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- 2. Introduction Popular fast-food chain of restaurants Founded by Dave Thomas- Nov 15, 1969 3rd largest hamburger chain Menu- Hamburgers, French Fries, Chicken Sandwiches "Frosty Dessert" 6500 restaurants globally 02
- 3. Business Issue Fierce competition Saturated and stagnating US market Problem Statement To determine foreign markets to target How many restaurants to open in each market. 03
- 4. 04 1996 - Entry 2000 - Exit (18) 2011 - Re-entry ARGENTINA Unable to achieve breakeven point despite reduced pricing and better customer service. 1983 - entry 1987 - exit (2) 2009 - Re-entry 2015 - Exit (12) SINGAPORE Rapid expansion in 2009, lead to drop in food and service quality. Raising labor and rental costs. 1982 - Entry 1986 - Closed all outlets (5) 2000 - Exit HONG KONG 1986 china's economic slowdown forced closure. 15 month long recession in 2000 forced an exit from HK. SOUTH KOREA 1984 - Entry 1998 - Exit 1998 South Korea debt crisis made importing ingredients impossible and hence lead to closures across the country. International Markets
- 6. 06 INDIA Competition Technology Economy Culture Political - Legal Geography & Infrastructure Structure of Distribution Uncontrollable Factors
- 7. EGYPT Competition Fresh ingredient, but one we've rarely seen here the sweet potato! Cheese Burgers Mac Donald's and Burger King established in 2018; 78 and 68 restaurants Technology Syncing digital experience with primary delivery partners Economy It has GNI per capita of USD 3,410 and GNI per capita PPP of11,000 USD with 5.75% GDP per capita growth rate. Uncontrollable Factors 07
- 8. Fresh ingredient, but one we've rarely seen here the sweet potato! Cheese Burgers Culture Political-Legal Geography and Infrastructure Casual Dining segment grew by 24% Voice and accountability stands at -1.23 which is one of the lowest amongst prospective countries Egyptian General Authority for Investments and Free Zones (GAFI). Cities like Cairo and other cities along the river Nile prominent 08
- 9. Fresh ingredient, but one we've rarely seen here the sweet potato! Cheese Burgers Structure and Division As per Egyptian Franchise Development Association (EFDA), 42 percent of these are local brands and 58 percent are international brands. The U.S. market share is around 20 percent of the international brands and estimated to account for 30 percent of total franchise revenues in Egypt 09
- 10. Colombia (Emerging Market) 65000 restaurants only Robust stats Advancements Stable Competition Economy Technology Political-Legal Not as vibrant in comparison 58% of population in top 7 cities Culture Geography and Infrastructure Open 20 outlets in top 5 cities in the next 3 years Structure of Distribution 10
- 11. THANK YOU 11 G r o u p 1