SMILE!
IT S MONDAY
This slide was presented in MobileMonday Indonesia Event @ 16 Dec 2013!
Trend Technology 2013
A 2013 review by DailySocial
Overview
250 mio people
4th largest population
93,4 million online population by 2015

eMarketer, Indonesia Online, March ...
Overview
48,4% Female
51,6% Male

APJII, Profil Internet Indonesia, December 2012
Overview
Frequency of housewife using internet
continue to increase, because of the
need to socialize, seek information or...
Overview
Indonesian mobile usage: 
189 minutes per day
• 
• 
• 
• 
• 

62 minutes for communication (call, whatsapp, fb, p...
Overview
Bigger market means vertical growth


More service in startups and games serving certain segment
markets
Insights in 2013

1. 
2. 
3. 
4. 
5. 

Blooming vertical (eCommerce and Mobile Gaming)
More mature startups step in
Invest...
Blooming Vertical
More eCommerce and Mobile games getting traction from
market

-  Big Market both local and global
-  Cle...
Highlights
Ecommerce leaders:

-  PinkEmma
-  Lazada
-  Zalora
-  Tokopedia
-  Tokobagus
-  Kaskus
Highlights
Game leaders:

-  Agate Studios (Sengoku Ixa, Up in flames)
-  Digital Happiness (DreadOut)
-  Touchten (Ramen ...
Mature startups
Most startups founded in 2013 are more mature

-  Clear market segment
-  Business / Revenue model
Investment scene
Not so many investments happening in 2013

Government regulation prevented investment from
foreign invest...
Highlights
Investments:

-  Touchten by CyberAgent Ventures
-  Lazada & Zalora by numerous companies
-  Berrybenka by Tran...
Highlights
New Comer Investors:

-  Mountain SEA Ventures
-  SkyStar Ventures (Kompas Group) 
-  Bubu Ventures
Startups Acquisitions
Acquisitions happening in 2013

•  SCOOP acquired by Kompas
•  GameSaku acquired by TechInAsia
•  eE...
Foreign Expansion
Foreign companies expanding to Indonesia

•  8Share
•  qoo10
•  11street
•  Guvera
•  poinweb
•  MOL
•  ...
Predictions for 2014
Foreign companies expanding to Indonesia

•  Middle class rising continues
•  More foreign companies ...
About DailySocial
Tech Media Company focusing on online & offline

•  Start “blogging” in 2008
•  Funded by Djarum group i...
Thank you.

Rahmat Harlyadi
rahmat@dailysocial.net
Is a non-profit networking
community of professionals
and businesses
in the mobile industry.
We are part of worldwide
Mobi...
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Tech startup review 2013 mobile monday

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Presentation from Rahmad Harlyadi @harlyadie at MobileMonday Indonesia 16-Dec 2013. Tech Startup Review for year 2013 and outlook of 2014 tech startup field.

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Tech startup review 2013 mobile monday

  1. 1. SMILE! IT S MONDAY This slide was presented in MobileMonday Indonesia Event @ 16 Dec 2013!
  2. 2. Trend Technology 2013 A 2013 review by DailySocial
  3. 3. Overview 250 mio people 4th largest population 93,4 million online population by 2015 eMarketer, Indonesia Online, March 2013
  4. 4. Overview 48,4% Female 51,6% Male APJII, Profil Internet Indonesia, December 2012
  5. 5. Overview Frequency of housewife using internet continue to increase, because of the need to socialize, seek information or conduct a business. APJII, Profil Internet Indonesia, December 2012
  6. 6. Overview Indonesian mobile usage: 189 minutes per day •  •  •  •  •  62 minutes for communication (call, whatsapp, fb, path) 45 minutes for entertainment (games, video and music) 38 minutes for browsing 32 minutes for applications (Instagrams) 12 minutes for device managements (utilities & productivity) Nielsen report, March 2013
  7. 7. Overview Bigger market means vertical growth More service in startups and games serving certain segment markets
  8. 8. Insights in 2013 1.  2.  3.  4.  5.  Blooming vertical (eCommerce and Mobile Gaming) More mature startups step in Investment and Government Acquisitions Foreign expansion
  9. 9. Blooming Vertical More eCommerce and Mobile games getting traction from market -  Big Market both local and global -  Clear business model from day 1
  10. 10. Highlights Ecommerce leaders: -  PinkEmma -  Lazada -  Zalora -  Tokopedia -  Tokobagus -  Kaskus
  11. 11. Highlights Game leaders: -  Agate Studios (Sengoku Ixa, Up in flames) -  Digital Happiness (DreadOut) -  Touchten (Ramen Chain, Infinite Sky) -  Nightspade (Stack a Stuff, Give a Dam) -  Menara Games (Defender Chronicles) -  Tinker Games (Inheritage)
  12. 12. Mature startups Most startups founded in 2013 are more mature -  Clear market segment -  Business / Revenue model
  13. 13. Investment scene Not so many investments happening in 2013 Government regulation prevented investment from foreign investors
  14. 14. Highlights Investments: -  Touchten by CyberAgent Ventures -  Lazada & Zalora by numerous companies -  Berrybenka by Transcosmos -  DailySocial Media by B-Dash Venture JP and Optimatic SG
  15. 15. Highlights New Comer Investors: -  Mountain SEA Ventures -  SkyStar Ventures (Kompas Group) -  Bubu Ventures
  16. 16. Startups Acquisitions Acquisitions happening in 2013 •  SCOOP acquired by Kompas •  GameSaku acquired by TechInAsia •  eEvent acquired by EnvisionPoint •  RajaPremi acquired by FatFish •  TelkomVision acquired by CT Corp •  AyoPay acquired by MOL
  17. 17. Foreign Expansion Foreign companies expanding to Indonesia •  8Share •  qoo10 •  11street •  Guvera •  poinweb •  MOL •  Interspace Japan •  Coda Payment •  Fortumo
  18. 18. Predictions for 2014 Foreign companies expanding to Indonesia •  Middle class rising continues •  More foreign companies expanding to Indonesia •  More niche and specific eCommerce coming next year •  “Potong pulsa” system for apps payment •  More local games getting traction from local market
  19. 19. About DailySocial Tech Media Company focusing on online & offline •  Start “blogging” in 2008 •  Funded by Djarum group in 2010 •  Online + Offline activities as business model •  Profitable by 2012 •  Startup and technology authority in Indonesia
  20. 20. Thank you. Rahmat Harlyadi rahmat@dailysocial.net
  21. 21. Is a non-profit networking community of professionals and businesses in the mobile industry. We are part of worldwide MobileMonday (MoMo) network. Our intention is to encourage innovation in the industry and to increase relevance of mobile technology in real life through open, honest communications, facilitated by the networking event. www.mobilemonday.co.id @idmomo idmomo idmomo

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