1. 1,070
700
134
China US Malaysia
2013 Children VDS Market
Size (USD in Millions)
China US Malaysia
Source: Euromonitor International
China is Largest Market with sales
over $1 Billion in 2013
North America is second largest
with approx. US $ 700 Million
35.3%
10.2%
-0.3%
-10%
0%
10%
20%
30%
40%
Gummy
Vitamins
Liquids Powders Tablets
Sales (Apr/2013)
Increase on
Sales
(Apr/2013)
7.5%
Source : http://www.nutraceuticalsworld.com/issues/2013-10/view_features/reading-the-
compass-up-and-coming-market-trends#sthash.eMJZS0qv.dpuf
Global per household spends on
Pediatrics VDS is expected to
rise by 17% in 2013- 2018.
Worldwide Sales for
Pediatric is expected to US $
4.4 Billion.
Children Age 2-8 years most
likely take Multi-Vitamins
and Vitamins.
Children Age 2-8 years most
likely take Multi-Vitamins
and Vitamins.
21-42% Children
between 2-8 years use
Multivitamin
Pediatrics Market Size
• Strong Bones/Teeth
• Protection Against
Disease Later in Life
• Growth and Physical
Development
• Healthy Appearance
• Dental Cavities
• Mental/Intellectu
al Development
• Resistance to
Disease
• Eyesight
• Lack of
Concentration in
School
• Reduced Physical
Activity Due to
Aging
Top Health Concern for Children (extremely/very concerned)*
Source : HealthFocus 2012 U.S. Consumer Health Survey
Male
19%
Female
81%
Gender 73%
12%
11%
3%
1%
Married
Single, never been married
Divorced or separated
Widowed
Other
Marital Status
12%
22%
23%
25%
14%
4%
18-29
30-39
40-49
50-59
60-69
70 or older
Age Mean:46.3
Number of Children
22%
14%
32%
18%
13%
0
1
2
3
4 or more
Number of Children Under 18 in Household
46%
19%
22%
9%
4%
0
1
2
3
4 or more
Source : Marketing Research