1. Gabriel Hayon, CEO - Israel Latin America Chamber of Commerce
Industry House, 29 Hamered St. POB 50322 - Tel Aviv - Israel 61502
Tel: 972-3-5103310 Fax: 972-3-5100058 Cel: 972-50-6062000
Gabriel@camaraisrael.org.il www.camaraisrael.org.il
–
CÁMARA DE COMERCIO Israel - América Latina
The Pacific
Alliance
Chile and Peru Business Conference
Summary of Presentations

2. Building Innovation Ecosystems
Avi Hasson | Chief Scientist, Ministry of Economy
www.economy.gov.il/madan www.matimop.org.il

3. Israeli innovation –
On the winners podium
*as measured by the value
of its tech start-ups
Expenditure on R&D (%GDP)
Business R&D (%GDP)
VC investments (per capita)
foreign investments out of R&D
Source of innovation*
Foreign listings on Nasdaq

4. Israeli Exits in 2014 – M&As and IPOs
Source: IVC 2015 Yearbook
900 m$
390 m$
360 m$
350 m$
M&As - 4.8B$ IPOs - 2.1B$

5. Major impact on the Israeli economy
15%
of GDP
50% of
Industrial Exports
10%
of Employees

6. Changing of Paradigm:
from Capital to Knowledge
The economic system creates incentives for:
 Finding solutions in a competitive environment.
 Increasing their availability in the population
Innovation and
creativity
Finding solutions
for problems
Economic
prosperity

7. Practicing Public-Private Partnership
for over 40 Years
Beyond market driven / state driven dichotomy
Government Industry

8. Government Plays a Key Role in
Optimizing the Ecosystem
Risk sharing
Social goals
InfrastructureGovernment

9. Israel’s Industrial Innovation
Government Agency
R&D funding
Innovation policy

10. The Office of the Chief Scientist
Funding all technologies and
all stages of Innovation
Large CompaniesSMEsEntrepreneurs Start-Ups

11. In one word: Collaboration
Encouraging many types
of R&D Cooperation
Foreign
Players
Academia
and Research
Institutes
Israeli
Industry

12. • Access to know-how, innovation and infrastructures
• Share the risk and costs of R&D
• Shortens the needed development period and time-to-
market
• Sharing of IP leads to future high-quality cooperation
• Generate growth through technological cooperation
International Cooperation – Why cooperate?

13. • Collaboration Frameworks include:
 Mexico: Bilateral agreement
 Chile: preparing for the expected acceptance of Chile to Eureka, which
will enable bilateral collaboration with Chilean companies.
 Colombia: Bilateral agreement in process
 Brazil: Bilateral Federal agreement and an agreement with Sao Paulo
region.
 Argentina: Bilateral agreement
 Uruguay: Bilateral agreement
OCS activity in Latin America

14. • A collaboration agreement was signed June 2015
between the OCS and the IADB.
• The agreement allows the OCS to support Israeli
companies that take part in projects that the IADB
initiates or funds in Latin America and the Caribbean.
• The agreement opens up new possibilities for
entrepreneurs in both regions.
Collaboration with the Inter-American Development
Bank

15. • Product Adaptation Track –
 A special program designed to address the unique needs in Latin
American countries.
 OCS is oriented to provide funding for Israeli companies engaged in
adapting existing products to market demands and needs.
OCS activity in Latin America
 Supporting the Innovation and
Entrepreneurship Forum of the
Pacific Alliance

16. Supporting the knowledge industry
and strengthening the economy
10,000
companies
60 bilateral
agreements
10 billion
USD
Industrial
R&D
OCS
Investment
1$
Economy
5-10$

17. What’s Next for the Start-Up Nation?

18. Updating the mission
Economic
activity
Start Up phase Scale Up phase
Past 20 years Next 20 years

19. Remaining on the
innovation peak
Mission for the next 20 years
while pulling up the rest
of the economy

20. Generating substantial
early stage deal flow
OCS role in achieving these goals
Supporting
growth of firms
Strengthening
Industry-Academia
cooperation
Strategic cooperation with
International markets
Igniting innovation in
non Hi-Tech sectors
Supporting the human,
financial and research
infrastructure
Harnessing innovation to
societal challenges

21. Differentiated Industries requires different tools
The different needs of Israeli hi-tech firms require
different policies and tools
This insight and the renewed mission are the driver
behind the re-structure in the OCS
International
cooperation
Traditional,
Societal &
Public R&D
Growth
Companies
Early stage
Technological
infrastructure

22. Perfecting the PPP model
The “easy” part is over…
Most strategic
ecosystem in
Israel
Constantly
changing
environment
Expand the
economic
impact
Smart, innovative and experimental
government entity

23. National Authority of Technological Innovation
1.1.2016
A significant initiative that changes the support possibilities of the OCS in R&D:
• A structural change that will improve connections with entrepreneurs
• Better-adjusted tools for each project and client
• Making the support approval process more efficient and flexible
• Creating new business opportunities

24. “It had long since come to my attention that
people of accomplishment rarely sat back and
let things happen to them. They went out and
happened to things.”
-Leonardo Da Vinci-

25. www.matimop.org.il
Thank You

26. www.minagri.gob.
Chile´s Agriculture: Potential for a
Common Future and Mutual
Growth
Claudia Carbonell Piccardo
National Director Office of Agricultural Studies and Policies

27. of world population
(17 million inhabitants
13% of rural
population )
Total Surface: 75 million
hectares
(70% of mountains)
Chile in the world
0,2
%
of world GDP
(US$ 258 billion in 2014)
0,3
%

28. Due to geographical and economic factors, the area of cultivated land
currently reaches only 2,123,000 hectares. This area is distributed
accordingly:
• 1,303,210 hectares are used for annual and permanent crops,
• 401,018 hectares for sown pastures
• 419,714 hectares for fallow land.
Agriculture, livestock and forestry activity in Chile is labour intensive, and
is one of the industries that generates the most
employment in the country (710,000 jobs on average over the
year).
Chile’s
Agriculture

29. Diversity of climates, (4.750
kms as long): Variety of
Agricultural production
Geography & Climate
Exceptional sanitary conditions:
Phytosanitary Island
East: The Andes Range
South: Southern ices and
Antartic Ocean
North: Atacama Desert
West: Pacific
Ocean
Southern Hemisphere: Off-
season

30. CENTRAL VALLEY
• FRESH FRUITS
HORTICULTURE
• WINE PRODUCTION
• CROPS & FLOWERS
• CROPS/FRESH
FRUIT
• WINE PRODUCTION
• DAIRY & MEAT
• FORESTRY
• CEREALS
• MEAT PRODUCTION
• FORESTRY
SOUTH:
• DAIRY &
MEAT
• POTATOES
• FORESTRY
• CATTLE
• FORESTRY
Production’s Diversity
NORTH
• HORTICULTUR
E
• CAMELID
• LIVESTOCKFRE
SH FRUIT
• VITICULTURE
• CAPRINE
LIVESTOCK

31. GDP
TOTAL
GDP
SECTORIAL
GDP
AGRO -
FOOD
OUTPUT*
US$ 258
Billions
US$ 6,19
Billions
2,5%
US$ 19,87
Billions
11,3%
Economy (2014)
*Including food industry

32. Agricultural and Forestry
Exports
(2014: US$ 16,029 millions)
14%
20%
29%
12%
9%
5%
3%2%
1%5%
Forestry products
industry
Forestry products
Fresh and dried fruits
Wines and spirits
Processed fruits
Meat
Seeds

33. World Exporters Ranking
2014 (volume)

34. Important exporter of seeds
worldwide
Chile is the
major
exporter of
sedes of the
southern
hemisphere
and the 5th
seed’s
exporter in
the world.

35. Bleached Wood
Pulp (5)
Wine (4)
Pork Meat (6)
Other positions in the
Ranking
Kiwi
(3)
Frozen
Berries (3)

36. Agroforestry trade balance Chile -
Israel
An opportunity for Israel agroforestry sector
0
5
10
15
20
25
30
35
40
2012 2013 2014 2014 Ene-ago 2015 Ene-ago
MillionsUS$
Exportaciones Importaciones Balanza

37. Chilean Exports: main agroforestry
products
Israel
Total US$ 33.242 Thousands
Year
2014
68%
9%
9%
4%
3%
7%
Chemical wood pulp, no
coniferous
Fibreboard
Sheepmeat
Wines

38. 26%
19%
12%
7%
7%
29%
Chemically pure
fructose.
Dried tomatoes
Bumblebees
Tomato seeds
Principal Agroforestry products
imported
Total US$ 1.708
Thousands
Israel
Year
2014

39. www.minagri.gob.
cl
Perspectives &
Challenges

40. Agricultural & Forestry Exports and Trade
Balance (million USD)
ECA: Economic Cooperation Agr
FTA: Free Trade Agreement
AA : Association Agreement
PSA: Partial Scope Agreement
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
199319941995199619971998199920002001200220032004200520062007200820092010 2011 201220132014
MILLIONUSD
Exports Balance
Colombia
(ECA)
Equator
(ECA)
1994
Mercosur
(ECA)
1996
Canada
Peru
(ECA)
E.U.
Central
America
Mexico
Venezuela
(ECA)
USA
(FTA)
South Corea
(FTA)
EFTA
(FTA)
Source:
P4
(AA)
China
(FTA)
Equato
r
(FTA)
Mexico
(FTA)
India
(PSA)
Japan
(AA)
2007 Cuba
(PSA)
2008
Australia
(FTA)
Turquía
(FTA)
2011
Nicarag
ua
(FTA)
Malaysi
Vietna
m
(FTA)
Broad commercial experience

41. Chile will double its agro-foods exportations
by 2025.
The main sectors with export potencial are:
– Poultry and pork meat.
– Dairy products.
– Processed fruits and vegetables.
– Wine.
– Seeds.
– Aquaculture products.
– Functional foods.
Perspectives
1
2

42. Continue to promote trade facilitation.
Develop appropriate financial support
mechanisms.
Strengthen the promotion activities.
Improve the quality of the relations
between the public and the private sector.
Identify oportunities for trade and
investment.
Future Challenges
*

43. In order to fulfil these objectives is a
need for a strategy to mitigate the
negative drought impacts…
Future Challenges
*

44. Current situation and Irrigation
Strategy

45. • Chile is going through by a long
drought since 2007.
• 194 of 364 communes are in
agricultural drought emergency.
Drought and agricultural
emergencies

46. Water scarcity
• Reductions of Snow Reserves
• Rainfall reduction. Water
scarcity has caused a rainfall
deficit up to 100% in some cities.
• 90% of the mountain glaciers
are shrinking.
Complex situation of
water scarcity

47. Puclar
o
La
Palom
a
Reg.
Coquimbo
Reg.
Biobío Los
Aromos
Drought effects in Chile

48. National Plan to tackle the drought
USD$220.000 in short-,
medium- and long-term
measures
• Ministry of Interior.
• Presidential Delegation for Water
Resources.
• Ministry of Public Works.
• Ministry of Agriculture – CNR,
INDAP.
• National Emergency Office.

49. National Plan to deal with drought
• Agricultural
Emergency funding
• Promotion minor
works
• Well Constructions
• Construction and
rehabilitation of small
dams
• Installing
geomembranes for
lining canals
• Microdesalination
plants
• Construction of
major works
• Sewage reuse
• Tubing channel
Short-term
measures
Medium-term
measures
Long-term
measures
• Water Trucks
• Water storage
ponds
• Programs for family
food and animals
feed
Emergency
measures

50. Related institutions
• Public Works (DOH): USD 35,8 millions
– Interior : USD 50.7 millions
– Agriculture: USD 128.3 millions

51. Measures to face drought
Construction of Large Dams
Small Dams Plan
Reservoirs Rehabilitation
Infiltration Pools
Piping Channels
Irrigation Promotion Law (N°18450)
Irrigation Management Plans
Sectoral initiatives Services of the Ministry of
Agriculture (INIA – INDAP)
Council of
Ministers
National
Irrigation
Commission
Ministry of
Public
Works

52. Construction of Reservoirs
Plan of Large Dams.
– 8 works to start running
this government (2015-
2017).
– Storage capacity, 937 hm3.
– Benefit Area , 113 665 ha.
– 20 works to be executed by
2024. US $ 2,900 million

53. Plan of small dams
• 15 new reservoirs 2015-2017.
• 10 rehabilitated reservoirs.
• US $ 500 million investment.
• Benefits: 9,000 properties (17,000 hectares),
45,000 people, increasing the capacity of
embalming in more than 60 hm3
Faster solutions for
small farmers

54. Construction of canals and pipes
Piping's construction of canals between 2015
and 2017.
The main works are:
Azapa, (Arica y Parinacota).
Reservoir El Bato, (Coquimbo).
Water Intakes Aconcagua, (Valparaíso).
Almahue Canal Improvement, (O’Higgins).
Canal System in Laja Diguillín, (Biobío).
An investment of US $ 134 millions is
estimated
Construction of canals and pipes between 2015
y 2017.

55. Piscinas de
Infiltración
The project in the
Aconcagua Valley consists
of:
• Is the first project
• 5 to 10 pools (5 - 10 ha in
area).
• Approximate Infiltration
15 m3/s.
• It includes monitoring and
telemetry.
Investment: US $ 20 million
Infiltration Pools

56. Law on irrigation development
Law 18.450 encourages private
investment in irrigation works through
a bankruptcy process that farmers
have projects competing for a bonus.
Project Review,
Solving Contest
and Delivery
bonus Works
Construction
Private
State -
Comission

57. Irrigation Promotion Law
• The state does not assume risk due
to the payment occurs when works
are built and received.
• Power participation and
partnership between farmers.
• It encourages private investment.
• Encourages entrepreneurship.
Today the efforts are
focused and are materialized
in small farmers and
indigenous peoples.

58. Law on irrigation development
• Results of the period 2006-2015:
– 9.138 projects benefited .
– USD 882 millions in investment.
– 65% was subsidised by the Chilean State.
Historical benefits
2006-2014

59. • Sustainable use of water
resources at the basin, according
to the needs of agricultural areas.
• Adaptation of agriculture and the
instruments of the state to deal
with the new realities on climate
change.
• Incorporate to the National
Irrigation Policy the regional
results.
Challenges in the
Agricultural Sector

60. • Planning considering the
efficiency, security and
multipurpose use of the resource.
• Educating to national level on the
importance of water
conservation.
• Incorporate alternatives of
smaller areas and higher
profitability according to agro-
climatic characteristics.
Challenges in the
Agricultural Sector

61. National Irrigation Policy
Chile is working to improve its National
Irrigation Policy, according to the different
regional realities and taking into account
international experiences and new technologies
that conform to Chilean needs.

62. Gracias
www.cnr.cl

63. Company overview
Visión de la Empresa

64. IFAT Vision :
To proceed on being a world
leader in providing professional
products and services to the
business community around the
world.
Vision de IFAT
Continuar siendo un líder mundial
en el suministro de productos y
servicios profesionales a la
comunidad de negocios en todo el
mundo

65. Who We Are? / Quienes somos?
 IFAT is a privately held group of companies
specializes in media information since 1947.
 IFAT HQ is located in Israel, and operates globally by
IFAT International in Chile, Argentina, Mexico and
Spain. Coming in Colombia and Peru
 IFAT holds Kav-Manche Group (TASE: TREN) which
specializes in services for the financial market and
business information.
 IFAT Vision is to proceed on being a world leader in
providing professional products and services to the
business community around the world.
 IFAT es un grupo privado de empresas especializado
en información de medios desde 1947.
 IFAT se encuentra en Israel, y opera a nivel mundial
como IFAT Internacional en Chile, Argentina, México y
España. Proximamente Colombia y Perú.
 IFAT tiene el Grupo Kav-Manhe (Empresa que cotiza
en la bolsa de Tel Aviv. TASE: TREN), que se especializa
en servicios para el mercado financiero e información
comercial.
 La visión de IFAT es continuar siendo un líder mundial
en el suministro de productos y servicios
profesionales a la comunidad de negocios en todo el
mundo.

66. What we do in Israel? / Que hacemos en Israel?
 For 40 years, under the management of the Begas
Family we monitor all the media outlets in Israel.
 Our employees provide service 24/7 to more than
7000 clients in 4 languages: Hebrew, English,
Russian & Arabic.
 For us, everything starts at our core knowledge
and expertise on how to monitor, capture, index
and analyze information. We process:
 1500 sources of printed-press.
 60 TV & Radio stations.
 500 news portals.
 1000’s of social media sources such as -
Facebook, twitter, blogs & forums.
 Almost all of our technology is developed
internally.
 Durante 40 años, bajo la dirección de la familia
Begas monitoreamos todos los medios de
comunicación en Israel.
 Nuestros empleados ofrecen un servicio 24/7 a más
de 7000 clientes en 4 idiomas: hebreo, inglés, ruso y
árabe.
 Para nosotros, todo comienza en nuestro
conocimiento básico y experiencia sobre cómo
monitorear, capturar, indexar y analizar la
información. En Israel procesamos:
 1500 fuentes de prensa escrita.
 60 estaciones de radio y televisión.
 500 portales de noticias.
 1000 de fuentes de medios sociales como -
Facebook, Twitter, blogs y foros.
 Casi toda nuestra tecnología se desarrolla
internamente.

67. Products and Services / Productos y Servicios
 Clipping and Alerts from all media sources
 Press-releases distribution tools
 Media analysis and reputation management
research
 Ad’s control
 Effectiveness research
 Creative bank
 Competitors daily updates
 Tenders Data-Base
 Market place for procurement
 Real-estate project information and CRM
 Private building alerts
 Clipping y alertas de todos los medios de comunicación
 Herramientas de distribución de comunicados de prensa
 Análisis de los medios de comunicación e investigación de
gestión de reputación
 Control de Avisos Publicitarios
 Informe de Efectividad
 Bancos de datos de imágenes
 Actualizaciones diarias de competidores
 Base de datos de licitaciones
 Mercado de contrataciones
 Información sobre proyectos inmobiliarios y CRM
 Alertas de construcción privada

68. Internet and social media monitoring
service
What we do in Israel? / Que hacemos en Israel?
• A social media system
managing.
• Mobile application for crises
alerts.
• Effectiveness Report
Facebook / Twitter etc.
• Brand Research.
• Depth studies.
• Monitoring system and real-
time updates.
• Sistema de gestión de medios
sociales.
• Aplicación móvil para alertas de
crisis.
• Informe de Efectividad Facebook /
Twitter etc.
• Investigación de Marca.
• Estudios en profundidad.
• Sistema de monitoreo y
actualizaciones en tiempo real.
Servicio de monitoreo de Internet y
medios sociales

69. Our goal: Using lead technology internally developed
Nuestro objetivo: El uso de la tecnología líder desarrollada internamente
Server Room
Development & Maintenance
Desarrollo & Mantenimiento

70. Locations / Localizaciones
IFAT is located in Israel and operates globally by IFAT International also in Chile,
Argentina, Mexico and Spain and future plans in Latam.
International services.
IFAT se encuentra en Israel y opera a nivel mundial como IFAT Internacional también en
Chile, Argentina, México y España y planes futuros en Latam.
Servicios internacionales.

71. To create strategic alliances with other
companies for mutual benefit.
Crear alianzas estratégicas con otras compañías
para beneficio mutuo.
Objectives / Objetivos

72. CHILE

73. CHILE

74. CHILE
 Chile - 1995
• Member of the official visit of the Ministry of Industry
and Trade of Israel to Chile.
• Contacts prepared by the Embassy of Israel in Chile.
 Chile - 1995
• Miembro de la visita oficial del Ministerio
de Industria y Comercio de Israel a Chile.
• Contactos preparados por la Embajada de
Israel a Chile.
 IFAT start in Chile - 1999
• First digital media company information.
• Acquisition of 88% stake in a Chilean media company,
established in 1984, with 19 employees, and offices in a
rented shack.
• The company continuity avoided all kinds of problems
such as regulation, taxation, bureaucracy, etc.
 Comienzo de IFAT a Chile - 1999
• Primera empresa digital de información de
medios.
• Adquisición del 88% de acciones de una
empresa Chilena de comunicación,
establecida en 1984, con 19 empleados, y
oficinas alquiladas en una casa precaria.
• La continuidad de la empresa evito todo
tipo de problemas como: regulación,
impuestos, burocracia, etc.

75. CHILE
 Today, after 15 years:
• The company has 110 employees
• There was a 5000% growth in sales
• Own building 4 floors in Providence
 Situation in 2015:
• Leader in Information and Media Analysis
• Among its clients:
 ministries
 banks
 municipalities
 multinational
 And the most important companies in
Chile, with more than 1500 influential
and satisfied clients.
 Hoy, después de 15 años:
• La empresa tiene 110 empleados
• Crecimiento del 5000% en las ventas
• Edificio propio de 4 plantas en Providencia
 Situación en el 2015:
• Empresa líder en Información y Análisis de
medios
• Cuenta entre sus clientes:
 Ministerios
 Bancos
 Municipalidades
 Multinacionales
 Y la mayor parte de las empresas
importantes en Chile, con mas de
1500 clientes influyentes y
satisfechos

76. Now I want to concentrate on only one of
our services.
Ahora quiero solamente concentrarme en
uno de nuestros servicios.
CHILE

77. CHILE
NGO Emergency Network signs agreement
with LitoralPress to improve its information
management in the life protection of Chilean
people
La Organización No Gubernamental (ONG) Red
de Emergencia firma acuerdo con LitoralPress
para mejorar su gestión de la información en
la protección de la vida del pueblo chileno
Corporation National Emergency
Network (RNE) signed a strategic
alliance with monitoring and analysis
of media Litoralpress. Thus,
Litoralpress, a leading media
monitoring and analysis, in its strategy
of inclusion of corporate social
responsibility (CSR) company became
one of the partner companies of this
NGO that seeks to channel information
to emergency situations help in
protecting the lives of people
throughout the country.
La Corporación Red Nacional de
Emergencia (RNE) firmó una alianza
estratégica con la empresa de monitoreo
y análisis de medios de comunicación
Litoralpress. De esta manera, Litoralpress,
compañía líder en el monitoreo y análisis
de medios, en su estrategia de inserción
de responsabilidad social empresarial
(RSE), se convirtió en una de las
empresas colaboradoras de esta ONG que
busca canalizar la información sobre
situaciones de emergencias para ayudar
en la protección de la vida de personas a
lo largo del país.

78. SISTEMA DE MONITOREO DE TWEETS GEOLOCALIZADOS
Cada 30 segundos nuestros robot están detectando los
tweets generados al ocurrir sismos, terremotos u otras
emergencias directamente de la zona que afecta en el
momento a los ciudadanos. Estos tweets geolocalizados
nos permiten detectar el lugar mismo de los hechos a
segundos de ocurrido y generan una alerta inmediata
que va llegando a los correos de la Red Nacional de
Emergencia, asimismo va alimentando minuto a minuto
la región en el mapa con las alertas que se identifican
con colores: condición rojo es lo que está ocurriendo y
permanece así por tres horas, posteriormente pasa a
condición naranja que es lo que ha ocurrido durante el
presente día y condición azul que es lo acumulado la
última semana
MONITORING SYSTEM of geolocated tweets
Every 30 seconds our robot being detected tweets
generated by earthquakes, earthquakes or other
emergencies directly affecting the area at the time to
citizens occur. These geolocated tweets allow us to
detect the same scene occurred just seconds and
generate an immediate alert that is coming to the post
of the National Emergency Network, it is also fueling
the minute region on the map with the alerts identified
by color: red condition is what is happening and
remains so for three hours, then it turns orange
condition that is what has happened during this day and
blue condition is accumulated in the last week
CHILE

79. CHILE

80. CHILE

81. CHILE
Displays online statistics reporting the number
of messages per day in the last week
Permite visualizar estadísticas en línea informando
la cantidad de mensajes por día de la última
semana

82. CHILE
Grafica la cantidad de días y sus mensajes y se puede
abrir un día para ver en que horarios ocurrió la
emergencia
Graph the number of days and messages and can open
a day to see at what time did the emergency happened

83. It also displays who was the originator of the
message and access your Twitter account
CHILE
También permite visualizar quien fue el emisor del mensaje
y acceder a su cuenta de Twitter

84. CHILE
With this partnership, Litoralpress made
available to this important organization
all its technology and 30 years
experience in detecting issues, support
translated into a comprehensive
monitoring of the media, websites and
social networks, which allow RNE value
management in handling emergency
situations in Chile as earthquakes, fires,
traffic accidents or any other situation
involving risk to the Chileans. This
corporation are integrating "a very
powerful service in Chile, regionally and
internationally," that can keep in a better
way, traffic information about events
occurring in the country and which are
captured through an extensive network.
Con esta alianza, Litoralpress puso a disposición
de esta importante organización toda su
tecnología y sus 30 años experiencia en la
detección de temas, ayuda traducida en un
monitoreo exhaustivo de los medios de
comunicación, sitios web y las redes sociales, que
permitirán a la Red Nacional de Emergencias
valorar su gestión en el manejo de situaciones de
emergencia en Chile como sismos, incendios,
accidentes de tránsito o cualquier otra situación
que conlleve riesgo para los chilenos. Esta
corporación se están integrando “a un servicio
muy potente en Chile, a nivel regional y a nivel
internacional”, que podrá canalizar de mejor
forma el tráfico de informaciones sobre
acontecimientos que ocurran en el país y que
son captadas mediante una amplia red.

85. CHILE
Pedro Berrios, chief executive of National
Emergency Network (RNE), said that the most
important thing for them is that Emergency
Network is recognized within its peers in the
civil protection system as a serious and
responsible organization. And a company like
Litoralpress want to make an alliance with them
is a huge endorsement. He noted that this spirit
of help came on the night of the earthquake of
February 27, 2010, when given the magnitude
of the catastrophe had channels of
communication that did not work. "With
technology systems, communication, perfectly
could have been avoided much of the
consequences that the 27-F"
Pedro Berríos, presidente ejecutivo de Red
Nacional de emergencias (RNE), expresó que
lo más importante para ellos es que Red de
Emergencia sea reconocida dentro de sus
pares en el sistema de protección civil como
una organización seria y responsable. Y que
una empresa como Litoralpress quiera realizar
una alianza con ellos es un respaldo enorme.
Señaló que este espíritu de ayuda surgió la
misma noche del terremoto del 27 de febrero
de 2010, cuando ante la magnitud de la
catástrofe había canales de comunicación que
no funcionaron. “Teniendo sistemas de
tecnología, de comunicación, perfectamente se
podría haber evitado gran parte de las
consecuencias que tuvo el 27-F”.

86. His aims to provide a channel of
information allowing to be better
prepared for situations of this magnitude,
"using social networks and the very
people who have a collaborative spirit to
accidents, collisions, fires, earthquakes.
For a country more informed, more
connected country, a country will be
better prepared against disasters "
CHILE
Su objetivo es proporcionar un canal de
información que permita estar mejor
preparado ante situaciones de esta
magnitud “utilizando a las redes sociales y a
las mismas personas que tienen un espíritu
colaborativo frente a accidentes, a choques,
a incendios, a sismos. Porque un país más
informado, un país más comunicado, será un
país más preparado frente a las catástrofes”

87. Gabriel Hayon, CEO - Israel Latin America Chamber of Commerce
Industry House, 29 Hamered St. POB 50322 - Tel Aviv - Israel 61502
Tel: 972-3-5103310 Fax: 972-3-5100058 Cel: 972-50-6062000
Gabriel@camaraisrael.org.il www.camaraisrael.org.il
–
CÁMARA DE COMERCIO Israel - América Latina
The Pacific
Alliance