1.
FREEMIUM
How Giving Away Your
Products Can Be Very
Profitable

2.
FREE + PREMIUM

3.
Basic = free
Advanced = $$$

4.
Intangible

5.
Leads

6.
Awareness

7.
Product Experience

8.
Enabler

9.
Advertising

10.
Ways
to Limit

11.
Features

12.
Time
d

13.
Volume

14.
Audience

15.
Revenue
Free Features

16.
Revenue
Free Features

17.
Revenue
Free Features

18.
Revenue
Free Features

19.
Revenue
Free Features

20.
Your Partners in Crime

21.
Usability

22.
How to Make Freemium Work
• Why? • How much?
– Leads
– Awareness
– Useful
– Product Experience – Cannibalization
– Enabler – Sweet Spot
– Advertising
• How?
• Limits?
– Features – Get Buy‐In
– Time – Collaborate
– Volume – Usability
– Audience

23.
Wanna play?

24.
Chris Kirsch
@chris_kirsch
Christian_Kirsch@rapid7.com
ckirsch.private@gmail.com