How to Acquire Your Startups First Customers. Learn a Proven 8 Step Path to Acquiring Your Startups First Customers. 1. Who are you targeting? - Developing target buyer personas 2. Build a Suspects List - Lining-up your suspects 3. Look for Referrals - Ask every option close to you 4. Create Supporting Content - Support content that sells 5. Set-up Your Tools - Sales tools give you superpowers 6. Plan Your Outreach - Email / Social / Phone / Repeat 3x 7. What to Do When You're There - What to ask so you can learn 8. Pitch + Propose + Close - Persistence + Perseverance