PLATFORAINTERACTIVE,IN-MEMORY BI FORHADOOPDenver Data Science andBusiness Analytics Meetup
Peter SchlamppVP, Products & BD
Agenda• Platfora Overview• Challenge of Existing BI&A Offerings on Hadoop• Platfora Solution• Demo• Case Study• Q&A
Platfora Company OverviewKey Facts• Founded June 2011• Based in San Mateo, CA• Raised a total of $27.2m led by top Silicon...
First Step of Doing BI&A on HadoopComplex LimitedIT Staff AnalystsSQL-LIKE INTERFACEBI APPLICATIONS(I.e. Tableau,Microstra...
Current „Best Practice‟ for BI on HadoopComplex LimitedIT Staff AnalystsDATA WAREHOUSEBI APPLICATIONS(I.e. Tableau,Microst...
Platfora Solution: „Software Defined‟ Data MartsAutomatic /IterativeFast/UnboundedFLEXIBLE“SOFTWARE DEFINED”IT Staff Analy...
Platfora‟s Integrated PlatformWeb-based BusinessIntelligence ApplicationScale-out, In-MemoryData Mart & Processing EngineA...
DEMO9
10Edmunds.com• Beta participant since January 2013• Moved to Hadoop because of explosive datagrowth and promise of agility...
Cutting-edge HTML5-basedBI Framework using CanvasScale-Out In-Memory LensEngine (w/ Fractal Cache™)Adaptive Job Synthesis™...
Platfora: Interest-Driven PipelineTMAutomatic /IterativeFast/UnboundedFLEXIBLE“SOFTWARE DEFINED”DATA MARTSPerformance, Sel...
Installing and Using Platfora• Platfora software runs on physical or virtualservers – on-premise or in the cloud• Data adm...
Platfora - Denver Data Science Meetup
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Platfora - Denver Data Science Meetup

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Platfora - Denver Data Science Meetup

  1. 1. PLATFORAINTERACTIVE,IN-MEMORY BI FORHADOOPDenver Data Science andBusiness Analytics Meetup
  2. 2. Peter SchlamppVP, Products & BD
  3. 3. Agenda• Platfora Overview• Challenge of Existing BI&A Offerings on Hadoop• Platfora Solution• Demo• Case Study• Q&A
  4. 4. Platfora Company OverviewKey Facts• Founded June 2011• Based in San Mateo, CA• Raised a total of $27.2m led by top SiliconValley investors; Series B in Oct 2012• Assembled world-class engineering anddesign team• GA in version 2.0 released Mar 2013following 6-month betaRemarkable technical team from:Version 2.0
  5. 5. First Step of Doing BI&A on HadoopComplex LimitedIT Staff AnalystsSQL-LIKE INTERFACEBI APPLICATIONS(I.e. Tableau,Microstrategy, etc.)
  6. 6. Current „Best Practice‟ for BI on HadoopComplex LimitedIT Staff AnalystsDATA WAREHOUSEBI APPLICATIONS(I.e. Tableau,Microstrategy, etc.)
  7. 7. Platfora Solution: „Software Defined‟ Data MartsAutomatic /IterativeFast/UnboundedFLEXIBLE“SOFTWARE DEFINED”IT Staff Analysts
  8. 8. Platfora‟s Integrated PlatformWeb-based BusinessIntelligence ApplicationScale-out, In-MemoryData Mart & Processing EngineAutomated HadoopData Refinery++Powerful Closed-Loop Analysis of Big DataVizboardLensDataset
  9. 9. DEMO9
  10. 10. 10Edmunds.com• Beta participant since January 2013• Moved to Hadoop because of explosive datagrowth and promise of agility• Web, mobile, visitor demographic data• Use Case: optimize the matching of visitors withthe cars they are looking for• Correlating browsers with the cars they are actuallybuying• Platfora has made big data accessible to thebusiness• Increased access from 5 to 50 users• Decreased time to value from months to hoursFounded in 1966:”For the purpose of publishingnew and used automotive pricingguides to assist automobilebuyers”Online Innovators:• First auto informationwebsite• True Market Value®, TrueCost to Own®, and My CarMatch “Before, if we wanted access to Hadoop data, we wouldn’teven try.
  11. 11. Cutting-edge HTML5-basedBI Framework using CanvasScale-Out In-Memory LensEngine (w/ Fractal Cache™)Adaptive Job Synthesis™Platfora InnovationsInterest Driven Pipeline™1st analytics app utilizing closed-loop, iterative approach driven by users:Interest Driven Pipeline™  Patent Awarded1st web-based BI tool to useHTML5/Canvas objects supporting 100k+marks1st scale-out, in-memory data processingengine to progressively refine details: FractalCache™1st system to automatically generateMapReduce jobs to populate an in-memorydata store
  12. 12. Platfora: Interest-Driven PipelineTMAutomatic /IterativeFast/UnboundedFLEXIBLE“SOFTWARE DEFINED”DATA MARTSPerformance, Self-Service, and SecurityHadoop DataReservoirWeb-basedBusiness Intelligence
  13. 13. Installing and Using Platfora• Platfora software runs on physical or virtualservers – on-premise or in the cloud• Data administration access required to connectdata sources and add data sets• Lens builds typically handled by IT administrator• VizboardsTM for BI&A supported in web browser(Chrome preferred)

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