% of
the start-up founders
in India are females
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8. Reason for growth of Start-ups
• Risk taking abilities
• Favorable economic environment
• Availability of funds
• Vibrant ecosystem
• Improving financial system
• A failure in start-up is no more a failure
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Country No of start-ups
US 47,000-48,000
Great Britain 4,500-5000
India 4,200-4,000
Israel 3,900-4,100
China 3,300-3,500

9. Blue Ocean Strategy
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10. Disruptions In Indian Market -Examples
1. Nirma
• Stole the market of HUL’s Surf
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2. Ola cabs
• Started in Nov’2014
• Smartphone given to drivers
• App runs in English, Hindi and Kannada
• No need to negotiate

11. 3. Digital Disruption :
• e-Newspapers, e-books, e-invitations, music apps
• Less investment, easier to read, carry and reliable
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a. Amazon
• Revolutionized the way of shopping
• Succeeded in OCSE
• Media group, web services and firetv have also
added revenue which poises it to be the number 2
spot in 2018 2nd to Walmart

12. b. Google
• Dominated the market
• Focus on the search engine & continuous improvement
• 63.9% market share in India
• Play store
• People refer to search as ‘googling’
• Teaming up with android and windows smartphone to
introduce’ ‘Andromeda’
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13. • Orkut lost it’s market when Facebook entered
• Unbundled the Facebook messenger
• Farmville and other social games
• Increasing popularity of Whatsapp compelled
Facebook to acquire it
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c. Facebook & Whatsapp
4. Patanjali products
• Big disruptor with a turnover of $740 million
• Continuously launching new products
• Significant position in the herbal market

14. 5. Apple
• Utilized strategy, innovation, planning & ethics
• Mixture of disruption and value innovation along
with proper strategy and planning leading to
championing
• Apple’s iPod and iTunes created a lot of buzz
• Newly created marketplace helped in creating new
innovations, jobs & products, which had a direct,
positive effect on job growth and society as a whole
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15. RELIANCE JIO – ON VERGE OF DISRUPTION
• Offers all domestic voice calls for free
• Main principle - data must be affordable
• Launched a handset at ₹2,999 under the LYF brand
• Data consumption patterns not only changed, but
also have moved to next levels
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16. Conclusion :
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• India is the youngest country in the world and a
booming economy
• Continuous innovation, new ideas, clarity of customer
understanding, creating value for the customer lead to
success in business
• Need to see disruption as a virtue
• Need to make the private and public policy changes
• Increasing competition in the market-benefits the
consumer “Small is beautiful”
- E.F. Schumacher

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Thank you