coca-cola online presence and statistics

1. SHORT TERM PROJECT:
ONLINE PRESENCE
OF COCA COLA INDIA
SUBMITTED TO: PROF. CHANCHAL KUSHWAHA
SUBMITTED BY: POOJA RAWAT
19DM133
SECTION B

2. ABSTRACT
In this report, I have selected “COCA COLA” Company. I will be focusing on the Indian
market specifically, In this report, I have presented the analysis on its digital marketing
presence and approaches followed by Coca-Cola to gain the digital marketing share in the
Indian market. Other major competitors like brands under Pepsi co and Nestle are also
compared to show the competitiveness in the digital platforms among all the major beverages
industry.
In this report, digital profile comparisons among all the major brands are done and their analysis
is presented. Performance analysis is measured and presented in the report. Social media
comparisons from different platforms like: Instagram, Facebook, Twitter and YouTube are
thoroughly done and analyzed followed by conclusion and recommendation.

4. WEBSITE PERFORMANCE ANALYSIS
Using “Website Grader” following analysis is done:

5. RECOMMENDATION

6. DIGITAL PROFILE COMPARISON
Using SimilarWeb, coca-cola India’s website is analysed.
Following shows the global rank, country rank and category rank of coca-cola india’s website
TRAFFIC AND ENGAGEMENT

7. VISITS OVER TIME
GEOGRAPHY
SOCIAL

8. COCA COLA ON VARIOUS SOCIAL MEDIA
PLATFORMS
• FACEBOOK:

9. Coca Cola has more than ten crores of fans and using Facebook as an active platform
it engages its audience in its digital marketing content.
• INSTAGRAM:

10. Instagram Followers
Instagram Influence
Total InfIuence Df Coca—Cola on In stagram
5c ure- : Trac <zIyt ics
I. far ” I * jui ” s '1 9 Jzu '20

11. • YOUTUBE:

12. YoutubeAdRevenue Ait R ereniie Widpet
250k
2O0k
1 5 0 k
IDOk
50k
Ya utu be Ad seven ue
Sou rce: Trac callics
m Lea' Re'.emua E* ciiriaze m Higl i R e ’ebut EStin1atE-
Youtuba Subscribers Sr dscriders Wideet
J,0O0,OOO
3.500.OOO
3,000,000
7.500.000
0,000,000
l.500.OOO
A
1,000,000
EOOOOO
2-314
Total people that subscribed to Cacacol a on Youtube
Sou rce: Trac <aIyt ics

13. Coca-coal in YouTube has an active presence, with ads showing content full of ethos
pathos and logos, Coca-Cola is trying really hard to engage and target the audience at
mass. Share happiness, open the bottle of happiness are some of the few catchy
phrases it been using since a decade now.

14. • TWITTER:

16. Coca Cola uses twitter mainly to focus on customer complaints and grievances and is an
active account on Twitter.

17. • PINTEREST:

18. Pinterest Pins
zzs
zzO
His
.B” z10
'e
POS
TOO
Total pins by Cocacola Dn Pinxerest
Pins I¥idpet
Total boards created by Cocacola on Pinteresi
Sounce: TracLaytics

19. SENTIMENT ANALYSIS
Using rivaliq.com I did the social media comparison and following are few of the insights of
the data collected. Number of both positive and negative mentions and reach are displayed
above, its important for a brand to stay in the positive light for better market reach.
• TOTAL POSTS : 12,234
• NEWS : 1,798
• VIDEOS : 0406
• FORUMS : 0567
• BLOGS : 1,607
• WEB : 7,843

20. COCA COLA VS PEPSI
Pepsi being the largest competitor of Coca-Cola, I have compared the two on various social
media platforms for better understanding.
ON FACEBOOK:

21. Facebook Likes
Compare Facebook Likes
Compile Facebook Talking /gx›ul

22. ON TWITTER:

23. Twitter FcIlcw ing
Compare Twiner Fallowing
Souroe: Tr ack alytics
Compare Twiner Tweets

24. GOOGLE ADVERTISEMENT
The above advertisement is created using google ads. Ad previews are attached, this gives a sense of
how the add is going to look when searched upon the web and how you can tweak that is
recommended by google itself helping the user to get better engagement with the audience. It’s a paid
service and very useful for creating a reach in the market.

25. CONCLUSION
• If we compare coca cola with pepsi on various social media platforms we can see that
coca-cola leads when it comes to followers and engagement, it has more followers
than pepsi and this helps it gain market reach.
• Both on facebook and twitter coca-cola leads.
• It has an edge in marketing strategies because of the engagement it gets on various
social media platforms.
• Coca-cola digital marketing has provided it various benefits over its competitors and
we can see this on all the leading platforms.
• SEO has helped coca-cola gain the large market share which could not have been
possible if it wasn’t active digitally
RECOMMENDATIONS:
• The page size can be reduced, this will ensure fast response time and hence efficiency
will increase
• Http requests can be optimized for smooth performance
• Java script and codes can be minimized for better performance
• Seventy characters is the upper limit of words in title, this should be opted
• More precise audience targeting on social media platforms can help boost its sales
even more, so focus on audience should be increased.