Playtestix presentation for Mobile Developer Day, Odessa

1. www.playtestix.com
APPS AND GAMES IMPROVEMENT

2. PRODUCT QUALITY
QUALITY AND EXPENSES
DEVELOPMENT EXPENSES

3. QUALITY AND EXPENSES
≠

4. HOW can you measure the
QUALITY of your game?
PRODUCT QUALITY

5. CHANNELS FOR GATHERING DATA

6. IMPORTANT!
YOU WILL FIGURE
THIS OUT AFTER THE
RELEASE
IS YOUR PRODUCT GOOD ENOUGH?

7. DEVELOPERS’ LIFE

8. PLANNING
DEVELOPMENT TIME <6 MONTHS
BRILLIANT IDEA
DEVELOPMENT
TIME
RELEASE

9. Небольшие правки - это улучшение!FEEDBACK AND IMPROVEMENT
BRILLIANT IDEA
DEVELOPMENT
TIME
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
RELEASE>>> TRAFFIC ACQUISITION
FIRST FEEDBACK>>> REVISION
= 1-2 MONTHS

10. А мы точно ЭТО планировали?UNEXPECTED TIME SPENDING
APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TIME SPENT ON REVISION = 6 MONTHS

11. А мы точно ЭТО планировали?UNEXPECTED TIME SPENDING
APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TOTAL TIME, SPENT OF DEVELOPMENT= 1 YEAR

12. Как же так?A YEAR FOR PRODUCT DEVELOPMENT. BUT WHY?
<12 MONTHS FOR VERSION 1.6
INFORMATION VACUUM FEEDBACK
DEVELOPMENT
6-9 MONTHS
REVISION
9-12 MONTHS

13. Как же так?A YEAR FOR PRODUCT DEVELOPMENT. BUT WHY?
WHAT SHOULD I DO?
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT
6-9 MONTHS
REVISION
9-12 MONTHS

14. Как же так?GET FEEDBACK ASAP!
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT
6-9 MONTHS
REVISION
9-12 MONTHS
GET FEEDBACK
ASAP and DIRECTLY!

15. Как же так?GET FEEDBACK ASAP!
DEVELOPMENT
FEEDBACK
VERSION 1.6 – IN 6-9 MONTHS!
AS LONG AS YOU PLAYTEST YOUR PRODUCT

16. WHAT IS PLAYTESТ?

17. ANALYTICS
What about analytics?
ANALYTICS + PLAYTEST

18. Playtesting, you approach the needed result
MUCH EARLIER
BRILLIANT IDEA
IMPROVEMENT
RELEASE

19. TRUE BENEFITS
TIME FOR
DEVELOPMENT
-40%
PROJECT
BUDGET
-35%
PRODUCT
QUALITY
+25%

35. Elena Pavlichenko
+380 96 103 26 73
elena@playtestix.com
www.playtestix.com
Thank you!