The agency is required to design, develop, and execute branding and marketing activations at various locations to increase awareness and drive downloads and consumption of a product. This includes creating designs, artworks, translations, and adaptations for each category and location. The agency will also develop fresh marketing ideas and strategies on an ongoing basis. They will provide support across various mediums including social media, digital, and PR. The agency has been asked to present targeted digital and social media plans to promote a product called SugarBox at a mall in R City. They must also share previous case studies by November 3rd, 2017 at 3:30 PM.
2. Brief (Scope of Work)
Agency Scope of Work: We are looking at ATL/BTL Static branding and activations at these locations to
drive awareness and aid downloads and consumption.
The agency is required to design, develop and execute all branding/ marketing designs, artworks,
translations, adapts for each category/ location as per the brief provided.
The agency will also ideate and strategize from time to time to refresh communication at locations and
provide fresh activities/ ideas.
The agency will provide adapts for all mediums other than BTL like Social, Digital, PR, etc.
Part 2: Share a targeted digital/ social media marketing plan to reach out to consumers in and around R
City Mall to start using SugarBox. Also, share previous work case studies
Agency will participate in the pitch by sharing ideas for the above mentioned verticals and share 3 different
renditions of creative elements by 3rd November 2017, 3:30 PM.
Live locations: Dadar – Shivaji park gymkhana, Juhu – tea villa café, Borivali west -Thakkar mall.
4. Phoenix 360’s Creative Thinking Process
Empathize: Empathizing is central to the creative thinking process. It highlights the significance of listening to the requirements and
wants of our customers relative to the particular problem. The approach aids us in saving our discoveries and learning's during this stage
in a systematic way such as empathy maps.
Define: Here we combine all the insights collected at the time of listening and observing people. We start to synthesize and face the
challenge ahead of us. That means we start to define a problem. An aspect that creative thinking proves vital at is framing a problem in a
clear manner so that we end up devising solutions and exploring opportunities. Try framing the problem correct so that more avenues and
solutions open up.
Ideate: So, now as the problem or the opportunity is clearly framed, we can search for methods to handle it. We should spur as many
ideas as possible. Yes, we brainstorm or ideate. Creative thinking stresses that during this phase we shouldn’t ignore ideas that seem
obvious or easy. Any idea can sprout a brilliant concept. So, make sure to look into each and very idea with a fresh mindset.
Creative thinking even encourages a team approach to brainstorming and very rightly promotes multi-disciplinary teams that bring across
varied outlooks. This definitely produces better outcomes. To finalize this stage, we shortlist the best and leave the rest.
Prototype: Prototyping brings the solutions into vision. Different methods are involved in it such as sketching, rapid prototyping and
many others. No matter whatever method you opt, the core purpose of this stage remains the same, that is, we intend to create rough
drafts of solutions to decide if these will prove beneficial for the problem.
As advised, follow a simple, speedy and economical approach while prototyping. Looking onto its context, a prototype can later transform
into a beta product or a minimal viable product (MVP).
Test: Next is testing. In this stage, we test our prototype with the customers so as to monitor the response and deem whether the
solution satisfied them or not.
