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It’s on everyone’s mind: OBA compliance. The self-regulatory program launched by the Digital Advertising Alliance (DAA) is designed to restore trust in online advertising in light of concern over increased behavioral targeting, but what does it mean for you, your agency and your next campaign? What are your specific compliance responsibilities? What do you need to do and when? This webinar featuring PointRoll and TRUSTe, a DAA-approved compliance partner and leading online privacy authority, to review the ins and outs of OBA compliance.