The Brand Promotion Strategies for a start-up of sanitary pads are explained. It includes Positioning and Targeting, Identity Branding, Content Promoting, Digital Marketing.

1. Brand Promotion

2. Introduction
• Branding depends on-
• Effective brand management
• Consistently communicating the correct
Brand Message
• Communicating the USP of the Product
• Use of tools such as Logos, Jingles and
Slogans.

3. Positioning
& Targeting
Identity
Branding
Content
Promoting
Digital
Marketing
Brand
Promotion
Strategies

4. Brand Positioning and Targeting
• Physical
Health
• Hygiene
• Mental Health
• No Infection
Organic Health Consious
• Safe
• Protective
• Biodegradable
USP!

5. Target Audience
• Health Conscious Women
• Working Women
• Elite Class Women
• Independent Women
• Well Educated
• Sensitive Skin
• Prefers Organic Over Synthetic

6. Identity Branding
Brand Logo and Brand
Communication
• Logo Resembles-
• Freshness
• Confidence
• Leaf denotes the protecting nature
• Connection between nature and
women and How both should be
taken care of Gently...

7. • Credible Website and Quality Content
• Blog Posts
• Info-graphics
• Webinars for Corporate Females and
Other Female Groups
• Testimonials from Doctors
• Product Review
• Online Surveys
• Interview Releases
Brand Content Promoting

8. Commercial Advertise
• Brand Ambassador-
• Strong Women giving a Strong Message...
"Periods cannot stop you from achieving your goals"
• Forest Adventure and Periods
• Tagline-
• “Eyeing to Protect You as well as Nature”

9. • Social Media Campaigns
• #Strong_As_Nature
• #There_To_Care
• Integrated Social Media Campaign
• Twitter, Instagram, Facebook
• Links landing to our Websites
• Display Ads
• Women Empowerment, Women Healthcare
and Sanitary Health Websites
Branding Via Digital Marketing

10. THANK
YOU
Pinak Deshpande