2. THE TEAM
• Isabel Calderón Izquierdo
• Prachi Dikshit
• Rafael Navarro Dos Santos
• Paula Rochelle
3. THE PROBLEM
“This app is designed to
serve as a consumer’s
home for entertainment
preferences”
How would the consumer feel about receiving some movies/music suggestions?
Does the consumer wants to share this information with friends?
How user-friendly the app is?
4. TARGET AUDIENCE
18 - 40
YEARS OLD
North America
Western Europe
Asia
LatAm
TECH SAVVIES
!
SOCIAL MEDIA
!
APPS
!
UP-TO-DATE
5. SECONDARY RESEARCH
!
Why is music industry failing?
!
Too much to choose
Qualities of successful mobile apps
Best apps
History
Growth of the
smartphone’s market
Value of the entertainment industry
Average downloads
New opportunities
Essential elements for apps
Mobile web vs. mobile apps Smartphones worldwide
Future of apps
Market statistics
Ilegal downloads
6. FOCUS GROUP #1
CAREFUL
TASTE’S CHANGE A LOT
!
!
THEY HAVE TO BE UPDATED.
!
The group
• Use Netflix as its main channel to watch movies/series.
• Usually consume what Netflix recommends to them, but most come from friends.
• Most of them have a broad taste and the kind of music really depends on the context.
• Lack of trust on Spotify’s suggestions.
• Find helpful the idea of this app -having recommendations on hand.
Suggestions
• Integrate the app with calendars and news/articles.
• Show what friends are reading/looking for.
• Visuals have way more impact than words.
• The app should be user friendly.
7. IN-DEPTH INTERVIEW
Interviewee
• Uses her smartphone on daily basis.
• Very attached to iTunes -but her engagement is
decreasing due to the poor database.
• Trusts online rankings/reviews.
• Downloads useful apps: Uber, bank app, Event Brite…
• Listens to music in the gym or with friends.
Suggestions
• Simple and user friendly.
• Search bar on the landing page.
• Include concerts, weekend plans, etc. information.
• Add little clips of the songs.
• Include
8. FOCUS GROUP #2The group
• Most of them would pay for an app.
• Feel there’s a lack in the market of an app including all
entertainment.
• All of them use Spotify. But also Netflix and YouTube.
• Download apps every two weeks.
• Follow friend recommendations and online rankings.
• Content tends to be an issue.Suggestions
• Content must cover every need.
• The less clicks, the better.
• Information must be concise.
• The app should include a rating of the content.
• Appearance is very important.
• Include direct links to streaming content.
Asians are less
likely to trust
linking their
social media.
10. SURVEY ANALYSISAPPS USAGE
0
5
10
15
20
25
30
35
40
Not
important
at all
Not
important
Neutral
Important
Very
important
RELIANCE ON SOURCES
Friends
Online reviews
Others
17%$
23%$
20%$
13%
7%$
8%$
6%$
6%$
TYPES OF APPS DOWNLOADED
Games
Social media
Entertainment
GPS
Education
76% MUSIC RELATED
29% USE APPS ANYTIME
33% ON THEIR FREE TIME AT HOME
20% WHILE COMMUTING
82%
11. SURVEY ANALYSISSEARCH & IMPROVEMENTS
00%
10%
20%
30%
40%
50%
60%
Less than 5
minutes
5-10 minutes
More than 10
minutes
TIME OF SEARCH
TV series
Music
Movies
Q14!!!!
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
Reviews about
new TV series
Latest
entertainment
content (up-to-
date)
Classics that can
throw you back
to other years
INFORMATION SEEKED
TV series
Music
Movies
13. SURVEY ANALYSISGRACENOTE’S APP
39%$
10%$
17%$
19%$
15%$
EXPECTED USE OF THE APP
Every day
Only from Monday to
Friday
Only during the
weekends
Once every two weeks
Less frequently
31%$
17%$
44%$
8%$
LINK TO SOCIAL MEDIA
PROFILES
No, never
No, unless I had a fake
profile
Yes, I find it useful
Other (please specify)
