strategies of Walmart

2. lf we work together,
we’ll lower the cost of
living for everyone. We’ll
give the world an
opportunity to see what
it’s like to save and have a
better life.

4. Broad Low-
Cost Provider
Strategy

5. Startup : Blue Ocean

9. Value chain

10. Growth : Offensive

11. Barcode
Technology and
Checkout
Scanner

12. Walmart led the way among America
retailers in developing and implementing
sophisticated product tracking systems by
using barcode technology and checkout
scanners.
Innovative
information
system

13. Walmart’s growing increased its buying power and thus its ability to demand
deeper discounts from manufactures.
Innovative information system

14. Innovative
Information
System
Communication
Systems and
Information
Technology
Production
Technology and
Design
Supply Chain
Efficiencies
Bargaining
Power

15. Logistic

16. Logistic

17. Walmart linked this information system to a nationwide network of distribution centers where inventory was stores
and then shipped to stores within a 250-mile radius on a daily basis.

18. Communication
Systems and
Information
Technology
Production
Technology and
Design
Supply Chain
Efficiencies

19. Human
Resource
Practice
“ Our people make
the difference”
“Share your profits
with all your
associates,
And treat them as
partners”

20. Human
Resource
Practice

23. Human
Resource
Practice
Input Cost
Incentive
System and
Culture
Capacity
Utilization
Learning and
Experience

24. Established : Defensive

25. Walmart has itself become a brand
that is more powerful than the brands of manufacturers

26. Expansion
Defensive