15below has the important responsibility of interfacing directly with their customer’s customer, the paying traveler. As they continue to grow and add new capabilities, the company is confident in their ability to achieve scale and maintain a flexible architecture. Like most software companies, 15below will likely grow in the areas of big data, analytics, mobile applications, and cloud computing, and the RabbitMQ community is already offering capabilities like Hadoop integration through AMQP. As well, Pivotal is running RabbitMQ as a service on Pivotal One and Pivotal CF, providing a path to future solutions. To learn more, visit pivotal.io/products/pivotal-rabbitmq.

1. 15below provides a platform for travel communication services and serves over 30 airline and rail companies such as Thomas Cook, Eurostar, Qantas, AirTran, and Jetblue. Their system communicates to travelers over their journey through itineraries, ticketing, check in, boarding passes, and more. 15below integrates with global reservation systems and other data sources, allowing their travel industry customers to apply complex business rules for highly targeted and personalized notifications to consumers. The system then renders output to mobile apps, SMS, email, voice, and print. 15below sends hundreds of millions of transactional consumer notifications each year across 19 countries and virtually every spoken language.
CHALLENGE
Dissatisfied Customers, Poor Performance, and an Inability to Scale
For 15below, travel providers pay for the service to perform when they need it, and, communications between travel providers and travelers are time-sensitive. Because of performance and scalability issues at 15below, travel companies were unable to always communicate in a timely manner with the traveling consumer. For example, a traveler might not get a flight delay notice via SMS on time. This meant 15below missed SLAs
and delivered lower customer satisfaction to travel provider
and traveler.
Under the hood, workflow tasks were being represented as rows in a SQL Server workflow table. Workflow processes were polling, processing the rows in batch, and updating the row status for the next process. According to lead architect and .NET developer, Mike Hadlow, “A relational database is not a natural fit for a queuing system. The contention on the workflow tables is high and locking issues arise from constant inserts, selects, and updates. We faced considerable problems with continuously growing tables, and deleting completed items caused problems on highly indexed tables.”
AT-A-GLANCE
Challenges
•
Dissatisfied Customers, Poor Performance, and an Inability to Scale
•
Need to replace data-base driven architecture with messaging
•
Unstable, Tightly Coupled Services
•
Fit with a Microsoft.NET Platform and Environment
Solution
•
RabbitMQ
Key Benefits
•
Improved Customer Satisfaction and Lowered Risk
•
Scaled Reliably with Improved Performance and Stability
•
More Effective Operations and Increased Uptime
•
Improved Speed to Market and Reduced Complexity
CASE STUDY
15Below
IMPROVING CUSTOMER SATISFACTION, SCALE, PERFORMANCE,
AND STABILITY
OVERVIEW
“ RabbitMQ has provided a rock solid piece of infrastructure. It has the features that allow us to significantly reduce the architectural complexity of our systems. We can now build fantastic software
for our clients faster and more reliably.”
—Mike Hadlow, Lead Architect and .NET Developer
pivotal.io

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All rights reserved. PVTL-CS-360-03/14
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CASE STUDY 15BELOW
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Unstable, Tightly Coupled Components and Services
Since messaging was not built into an earlier version of the
architecture, any bottleneck in any part of the application slowed
the entire application down. Hadlow elaborated, “Each step in the
process was hosted by an application service that implemented
its own threading model, often using a different approach to all
the other services. This created highly coupled software with
workflow steps and infrastructure concerns such as threading
and load balancing mixed together with business logic.”
Fit within a Microsoft .NET Platform Environment and
Multiple Integration Patterns
From an architecture perspective, the solution needed to work
within a .NET development platform and provide stability and
performance on Windows Server 2008. In addition, the team
needed to go beyond simple store-and-forward queues like
MSMQ and ActiveMQ. They needed a proven track record of
publish/subscribe, request/response, automatic work distribution,
load balancing, and others.
SOLUTION
Stabilizing and Scaling the System with RabbitMQ and .NET
Plug-ins
To maintain SLAs and customer satisfaction, the requirements
called for a distributed architecture and high-performance
messaging platform. The development team knew RabbitMQ
would improve performance, and it eradicated the locking and
clean-up problems in the RDBMS. Event-oriented messaging also
allowed 15below engineering to replace complex, multi-threaded
batch processing code that previously caused instability.
RabbitMQ ran on Windows and provided a AMQP-based C# client
for the development team to use. 15below wanted a higher-level
API, and the open source model allowed them to easily develop
their own .NET API as a RabbitMQ plug-in, which the team
contributed the plug-in back to the community as open source.
BUSINESS BENEFITS
Improved Customer Satisfaction and Lowered Risk
By adding a messaging layer with RabbitMQ, 15below put a
horizontally scalable application architecture in place. They could
add customers, send more communications, or develop more
complex workflows without a concern for stability, performance,
and scale. Hadlow stated, “RabbitMQ scales to higher loads than
our previous relational-database based system and is more flexible
in the face of changing customer requirements.”
Scaled Reliably with Improved Performance and Stability
Regarding the change to an asynchronous architecture based
on micro-services, Hadlow explained, “Constructing services as
independently deployable and runnable applications gives us
great flexibility and scalability. If we need to scale up a particular
component, we simply install more copies. This architecture also
makes it easy to test each application service in isolation since it’s
simply a question of firing messages at the service and watching
its response.”
More Effective Operations and Increased Uptime
With a scalable, reliable architecture in place, the operations
team had an easier time managing the servers and infrastructure,
not to mention spending less time and money. According to
Hadlow, “RabbitMQ has helped us to significantly simplify and
stabilise our software. It’s one of those solutions that you install,
configure, and then really don’t have to worry about. In over a
year of production, we’ve found it to be extremely stable without
a single production issue.”
Improved Speed to Market and Reduced Complexity
Instead of spending time on instability issues or complexity in the
architecture, the development team could focus on bringing new
features to market to help the business more effectively compete
and win. Hadlow said, “RabbitMQ has provided a rock solid piece
of infrastructure. It has the features that allow us to significantly
reduce the architectural complexity of our systems. We can now
build fantastic software for our clients faster and more reliably.”
CONCLUSION
15below has the important responsibility of interfacing directly
with their customer’s customer, the paying traveler. As they
continue to grow and add new capabilities, the company is
confident in their ability to achieve scale and maintain a flexible
architecture. Like most software companies, 15below will likely
grow in the areas of big data, analytics, mobile applications, and
cloud computing, and the RabbitMQ community is already offering
capabilities like Hadoop integration through AMQP. As well, Pivotal
is running RabbitMQ as a service on Pivotal One and Pivotal CF,
providing a path to future solutions.
LEARN MORE
To learn more about our products, services and solutions, visit us
at pivotal.io.