2. Content
About wayUp
Key factors & benefit
Why us
Platform architecture
Supply model
Success in the market
3. About wayUp
What is it?
wayUP is a complete and advanced solution that allows to plan, monitor and analyze all activities
and products visibility in the field marketing and sales projects
It helps the supervision of PoS by own or partners’ field forces
It is an easy to use solution, capable of growing according to specific needs
It’s a cooperative environment for all the roles involved in field projects, such as:
Sales & Marketing Manager
Area Manager
Sales rep.
Trainer
Retail Specialist
Merchandiser
Promoter
5. Key Factors & Benefit
Share Knowledge
Field Task Management
Data Collection
KPI Management
ROI
Born from field experience with strong brands
Entire work flow management
Flexibility Modularity & Speed
The benefits for the Company
wayUp allows a detailed mapping of the field, an efficient
planning of in field activities, as well as Visibility Reporting, KPI
Monitoring and Data Analysis
Life cycle and ROI of projects are traceable and measurable to
enable company management, increase performances and spread
best practices
wayUp is a specialized solution but can be easily integrated with
ERP systems (like SAP) and business analysis environments
6. Why wayUp?
Key strenght
It’s a ready & easy to use solution
Multilanguage including surveys translation
APP available on Android, Windows, IOS e Web
Scalability according to project requirements
Advanced users profiling
Advanced editor for survey, price lists, accounts, planning activities, KPI.
Instant messaging with all teams in the field
Document repository shared between all project players
Multiproject, ability to manage multiple projects on the same solution
Master data upload/download easily via Excel
Capability to mapping high volume of PoS (HO.RE.CA., Tobacco, Pharmacies, retail store,..)
Quick analysis through Dashboard
Ability to have on line all historical data of the project (Reports, Surveys, Master Data)
7. Maximum Flexibility & Power
Platform architecture
Multi-device
PC
Tablet
Smart Phones
EDA
Multi-Project
Sales
Training
Merchandising
Promotion
Visibility
KPIcontrol
Dynamic survey
Dashboards
Alert engine
Business Analysis
Easyaccess
The access to the platform
can be via mobile or fixed
network through a common
browser or a dedicated App.
Automatic tracking of the
user profile and focus on the
features of interest.
Projectintegration The solution allows to support
multiple projects without
duplication of common
information, such as sales
organization and PoS data.
Each project will be
configured with simplicity
according to company
organization and target.
Systemheart
Ability to create dynamic
surveys for data collection.
Interactive dashboards.
Advanced alerting system for
instant communication.
Availability of standard
reports (planning, field
coverage, performance, out
of stock, price analysis, facing,
tour visit,...) and advanced
Business Analyses
8. wayUp modules
Fetatures Mosaic
Wall
Environment where
publish and use any kind
of multimedia content.
Master Data
Database of the points of
sale, field personnel and
other data.
Planner
Planner of field activities
and their status.
Profiling
Detailed creation of the
user’s profile, based on
the role and the specific
expertise.
Data collection
Survey engine to create
and update
questionnaires in real
time.
Standard Reports
Standard report and
database extraction in
excel format.
Adv. Photo Gallery
Accurate monitoring of
the Products and related
PoP visivility on stores.
Advanced analysis
Settable dashboard.
Report and advanced
analysis.
Multi languages
Menù and Survey in
multiple languages.
Automatic translation of
the open answers.
Territory Mapping
Advanced cartographic
mapping of the areas
assigned to the sales
network.
Alert engine
Advanced alerting system
for instant comm.
regarding special
situations (out of stock,
issues, etc...).
App
Download of wayUp APP
Family.
9. Success in italian the Market
wayUp has been successfully used in field projects for