Social media is new channel for brands and businesses to reach consumers and to create loyal customers. In this slide, the importance of social media for brands, do's and dont's on social media, best social media communications examples from Shake Shack Turkey and L ePain Quotidien Turkey made with Pointro is presented. Pointro is digital marketing platform for venues. For more info: www.pointro.com https://twitter.com/PointroCom

1. Best Brand Communication
Examples on Social Media
Wow Your Customer, Get New Ones

2. Social Media
Do&Dont’s
Best Practice (Shake Shack Turkey and Le Pain Quotidien Turkey)
What is Pointro?
Contact
Content

3. SOCIAL MEDIA

4. Consumers are on internet, on digital maps, on social networks…
They find businesses on internet, read comments to understand what kind of place
it is. They order and make reservations on internet.

5. Internet is Main Growth Driver
New
Customers
Customer
Happiness
Engagement
Order Booking

6. Social Media
Social Media was a “nice to have” thing. Only major brands and
and organisations had social media accounts and social media
communications.
Today social media evolved into a “must have” thing. Not only major
brands and organisations but also small businesses like cafes,
restaurants have social media communication.
Everything on social media related to a business is actually a valuable
asset. Unlike other assets online is forever. Thats why web presence is
very crucial for businesses.

7. Feedback is the best start point to develop product and services
thereby growing business. Consumers give feedbacks on internet, are
you aware?
What todays consumer wants on Social Media?
feel
special
be
heard
get
answer

8. Goal on Social Media: #Engagement
Social media is about creating meaningful conversation to develop mutually
beneficial relationships.
Engagement became one of the most important KPIs for marketing departments
of companies.
One Way
Brand
Communication
Two Way
Brand
Communication
TV, Newspaper Billboard Ads
Hard to understand audiences’
expectations, thoughts and
feelings
Reachable and Beloved Brand
Easy to understand the impact
of the message on audience
Possible to take action fast

9. DO’s and DON’Ts

10. Set
Your Goals
Create your own
short term and long
term goals such as
number of follower,
impression, like,
comment, review…
Decide
Platform
Know which social
platforms are
available to your
business or
organisation. Select
only relevant ones.
Build
Web Presence
Make web presence
of your business
accurate and
consistent on all
social platforms in
terms of info,
language, visuals.
Listen what your
audience say about
your business on
social platforms and
understand what
they want to hear
from you.
Know Your
Audience
Plan
Decide what you will
do on social media.
Prepare your content
which your audience
is willing to repost
and get engage with
comments, likes etc.
DO

11. Be
Honest
Establishing sincere
relationship with
audience requires
honesty. Be honest
about your product
and services and
excuses as well.
Be
Human
People want brands
to have personality.
Be consistent with
your posts, language,
attitude on social
media. Show you are
online and following
trends.
Be
Patient
Be patient to get
best results in social
media. Remember
ripple effect! The first
circles are the
hardest ones to
achieve.
Respect what your
audience think,
believe, defend or
love. Always stress
that you respect to
privacy.
Respect
Be
Responsive
Audience on social
media wants to get
answer that’s why
they reach you via
social media at first.
DO

12. Catch
Celebrities
Benchmark
Verify
Brand
Accounts
Integrate
Social Media
Accounts
Follow
Spelling Rules
Brands pay lots of
money to celebrities /
bloggers to share a
post about their
product, service or
venue. Be aware
when a celebrity
shares a post and
repost that sharing.
There is always
another way of social
media management.
Monitor your
competitors, their
customers and
communication
between the two.
Verified accounts are
trusted by audience
more commonly and
it is better for brand
image, as well.
Integrate your social
media accounts
when appropriate
and possible. Share
an Instagram post on
Facebook or add your
Facebook page link
on Twitter bio.
To establish
corporate and
professional look on
social media requires
efforts on spelling
rules. Always take a
second/third/forth
look on what you
share on social
media.
DO

13. DON’T
Afraid
DON’T
Ignore
DON’T
Delete
Never increase your
follower number in
inorganic ways such
as creative and
sharable content.
Don’t afraid to
communicate. Dialog
with audience does
not make you
valuable . It makes
you reachable and
beloved.
Do not ignore your
audience.
Acknowledge that
they want to be
taken serious. Reply
them.
Never delete a
comment left by your
audience unless the
comment includes
racist, sexual or hate
content.
DON’T
DON’T
Be Fake

14. Best Brand
Communication
Examples on Social
Media

23. What is Pointro?

24. Pointro gives real results!
Have CRM Data
Enchance Your Digital
Marketing
Be Findable on
Internet
Prevent Customer
Crisis
Grow Your Business
Establish Bonds with
Customer
Monitor How Your
Employees Treat Your
Customers
Apply New Social
Media Trends

25. What You Will Have with Pointro
1
Monitor
Every customer sharing is
monitored daily. Pointro
alerts in case of an
important sharing or crisis
possibility emerges.
2
Action
Engagement with
customer. Customer
sharings are followed, liked.
Thanks customer for their
sharing
3
Report
Weekly and daily reports
about customers and
customer sharings in your
venue are sent.
4
Reviews
Pointro tags reviews and
comments about your
venue, group them as
positive or negative and
sends reports to you.
5
Be Findable
Pointro makes sure that
your venue is accurately
positioned on map and
social networks.
6
Website
Pointro manages a dynamic
and social media friendly
website with beautiful
reviews and visual sharings
by your customers.

26. Pointro: Preferred by Successful Businesses

27. Thank You!
www.pointro.com
hello@pointro.com